Use Case Presentation
Transcript: Pharmaceutical & Biotech Companies Academic & Research Institutions Healthcare Providers & Hospitals Olink Customer Segmentation Preclinical/Clinical CROs Government & Non-Profit Research Organisations Key Messages and Applications Driving Awareness and Generating High-Quality Leads Scalability and Flexibility Proven Regional Success Adaptability to Local Needs Cost-Efficiency and ROI Use Case Presentation Primary objective: To enhance Olink's brand recognition and drive lead generation by positioning Olink Target 96 as the preferred solution for targeted pathway analysis or biomarker discovery. Section 1: Marketing Lead Generation Program Section 2: A successful project Section 3: 30-, 60-, 90-day plan for the role Measuring Impact and ROI Required Marketing Assets Timeline and Key Milestones to Success Track localised lead generation metrics, regional engagement metrics, sales metrics, and conduct ROI analysis to assess program impact and market share growth. Effective marketing for Olink Target 96 requires a diverse range of assets, from localised digital content to targeted email & social media campaigns, partnerships & colllaboration and event participation. Review & Scale Launch & Initial Engagement Engagement & Optimisation Localisation & Preparation Internal and External Touchpoints Month 5-6 Month 3-4 Month 1-2 Month 7-8 External: KOLs Partners and Distributors Internal: BD Global Marketing, MarComms Product Management Field Application Specialists/ Scientific Affairs