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Trendy Tiffany Presentation

Transcript: Demographic Single 31 year old female Fast paced lifestyle One bedroom apartment owner Inner city living Northeast (CT to VA) Midwest (IL-MI-WI) Colorado or Texas Moderate Education High school & Associate Degree Entry-level job in service industry Server at local restaurant Low household income: $35-$50K Trendy Tiffany Who is Trendy Tiffany? Affordable Designer Bargains Trend Setting Attention Grabbing Bright and Bold Colors Trendy Tiffany A glance at her lifestyle Basic Needs 1. Designer Labels 2. Fast turnaround of product 3. Good customer experience "I've Gotta Look Good!" Lifestyle Influences Trendy Tiffany in the Media Now Introducing: Remarkable Mark Moving Forward... Urban Contemporary music Reality T.V. Celebrity Gossip Video Games Newest Electronics Social Media outlets Ultimate trend setter Knowledgeable Desires luxury fashion products Finds designer bargains Trend savy Brand conscious 11% of ShopNBC customers 17% of US population Video Trendy Tiffany Rachel Zoe Rihanna Mary Kate & Ashley Olsen Madonna Sarah Jessica Parker Style Board By: Lauren Sutmar As a Consumer Professional life Works to make ends meet Worries about paying bills Social life Active and upbeat Large network of friends Social Climber Life of the party Personal Style Image & appearance conscious Designer brands Young and fresh lifestyle Stay updated on current and upcoming trends in the marketplace Further market research Wider range of products that fit into a younger age group Stand out products (bold colors, textures, patterns, glitz) Small percentage of product aimed at Trendy Tiffany in each department Trendy Tiffany Video Breakdown

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