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Sony Presentation

Transcript: History 1946 Founded in Tokyo, Japan by Akio Morita & Masaru Ibuka Mission Statement "Our mission is to fill the world with emotion, through the power of creativity and technology, and to nurture innovation to enrich and improve people's lives." Products Product Company Technology Available : Online & In-store Examples Product Examples 49" 4K Ultra High Def Sony TV Sony PS4 Pro Sony PS5 Philanthropy Philanthropy Sony donates to many charities such as: Theatre Development Fund Harlem Educational Activities Fund (HEAF) Older Adults Technology Service (OATS) Materials for the Arts (MTFA) Academy of Visual and Performing Arts (AVPA) etc. Reasoning Reasoning I chose Sony because they're a good company that donates a lot to various charities and makes high quality products. Impact Impact If I were to create a brand I would try to take their quality of products and apply it to my own products.

Sony Presentation

Transcript: $10 PlayStation Store Voucher HDMI Cable Power Cable Wired Mono Headset USB Charging Cable Be Moved Audio 2014 Destiny Bundle Operation Plan PlayStation 4 PlayStation 4 System Dualshock 4 controller (Glacier White) Destiny Game 30-Day PlayStation Plus Trial 30-Day Music Unlimited Trial Update display areas to enhance the user experience with each product. Demos VMD POP Xperia Z1 Store to-date Kaizen TV 2014 Store to-date Operations Plan New offers Added Value Open Discussion BDV-E3100 Xperia M

Sony Presentation

Transcript: Sony Presentation Market Strategy Innovations and Technology Target Audience Competitive Analysis Sony targets diverse demographics ranging from tech enthusiasts to casual consumers. Its offerings cater to various segments including gamers, filmmakers, and photography professionals, emphasizing quality and innovation to meet varied preferences. Sony faces stiff competition from brands like Samsung and Microsoft in electronics and gaming. Its strengths lie in brand loyalty, innovation, and a diverse portfolio which helps it maintain a robust market position. Distribution Channels Marketing Campaigns R&D Initiatives Sony employs a multi-channel distribution strategy encompassing retail, e-commerce, and partnerships. This approach enhances product accessibility and expands reach, effectively catering to consumers' shopping preferences. Sony's marketing campaigns focus on storytelling, showcasing product benefits through immersive experiences. Recent campaigns like "Play Has No Limits" creatively engage audiences, reinforcing brand identity and consumer loyalty. Sony invests heavily in research and development, focusing on advanced technologies to maintain competitive edge. Key areas include audio technology, imaging solutions, and entertainment advancements, ensuring continual innovation across all product lines. Sustainable Practices Partnership Ecosystem Artificial Intelligence Committed to sustainability, Sony implements eco-friendly practices across its operations. This includes reducing carbon emissions, utilizing renewable energy, and ensuring sustainable product designs, aligning with global environmental standards. Sony collaborates with various industry leaders, enhancing its technology and market presence. Strategic partnerships in gaming, music, and film allow for collaborative innovations and broadened consumer engagement. Sony integrates artificial intelligence across its products, enhancing user experiences with smart features. Applications include AI-driven audio enhancements, automated content generation, and intelligent gaming experiences, showcasing its commitment to innovation. Future Trends Looking ahead, Sony aims to harness emerging technologies like 5G and cloud computing to enhance product offerings. Anticipating the future of entertainment, it plans to adapt to changing consumer behaviors and technological advancements. Virtual Reality Sony's virtual reality advancements are spearheaded by PlayStation VR, combining gaming with immersive experiences. The development of VR hardware and software aims to redefine interactive entertainment, bridging the gap between reality and digital worlds. Exploring Innovations in Technology and Entertainment Company Overview History of Sony Founded in 1946 as Tokyo Tsushin Kogyo, Sony revolutionized consumer electronics, launching the first commercially successful transistor radio in 1955, and later, the iconic Walkman in 1979. These innovations established Sony as a global leader in the electronics market. Global Presence Future Outlook: Navigating the Path Ahead With a footprint in over 200 countries, Sony operates through its numerous subsidiaries, majorly in electronics, gaming, films, and music sectors, establishing itself as a key player in global markets. Mission and Vision Sony's mission is to unleash the creative potential of people, while its vision embraces innovation to inspire and fulfill curiosity, ultimately enhancing the entertainment experience worldwide. These guiding principles drive their diverse portfolio. Key Milestones Key milestones for Sony include the launch of the Trinitron color television in 1968, the PlayStation debut in 1994, and innovations in music streaming with Sony Music. Each milestone highlights their commitment to pioneering in technology and entertainment. Core Values Sony prioritizes creativity, innovation, and integrity as core values, fostering an environment where employees can think outside the box. These values ensure the company remains adaptable and focused on delivering quality products. Growth Projections Product Portfolio Sony anticipates a steady revenue growth of 5-7% annually over the next five years, driven by increased demand for gaming, premium audio, and imaging technology. This growth aligns with global market trends in digital entertainment and consumer electronics. Strategic Goals Gaming and PlayStation Electronics Division The PlayStation brand dominates the gaming industry with its advanced consoles and exclusive game titles. With over 100 million PlayStation 4 units sold and a strong library of games, Sony continues to redefine interactive entertainment through cutting-edge technology. Sony's Electronics Division is known for cutting-edge consumer products, including televisions, audio systems, and cameras. The division emphasizes high-quality display technologies like OLED and 4K, maintaining Sony's reputation for excellence in electronics. Sony's strategic goals focus on expanding its

Sony Presentation

Transcript: SONY Mitar Ruzic,Presentation for GDD. 20/01/2018 Founded 1994,over 20 years ago. Was a subsidiary company was created by Sony so that they could expand into the video game market. First console that they released was the Playstation 1(PS 1) in 1994 to critical aclaim. They have continued this todate with the Playstation 4(PS4). The company has since been developing video game consoles and accessories. Hires of 8000 people to help develop games and software to aid them in developing consoles and new features. SIE History History of Sony. Shadow of the colossus ICO Jak and daxter Uncharted:Drake's Fortune God of War Heavy rain Killzone:Shadow Fall Final Fantasy XIV Metal Gear Solid Crash Bandicoot Games created by them Games created by them Consoles Consoles Playstation 1-4(PS 1-4) Playstation portable (PSP) Playstation Vita Sony began in the wake of World War II. In 1946, Masaru Ibuka started an electronics shop in a department store building in Tokyo. Started with a total of 8 employees. The company built Japan's first tape recorder, called the Type-G.[19] In 1958, the company changed its name to "Sony". Sony's TR-63 radio "cracked open the U.S. market and launched the new industry of consumer microelectronics." By the mid-1950s, American teens had begun buying portable transistor radios in huge numbers, selling an estimated 100,000 units in 1955 to 5 million units by the end of 1968. Sonys History Sonys History Sales of the market. Sales of the market. Fans had to wait until 2013 for the PS4, an ultra-powerful machine with 4,000 times the memory of the original and processing capacity larger by orders of magnitude.The 13.5 million units Sony has sold in the last year allow users to play games straight from the Cloud in a universe that now includes compatible smartphones, televisions and tablets.Due to this they control over 57% of the gaming market now. What they do now. What they do now. PlayStation Network (PSN) is a digital media entertainment service provided by Sony Interactive Entertainment. Launched in November 2006, PSN was originally conceived for the PlayStation video game consoles, but soon extended to encompass smartphones, tablets, Blu-ray players and high-definition televisions. As of April 2016, over 110 million users have been documented, with 70 million of them active monthly. Playstation Network Playstation Network -The PlayStation VR, known by the codename Project Morpheus during development, is a virtual reality headset developed by Sony Interactive Entertainment, which was released in October 2016. -It was designed to be fully functional with the PlayStation 4 home video game console.the player wearing the headset acts separately from other players without the headset. -The PlayStation VR system can output a picture to both the PlayStation VR headset and a television simultaneously, with the television either mirroring the picture displayed on the headset, or displaying a separate image for competitive or cooperative gameplay. Playstation VR Playstation VR Sony Interactive Entertainment Worldwide Studios, abbreviated SIE Worldwide Studios, is a group of video game developers owned by Sony Interactive Entertainment, which was established in 2005. It is a single internal entity overseeing all wholly owned development studios within SIE. It is responsible for the creative and strategic direction of development and production of all computer entertainment software by all SIE-owned studios. All of which is produced exclusively for the PlayStation family of consoles. Sony Interactive Entertainment Worldwide Studios SIE Worldwise studios. Studioes owned by SIE Studioes owned by SIE Sony has sold over 102 million console variants of the PS1 and it ceased production on it in 2004. The PlayStation launched for 37,000 yen and only 100,000 units were distributed to 4000 stores throughout Japan, selling out instantly. In the 80s and early 90s, most consoles came with flat joypads. However, Teiyu Goto, the creator of the iconic two-handled PlayStation controller, felt that the three dimensional design matched the 3D visuals of the games. Facts about SONY. Facts about SONY. -https://en.wikipedia.org/wiki/Sony_Interactive_Entertainment This is the wiki for SIE -https://en.wikipedia.org/wiki/List_of_Sony_Interactive_Entertainment_video_games This is a list of all the games developed by SIE -https://www.sie.com/en/index.html The SIE website -https://www.youtube.com/watch?v=7_fPtazfALA Video about Sony characters. Links. Links. Sony Characters Sony Characters

Sony - presentation

Transcript: Sony Group Corporation Thank You! Szelle Dávid Székely Tamás Szépeová Vivien Vass Jázmin History - start History - name - role Size and branches Size - 110 000 employees - branches - electronics Market share - value Market Share - earning - shares SWOT analysis SWOT - strenghts - opportunities - weaknesses - threats PEST analysis - political - economical - social - technological

Sony Presentation

Transcript: Headquarters Sony! (cc) photo by Jakob Montrasio Sources of profit By: Brendan Butler Sales per year Number or employees Founded Location of operation Market Shares in Japan

Sony Presentation

Transcript: Sony Splash Winners must be present to receive any item (this will more than likely make them stay to hear the raffle winners). PLAN There are 1,200 incoming freshman, we are expecting 500-700 students to come to the event. Event A pizza pool party for incoming freshmen. Wrap Up Raffles Backup food plan: Order Domino's and get a bulk discount At the end of the event, winners for the raffle items will be announced. Setup We contacted student government about being the Saturday event of Welcome Week. STREET TEAM (3 ambassador) Pass out flyers in freshman dorms Chalk on the sidewalks throughout campus P E M A Backup giveaways: Two $50 gift certificates Promotion There will be a raffle incentive for the first 100 freshmen that attend Student ambassadors will clean up the area after the event Handwritten thank you letters will be personalized and hand delivered to the local pizzeria and Student Government. Where: LMU's Recreational Center at the campus pool When: Saturday of Welcome Week Time: 12-3pm Make a great impression on all incoming freshmen about Sony. To welcome freshman to college and excite them about Sony products. To leave the freshmen with good vibes so they will be enticed to come to our future events. The video will be created previously using Vegas video incorporating popular music videos. A banner will be on the bottom of the screen scrolling through. Store URL blog Info Local Pizzaria Ad An ambassador will be standing at a table with a photo booth using the tx-30 to take pictures. #SonySplash Facebook Event GOALS Sponsorship/Donation The LMU Sony Education Store URL to drive traffic to the URL will be included. We contacted Kelli 3 weeks prior about giving us 1-2 products to raffle off. A local pizzeria that just opened up wants to get the word out about the restaurant so after meeting with the owner and talking about our awesome event, he kindly donated assorted soda drinks and pizza for the event in exchange of exclusive advertisement for the restaurant. •The first 100 freshmen attendees will get a Sony wristband and a raffle ticket. •If any attendee wants a raffle ticket, they can: Visit the Sony Education Store on their phones and show a Student Ambassador Take a picture during the event while there and post it on social media with #SonySplash Post about the event and use #SonySplash **Show a Student Ambassador to get raffle ticket** Freshman Orientation advertisements A Vaio Duo 13 will be set up to a projector that projects a video onto the wall facing the pool area. A bluetooth wireless speaker will be synced to the Vaio Duo so everyone can hear the music playing. Preparation

Sony Presentation

Transcript: Sony Corporation (Sonī Kabushiki Gaisha): A Japanese multinational conglomerate corporation Headquarters: Tokyo, Japan Business: Electronics, game, entertainment & financial services Leading manufacturers of electronic products Rank: 87th on the 2012 list of Fortune Global Sony Network Entertainment [SNEI] Digital media delivery service Services: PlayStation Network for games VideoUnlimited for film and TV Music Unlimited for music Play Memories for sharing videos To work in SONY or in an environment similar to it. Localization Tool SONY Background "Employees, Community, Environment and Product Responsibility." Learned: Enterprise Java Application Design Skills Development Skills Agile Technology Team-Work Abilities SHEFALI Sony Entertainment Network Better Product New Functionalities Less Bugs Value To Consumer Work Environment Setup PIPER Future Aspirations INTRODUCING... Developed export formats for: JSON XLIF EXCEL VF Links Export Wrote JUnit Test Cases for the aforementioned export formats Front-end: (for Client-Side Development ) HTML, CSS, JavaScript, JQuery, JSTL Back-end: (for providing Server-Side functionalities to the product) Java, Spring MVC, Hibernate, MySQL Database School: University of Southern California Major : MS in Computer Science Graduation Year: May 2014 Position: Java Developer Intern Team: E-Books & Kamaji Dev. Introduction Company Background Work Environment Setup Tool Description Development Value To SONY Value To Me Value To Consumer Future Aspirations Worked on : Converting the data from the Oracle database into XML formats for the 'Author' and 'Publisher' classes using JAXB annotations. Wrote JUnit tests for the above. Journey Of My Internship Enhanced UI features Fixed client & server side bugs Development To Conclude... INTRODUCING... Development Overview Source: Google Images KUMAR Piper : Product Periodic Exporter Input: ORACLE DB Data as JAVA objects Output: XML for export schema for MarkLogic server Value To Me Development Cont... Technologies used: Introduction Value To SONY

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