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Volkswagen Presentation

Transcript: How they overcame their problems to get to where they are today atop the automotive industry The cost of steel and other supplies were inflated in Germany Direct forceful approach How Volkswagen A.G. Has Risen Back to the Top Fixing the Cost Structure What Have We Learned? Ferdinand Porsche Fixing the American Image The Beetle helped lead the surge of worldwide popularity and is the best selling car of all time Focused on advertising a good experience Douglas Chatwin, Bradley Dobinski & Sarah Springer Major Goals of the Volkswagen Case Study MKT 201E In 1993 Volkswagen was 3 months away from bankruptcy Financial Crisis Volkswagen Volkswagen Today Bankrupt! Volkswagen had an inefficient cost structure The Volkswagen plant in Westmoreland, PA was closed in 1988 "Peoples Car" Send in Ferdinand Piëch Forgetting About Heritage "It's not the miles, it's how you live them" & The glory days of Volkswagen were in the 1960's and 1970's It was impossible to create a wide variety of cars at the current costs Volkswagen tried too hard to appeal to Americans and they failed Show how Volkswagen emerged from almost certain bankruptcy History Beetle Mania Popularity did not last forever and American sales dropped to an all time low in the 1980's and 1990's Poor quality and a bad reputation Cultural barriers Comparing commercial styles Emotional Appeal Non-Volkswagen Acquisitions Established brand recognition & Eliminates Repositioning New American Plant Opened in Chattanooga, TN in 2011 Uses MQB Production methods Modularer Querbaukasten (MQB) Standardizing the way they produced cars Reduced manufacturing cost Consistency in outsourced factories Back to European Style Jetta Passat Top selling in the American market Profits increased 23% one year after the plant opened American customers prefer the more European style If it's not broke, don't fix it Expansion via exporting began soon after and had expanded across Europe and the Americas by the 1950's Post WWII After temporary British control, the Volkswagen factory was given back to German control 5 passenger, 2 door sedan 33 mpg By making similar product designs Volkswagen is able cut down on production cost Cost efficiency is extremely important

Background presentation

Transcript: Go on Exchange present your country abroad Work with different mentalities Diversity Explore different cultures Be a Member Develop your skills Have an impact Enrich your knowledge AIESEC Be a Leader Lead your team Achieve your vision Coach others Be a mentor EXPERIENCE YOUR AIESEC JOURNEY Gives you a great experience

Volkswagen presentation

Transcript: Presented by: Jordynn Traxler Scott Werkema Adam Logue Jason Gavie show of hands New Additions Cosmetic Wider Tires Convertible Wheel Options Metallic Paint Interior Mechanical 3.6L Brake Cooling Connects with driver so let's say that's the best car Next is determining Target Market Segmentation BREAKING Still Not Convinced? Porsche 911 & FIAT 500 V.S Volkswagen Beetle Distribution Trims Beetle 3.6L Beetle TDi $29,975 This all started with a simple glance of a bug. Evolving show of hands Thank you. Free Year of Coverage it would be drum n bass: Square Inches the 2012 Volkswagen Beetle Beetle 40 mpg (With Men in Mind) VALS 18-55 this has all changed... The new body and style is sleek and sexy BENEFITS Overall 25,000-85,000 A small, compact, weak, "girly" car Team AWESOME Fun Seekers! Urban Areas Sleek Trim split into 3 categories Down the categories Original Idea into... the you think of it as Current Dealer Network 2012 Volkswagen Beetle Exclusively for Men. Men... Parking Dealer Invoice

Volkswagen Presentation

Transcript: Global Business Ethics Shannon Keohan 20079348 Volkswagen Introduction History Introduction German Labour Front 1937 122 664,496 employees History Rights and Responsibilities Type of company they want to be: Ethical or Unethical Model company Environmental role model. They have done in the field of the environment. Mobility for everyone -minimise the impact on the environment Rights Main How Volkswagen exercise their rights Code Of Conduct Environmental protection Product conformity and product safety Equal opportunity and equal treatment Human rights Should not sacrifice right for common good Responsibilities Responsibilities Change toward emission-free and digitally connected mobility Companies are now eager to demonstrate good corporate Citizenship. (MooreW.B,2012) The Global Reporting Initiative (GRI) has become the dominant force for sustainability reporting (MooreW.B,2012) Conclusion Conclusion Ethical or Unethical ? €14 Billion Euro "investors will be interested in how these corporations are handling environemental..."( The Business Times, 2019) Bibliography B. Moore, W., 2012. Sustainability reporting: A work in progress. [online] Ww.aabri.com. Available at: http://www.ww.aabri.com/manuscripts/121386.pdf [Accessed 5 May 2021]. Examples.yourdictionary.com. n.d. Examples of Rights-Based Ethics. [online] Available at: https://examples.yourdictionary.com/examples-of-rights-based-ethics.html [Accessed 5 May 2021]. HO, J., 2019, Oct 11. Sustainability matters, but sustainability reporting may not be the answer. The Business Times. http://www.aabri.com/copyright.html [Accessed 5 May 2021]. Media, W., n.d. Ethical Principles of Responsibility and Accountability. [online] Pagecentertraining.psu.edu. Available at: https://www.pagecentertraining.psu.edu/public-relations-ethics/ethics-in-crisis-management/lesson-1-prominent-ethical-issues-in-crisis-situations/ethical-principles-of-responsibility-and-accountability/#:~:text=Responsibility%20is%20an%20ethical%20concept,moral%20codes%2C%20standards%20and%20traditions. [Accessed 5 May 2021]. Volkswagenag.com. 2021. 80 Years Volkswagen. [online] Available at: https://www.volkswagenag.com/en/news/stories/2017/05/80-years-volkswagen.html [Accessed 5 May 2021]. Bibliography Code_of_Conduct_Group_En.pdf [Accessed 5 May 2021]. Volkswagenag.com. 2020. Sustainability report 2020. [online] Available at: https://www.volkswagenag.com/presence/nachhaltigkeit/documents/sustainability-report/2020/Nonfinancial_Report_2020_e.pdf [Accessed 5 May 2021]. Volkswagenag.com. 2021. 80 Years Volkswagen. [online] Available at: https://www.volkswagenag.com/en/news/stories/2017/05/80-years-volkswagen.html [Accessed 5 May 2021]. Volkswagenag.com. 2021. Way to Zero: Volkswagen presents roadmap for climate-neutral mobility. [online] Available at: https://www.volkswagenag.com/en/news/2021/04/way-to-zero--volkswagen-presents-roadmap-for-climate-neutral-mob.html [Accessed 5 May 2021]. Volkswagen-karriere.de. 2021. What is important to us. [online] Available at: https://www.volkswagen-karriere.de/en/working-at-volkswagen.html [Accessed 5 May 2021]. Volkswagenvans.ie. n.d. Brand History. [online] Available at: https://www.volkswagenvans.ie/en/all-about-volkswagen-commercial-vehicles/brand-history.html [Accessed 5 May 2021].

Background Presentation

Transcript: 14th Week Consulting interns can be expensive Time and Money Personal Experience Preliminary Design Stage NFPA 101 and NFPA 13 New and Existing Education, Business, and Mercantile Definition of Project This app would be used to provide interns and recent graduates with an outline of guidelines for how to design and review designs of specific occupancies. With the given time frame, I will be writing the information that will go into the app Begin parametric study: Speak with my mentor and Jason to understand more about what critical variables I could concentrate on for this app. Choose those parameters and begin my study Gather information from NFPA 101 and NFPA 13 for new and existing education, business, and mercantile occupancies. By: Breanne Thompson Next Steps (Continued) Finish preparing for Draft of Analysis Pull together and discuss results of project Draw my conclusions and state future work needed Turn in Final Paper! 10th and 11th Week Turn in my parametric study Begin draft of analysis Map out the process of the app for the key elements 15th Week References Next Steps 7th Week Prepare for Final Presentation Summarize my draft of analysis into presentation Work on how to incorporate a live demonstration for my presentation App Development Background Information 8th-9th Week Continuous Process Objective-C for Apple products Java for Android products 6 months of studying Places to Learn: Codecademy, iOS Dev Center, Android Developers Training Hire App Developer will cost thousands Prepare Final Paper Dive into Shark Tank! 1. http://lifehacker.com/5401954/programmer-101-teach-yourself-how-to-code 2. http://www.bluecloudsolutions.com/blog/cost-develop-app/ 6th Week Background Presentation 12th-13th Week

Background Presentation

Transcript: Real action and accountability Amnesty International Non-state actors/ Rebel Groups?? ...and what about men?? ignoring male rape victims? would rape exist without a man? Weapons of War: Rape UN as an Arena - NGO's - Discussion and dialogue Arena Instrument Actor Critical Thinking Weapons of War: Rape UN as an instrument UNSC Resolution 1820 (2008) UN as an Actor - UN Action Against Sexual Violence in Conflict Weapons of War: Rape Problems with 1820 "Roles and Functions of International Organizations" "Sexual violence, when used as a tactic of war in order to deliberately target civilians or as a part of a widespread or systematic attack against civilian populations, can significantly exacerbate situations of armed conflict and may impede the restoration of international peace and security… effective steps to prevent and respond to such acts of sexual violence can significantly contribute to the maintenance of international peace and security" (UNSC Resolution 1820, p. 2)" http://www.stoprapenow.org/uploads/advocacyresources/1282164625.pdf Background Presentation- Kristin Mann Weapons of War: Rape Brief Insight - used to manipulate social control - destabilize communities - weaken ethnic groups and identities Examples: - Sudanese Militia - Rwanda Genocide - DRC Critical Thinking http://www.womenundersiegeproject.org/blog/entry/the-need-for-numbers-on-rape-in-warand-why-theyre-nearly-impossible-to-get Critical Thinking Increased Data Collection by international organizations - determine humanitarian responses - ensures justice and reparation - provides recognition and dignity

Volkswagen Presentation

Transcript: Volkswagen Founded in Germany in 1937 VW beetle was their first car in production WWII armament production & forced labor Today, VW vehicles are sold in over 150 countries Volkswagen literally means "people's car." Attempting to reposition VW in American marketplace Funny, memorable advertisements underlying message is focusing on the feeling you get when you get behind the wheel of a VW VW's advertising agency in the U.S. is Deutsch LA, the creators of the got milk? campaign Facebook & Twitter "Punch dub" game incorporates social media VW iPhone app Affectiva Smile Tracker for YouTube videos Over 200,000 people "like" the vw international page on Facebook VW has over 40,000 Twitter followers for their @VW account Focus on humor Das Auto slogan expanded internationally Brand already established in Europe Ads don't focus as much on features Focus on family, tradition & togetherness commercials more emotionally engaging families featured in commercials ads focus on keeping family safe commercials feature both tradition and talk of the future History and respect important in Chinese culture commercials focus on speed, handling & vehicles in action Historical Chinese attire and sporting event featured in commercial History International Marketing analysis Das auto. Marketing in the U.S. Marketing in India Social Media Marketing Marketing in Europe Marketing in China

background presentation

Transcript: DPIM mutations' background the lab's mutational strategy data from literature alpha fold predictions What is Y2H? Yeast two-hybrid screening system is a molecular biology technique used to discover and analyze protein-protein interactions and protein-DNA interactions by testing for physical interactions (ex.: binding) between two proteins or between a protein and a DNA molecule, respectively. The mutations (Pol32 permutations for Y2H assays X Pol1) we are interested in are as following: Pol32:AlphaFold predictions: predicted aligned error plot DPIM area: DED GY: confidence level of the residues according to AlphaFold: D -> A CONFIDENT E -> A CONFIDENT D -> A VERY HIGH G -> A CONFIDENT Y -> A CONFIDENT

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