Verizon
Transcript: -Verizon is the biggest wireless provider in the United States -Attempting to reach all age groups (Most advertisements only target younger audiences) -Audiences include people who need a reliable and affordable wireless provider -In addition to wireless, people who want the services of FiOS TV, internet, and home phone - Small and large business's also benefit from Verizon's services -Customers are seeking the best service for the best price -Verizon aims to support the changing needs of our dynamic social and technological world by providing the best service possible Dennis ordered the iphone 6 on sept. 16, and was told it'll arrive on oct 28th Oct 28th passed, and still no phone. Decides to go to nearest verizon store and tell them his situation. He shows them the purchase contract w/ recipet. Customer service calls the corporate and finds out that they didn't recognize the confirmation # Because of that, the order was cancelled. Many misleading advertisements Verizon "Behind the Scenes" Problems with the employees not knowing the right information -Unqualified to work in the store Unexpected charges Unpleasant attitudes Present Verizon Suggestions Strategies for Improving Meet Dennis -They create quick advertisements in order to convey a message about their services to their audiences -Verizon advertises almost everywhere(Youtube, Facebook, TV) Girl named Katie, is from Texas and has been a member of verizon for years Complained that verizon credited her for a phone that was returned. Everytime she called, she says that they changed their story on why they haven't issued her credit. Was on the phone for 20 hours, mostly on hold. Talked to 50 customer service reps, 2 managers, and still no answer. Got fed up, & decided to leave after 12 years. Meet Katie By: Pawel Jarosz, Pam Csiki, Eric Jiantonio, Josh Bennett, Sarina Patel Customer Service HQ in NYC Currently have more than 178,500 employees as of Q3 2014 Annual revenue in 2013 was $120.6 billion 150 countries and 2,700 cities June 30, 2000 Verizon was created due to a merger of GTE and Bell atlantic 2004 Verizon joins the DOW 2011 Lowell C.McAdam elected as chief executive officer and chairman How does Verizon Communicate? -TV, radio, internet, magazines, newspapers Directed more towards the younger generations Should include more information for the older generations Most phones are not user friendly for all ages Group Project By: Pawel Jarosz, Pam Csiki, Eric Jiantonio, Josh Bennett, Sarina Patel Targeted Age Be more accurate with the information you're giving to your audience. Also be more clear with the information for all ages Make sure customer has pleasurable experience. While working in a group, it's key for everyone to be on the same page. Miscommunciation, just won't effect your group, but it will also lead to mistakes and unhappy customers. In the store: qualified employees Employees shouldn't make contradicting comments about products In advertisments make things about all ages Make the commericals relevant to real life. History of Verizon Past and Present Audiences Problems with Communication
Prezi Present
Prezi Video
Prezi Design
