social-media-template
Transcript: Creating Ads: Only create ads on your strongest networks first. How to Organize Your Calendar By year / month / date Color code important and original content Collaborate Communicate SEO > Search ENGAGEMENT Optimization Social media is the new word of mouth Keyword searching Original content / blog posts / video Referral traffic / Pinterest Less enlisting existing employees, and see even more companies hiring social media strategists or full-time social media managers. We’ll Witness the Rise of Micro-Video Fourquare will decline sharply. New ways to reach people via video with Vine and Instagram Investment in Social Media Will Become a Necessity, Not a Luxury Video launches Sales promotions Important announcements Funny content Questions (20-30 great tips to rotate through monthly) Tips (20-30 great tips to rotate through monthly) How much time does it take to have a successful social media presence? The "don'ts" before the "dos" Purchasing conversions How do you do this? It takes time if you want to do it right. Otherwise you are just added internet noise. #Ain'tNobodyGotTimeForThat How many hours? Time allocation Posting into the weekend Optimal times for engagement (varies for each network) and image 70% of brands have a presence on Google+. That’s the same percentage of Americans hate their jobs. Although we all hate it, Google is the king of search, so Google + can’t and shouldn’t be ignored. SEO, SEO, SEO! We love questions. Tweet using the hashtag #NashSocial How to Create the Perfect Post Facebook Ads Sidebar ads Promoted posts Targeting Promoting Your Events Facebook Be positive. Provide a link. Brand Sentiment Mining for it Harnessing it Manage and elevate perception and reputation Responding to negative comments Adjust the content accordingly, more on that later.. “How we cultivate our relationships if often the greatest determinant of the type of life we get to live. Business is no different.” - Gary Vanderchuck Thank you for joining us! Facebook Events 92% of consumers trust recommendations from family and friends. 70% of consumers trust opinions of online strangers who they may never meet. - Nielsen People like to do business with people they know, like, and trust. Integrate with Google Analytics Welcome! Have a strategy! How do I measure the effectiveness of my social media efforts? Best Post Types Video Photo Link Each social network operates a little differently, and each brand's fans have their own tastes and preferences. Keeping a pulse on the competition Using social media as a customer service tool Thought leadership: The most effective 2 - word strategy: Be Useful. Facebooks new reporting system - Page likes breakdown / where “likes” came from Social Media Usage Up 800% For U.S. Online Adults In Just 8 Years. - Forbes Jane Doe This is an informal, intensive session, ask questions, interrupt us, challenge us, feed us cupcakes. Test everything and hold on to the good. The DONT'S DON'T just "hope" people show up and talk to you DON'T obsess over numbers Case Study #2 Social media is not a magic wand RESEARCH STRATEGY EXECUTE TEST REPEAT Establish yourself as an expert Original Content Post Performance Check to see how your posts are performing. See when your fans are online. The DOs Make a list of all your goals Map out all content on your editorial calendar for the next 1-3 months Create homes for your content (Google Drive folders) by type Commit to creating great original content and genuine engagement Reporting Eventbrite Mobile Make sure your marketing is mobile friendly You MUST have a mobile optimized website, if you don’t you’re losing money, simple as that. Older user adoption Track your links. E-Commerce Pinterest Avoid human faces. Look for red. Campaigns Ads, Promotions, Contests, Events, Sweepstakes Other Helpful Tools Hootsuite Bitly TweetReach Tweepi SocialMention Google Alerts Feedly Flipboard SproutSocial Promote on Social Media Core Content for Your Calendar Daily active users have reached 665 million Monthly active users have passed 1.1 billion for the first time 751 million mobile users access Facebook every month Mobile only active users total 189 million Mobile now generates 30% of its ad revenue up from 23% at the end of 2012 3 million companies have Facebook pages Let's break it down... Cross pollinate your shopping platform between all social channels Create a store tab on your Facebook page Integrate social sharing icons on each product Run contests Showcase your company's charitable contributions What do you want the numbers to tell you? Analyze the data, track the progress. Individual Post Promo Facebook Growth An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets. via: http://en.wikipedia.org/wiki/Editorial_calendar Google+ Tag people. Include large images. Know your goals. Make a list every
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