Telemarketing
Transcript: Telemarketing Cecily Gray and Holly DeHart What is it? Most telemarketing calls are "cold calls," meaning the recipient of the call has not requested that the telemarketer contact them. One of the most controversial types of marketing. Marketing conducted over the telephone. History 1950’s- DialAmerica Marketing, Inc. the first company to use inbound and outbound sales and services. 1976- The company spun off and was bought by Time, Inc. magazine 1985- 81 million Americans were buying goods from telemarketing sales pitches. In the current day, a telemarketer is trained for 1-2 days before making their first call. Even faster and cheaper, but probably less effective, are automatic dialing machines with a pre-recorded sales message. Telemarketing programs can either be handled in-house by a company or farmed out to service bureaus. Operations can range from extremely small to major corporations or service centers that have more than 1,000 telephone stations. How it Works Lead Generation, the gathering of information. Sales, using persuasion to sell a product or service. Outbound, proactive marketing in which prospective and preexisting customers are contacted directly. Inbound, reactive reception of incoming orders and requests for information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople. Rules and Regulations TCPA (Telephone Consumer Protection Act) restricts the making of telemarketing calls and the use of automatic telephone dialing systems and artificial or prerecorded voice messages. National DO NOT CALL Registry covers all telemarketers and is administered by the FTC. To reduce the number of “hang-up” and “dead air” calls consumers experience, The Do-Not-Call registry does not prevent all unwanted calls. It does not cover the following: calls from organizations with which you have established a business relationship; calls for which you have given prior written permission; calls which are not commercial or do not include unsolicited advertisements; calls by or on behalf of tax-exempt non-profit organizations https://www.donotcall.gov/ Sources http://transition.fcc.gov/cgb/policy/TCPA-Rules.pdf http://www.referenceforbusiness.com/encyclopedia/Str-The/Telemarketing.html http://www.donotcall.gov/ http://transition.fcc.gov/cgb/policy/telemarketing.html