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Red Bull Presentation Template

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Red Bull Presentation

Transcript: Red Bull Air Race health concern maturing market innovation media presence Marketing-Mix uniqueness through sponsoring of sports athletes organizing extreme sports events Red Bull Red Bull Cola Red Bull Energy Cola Red Bull Energy Fruit Punch Red Bull Energy Coffee Red Bull Lunaqua 1985 1st cliff diving contest Strengths indirect distribution SWOT Formel 1 with Team Sauber "never trust the banking system" The success-story of Red Bull young, active PR, Engagement in sports Advertisement - comic sampling ??? leadership 49% Dietrich Mateschitz 49% Chaleo Yoodvidhya 2% Chalerm Yoodvidhya RED BULL STRATOS 1995 Red Bull Media House GmbH Servus TV Red Bull Mobile - A1 Red Bulletin 6x of Coca-Cola high autonomy spin off Internal catalog price Products place small product line design of can brand high price Food-law approval in Germany PR NASCAR Racing Team Red Bull BC in Tokyo 2000 product External 1982 1984 1987 Red Bull Stratos Weaknesses entering Austrian market variety recipe patent marketing expense 1992 Media Presence MOTORCROSS approach to 7s-modell 2003 BASE JUMPING Timeline 1st gravity race research in ingredient 2010 company share first cartoon price AIR RACE geographical expansion product line founding of Red Bull GmbH promotion Dietrich Mateschitz in Hongkong FORMEL-1 one third of total revenue goes into PR Key Concept Threats 1997 leadership lifestyle CLIFF DIVING energy drink Opportunities horizontal Facts & Figures 2006 2012

Red Bull Presentation

Transcript: http://energydrink.redbull.com/can-lifecycle Athletes B-Group Vitamine Sucrose & Glucose Taurine Marketing 9,000 Employees in 165 countries Ingredients Mandarin Hotel 1982 Launch of a new product Projects New product categorie The way of Red Bull

Red Bull presentation

Transcript: One flavour for over 21 years Energy drink market full of flavours Monster Energy - 12 different flavours How can we hit the market with a new flavour of energy drink that will be popular world-wide? different approach only natural ingredients not-too-sweet Cola People around the world are used to different flavours Red Bull Simply Cola Unique recipe since 1987 More than 165 countries Phenomenal branding “Red Bull gives you wings” What might be the most popular flavour in the world? Red Bull Presentation Social-cultural environment X Innovation Problem area conservative and simple design can be easily associated with the brand World wide known flavour Lack of different flavours Social-Cultural aspect Globaly successful Marketing Red Bull Simply Cola Michal Snajdr

red bull presentation

Transcript: Founded in the mid 1980's First can sold on 1st April 1987 in Austria 5.2 Billion Cans sold in 2012 Currently the market leader in the energy drink market Sold currently in 165 different countries Over 35 billion cans sold since 1987 Marketing Objectives Maintain the role of the market leader within the energy drink market Our Message Red Bull, The Drink Of Champions Product Details What I will change Repriced New Advertising Campaign to regain awareness Budget for the advertisement 10 Million Pounds Time Scale for the advertisement 4 Months Our Target Market Active People Aged Between 16 and 25 Promotional Campaign Promotional Techniques I will use: Sponsorship Sales Promotion Public Relations Advertising Media Mix Media that I will use: Television Billboards Social Networking Public Relations Sponsorship Advertising Justification of the use of my promotional mix Background of Red Bull The Promotional techniques that I will use are: Television

red bull presentation

Transcript: Red Bull Case Yasmine Adan Sofia Samuel Promotion Tools Promotion Tools - Partnerships - Sponsorships - Advertising events - Ownership of sports teams - The usage of apps and web sites The Website The website - Focus on sponsorships - Letting the costumers know where they are present - Very interactive and intuitive - Only used for advertisement and not for selling drinks Selling proposition Selling Proposition - Extra energy boost, with metaphorical use of " giving wings" - Using " Red bull gives you wings - TV advertising with cartoons IMC Approach IMC approach Yes, Red bull uses the IMC approach, because of the consistency throughout all of its communication " giving wings". Even through its sponsorships, because they tend to support extreme sports, like Formula 1 and MotoGP. Advantages and Disadvantages Advantages and Disadvantages Disadvantages : *Relationship between sports and the drink *Conditioning RedBull drink and sport *They relay on sports success Advantages: * By using famous athletes, it helps generating fascination and attraction *Gives you confidence or not to play any sport. *Creating the link of success in sports with Redbull Keys of Success Keys of Success - Time frame/ preparation - Visualization of the entire project in advance - Hype - Social media - Live streaming - Computer simulation Experience customer journey -> Purchase of cans throughout the event

Red Bull Presentation

Transcript: Experts Red Bull Presentation Purpose is to provide energy quickly and effectively "Red Bull gives you wings." Purpose and Positioning What are they doing? Marketing Brand separation Connecting

Red Bull Presentation

Transcript: Red Bull: Company Profile Presented by Melissa Huston, Conor Higgins, Jennifer Pashby, Joe Hebert, and Chris Jin An Integrative Analysis

Red Bull Presentation

Transcript: Uni - BZ Student from 62 nationalities Uni-party S.C.U.B. AIESEC Kikero Alumni 30 Parties during the year 3 Big events more than 700 students Sports for students and fun Cultural Events Conferences Uni-party @ unibz Snow days 1 conference global fair ethnic music and dances tasting of typical dishes Faculties Corrado 25 years old Economics and management Chef 10 teams 80 players 150 participants S.C.U.B. Football Cup 500 Students from different european universities 1 party on the snow and 2 big parties 3 days of activities and sports on the snow games for newes 1 party in the evening Economics Design Science and Technologies Computer Science events Associations Global Village Rookie day 800 students

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