Social Media Audit
Transcript: Work Cited Vine- account does not exist, create account to allow fans to post videos of their experiences Instagram - post more fan photos, not just their own. Allow for further fan engagement Results - Founded in 2000 as an expansion team of the National Hockey League - The name “Blue Jackets” was selected to celebrate “patriotism, pride and the rich Civil War history in the state of Ohio and the city of Columbus. - Current logo is made up of the state of Ohio flag wrapped around a star. - Twitter - over 41,000 tweets and have over 105,000 followers. - Facebook - focused on sharing photos, videos, and upcoming events. - YouTube - frequently updated, primarily post game interviews, with players and coaches - Instagram - Over 25,000 followers and 1600 posts "#DefendNWA." YouTube. YouTube, 3 Sept. 2013. Web. 24 Nov. 2013. < Blue Jackets NHL." Twitter. N.p., n.d. Web. 24 Nov. 2013. <https://twitter.com/BlueJacketsNHL>. Blue Jackets NHL." Instagram. N.p., n.d. Web. 24 Nov. 2013. <http://instagram.com/bluejacketsnhl>. BlueJackets." "Join The Battle!". N.p., n.d. Web. 24 Nov. 2013. <http://www.reddit.com/r/BlueJackets>. "Columbus Blue Jackets." YouTube. YouTube, n.d. Web. 24 Nov. 2013. < "Columbus Blue Jackets."CBSSports.com. N.p., n.d. Web. 24 Nov. 2013. <http://www.cbssports.com/nhl/teams/page/CLB/columbus-blue-jackets>. "Columbus Blue Jackets." Pinterest. N.p., n.d. Web. 24 Nov. 2013. <https://www.pinterest.com/BlueJacketsNHL/>. "Columbus Blue Jackets - Columbus, Ohio - Professional Sports Team | Facebook." Facebook. N.p., n.d. Web. 24 Nov. 2013. <https://www.facebook.com/columbusbluejackets>. "SCHEDULE." John P. McConnell. N.p., n.d. Web. 24 Nov. 2013. <http://bluejackets.nhl.com/club/page.htm?bcid=tea_off_bio.php~id=9>. - All Accounts - Always updated, never left inactive. Appears that they are trying to really grow their following and fan base through social media - Twitter - Great job retweeting fan tweets, and constant in-game updates - also use their own hashtags to promote their team and create conversations - Overall layout of all of their pages Methodology - Pinterest - Over 650 followers, gives insight of what goes on behind the scenes with the team - Reddit - Close to 1,100 readers to their page, very up to date keeping fans engaged - Wikipedia - Extensive information on the history of the Blue Jackets What We Like Hold contests throughout games to encourage fans to post their game-experiences on Instagram/Vine Have to scroll to find Youtube page. Need to increase listing priority to draw more fans to their page Introduction - Most of the research was conducted by monitoring their Twitter and Facebook pages. - The reason being that they have a large presence on both platforms - Also used to promote their other pages (instagram, youtube) Recommendations Social Media Audit Vine/Instagram Recommendations Columbus Blue Jackets Results