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Real Estate Marketing

Transcript: REAL ESTATE MARKETING OVERVIEW Real Estate: A tangible asset Real Estate: A bundle of rights Real Estate: Industry and Profession OVERVIEW MARKETING STRATEGIES Promoting the unique value proposition to the world in order to build a brand, attract clients, and close real estate transactions. MARKETING STRATEGIES REAL ESTATE AGENTS REAL ESTATE AGENTS EXPERIMENTALMARKETING EXPERIMENTAL MARKETING VIRTUAL TOURS 50% of adult users on the internet rely on virtual tours in their research and decision-making process VIRTUAL TOURS Customers aged 18 to 34 are 130% more likely to book a place if there is a virtual tour. SOCIAL MEDIA MARKETING 3.5 billion social media users in the world SOCIAL MEDIA MARKETING 73% of consumers say positive reviews make them trust businesses more 45.8% of consumers would rather communicate with a business through a messaging app than email WHAT'S NEXT Home sales and prices in 2020 were higher than 2019 across most market segments and across most of the country. WHAT'S NEXT Signals suggest buyer demand will remain elevated and tight inventory will continue to invite multiple offers and higher prices. ACTION 1 ACTION 1 ACTION 2 ACTION 2 ACTION 3 ACTION 3 GREATER DETAIL GREATER DETAIL ACKNOWLEDGMENT ACKNOWLEDGMENT Honors Academic Research Marketing 3001 Presented to: Dr. Joyce Zhou Dr. Joshua Stockley Presented by: Mehek Lamsal Accounting and Finance, CBSS References/Citations Northeast Louisiana Association of REALTORS LouisianaRealtors https://fred.stlouisfed.org/series/REV53TAXABL144QNSA#0 https://www.cnbc.com/2021/11/10/home-prices-are-now-rising-much-faster-than-incomes-studies-show.html https://www.abilityseo.com/blog/7-social-media-statistics-every-realtor-should-know https://digitalintheround.com/virtual-tour-statistics/ WORKS CITED

Real Estate Marketing

Transcript: Ross acknowledges "I suggest you prepare a detailed list of pros and cons and craft answers to questions that your customers will ask..." Analysis: When marketing properties, agents should cater around the clientele's needs and wants. Works Cited L'Eplattenier emphasizes "Market to Millennials". At the end of the day, marketing will always be the key element in the real estate field to help agents and brokers excel in their businesses. Marketing Websites Sweeney, Susan. 101 Ways To Promote Your Real Estate Web Site: Filled With Proven Internet Marketing Tips, Tools, And Techniques To Draw Real Estate Buyers And Sellers To Your Site. Gulf Breeze, FL: Maximum Press, 2008. eBook Collection (EBSCOhost). Web. 22 Feb. 2017. Ross, George H., and Andrew James McLean. Trump Strategies For Real Estate: Billionaire Lessons For The Small Investor. Hoboken, N.J: Wiley, 2005. eBook Collection (EBSCOhost). Web. 21 Feb. 2017. Real Estate Marketing L'Eplattenier explains "Set up your own IDX website". Conclusion Ross presents "I recommend that you make a list of all the features about your property that distinguishes it from your competition". Marketing Agents Marketing Properties Marketing Websites L'Eplattenier, Emile. "54 Real Estate Marketing Ideas That Pros Use." Fit Small Business. N.p, 9 Jan.2017. Web 25 Feb. 2017. http://fitsmallbusiness.com/real-estate-marketing-ideas/. Sweeney interprets "Viral marketing can be one of your most powerful online marketing techniques, using the power of associations to spread the word". Analysis: Marketing a real estate website is essential because clients can look at listings in the beginning process. Marketing Agents By: Daniel Sylvia Marketing Properties Thesis: Although there are a significant amount of agents in the real estate field, they all use marketing as a key element to succeed. L'Eplattenier suggests "Market Yourself on Zwillow". Introduction Analysis: The best way to market an agent is to do so online and through platforms that interest buyers.

REAL ESTATE MARKETING

Transcript: REAL ESTATE MARKETING DIVINE OJEH-ODIBOH DEFINITION OF MARKETING. HOW DOES REAL ESTATE NEED MARKETING AS A MAJOR? CAREER MODE BUYING AND FLIPPING HOUSES This process involves getting a loan from the bank or using money you already have saved to buy a property and renovating and selling it. SELLING OF PROPERTIES TO CLIENTS. This involves the following: Creating a realtor website Posing properties Promoting the properties on social media platforms. Selling them. Marketing and why it is useful to real estate What leaning marketing helps you with. Social media promotion Employing others to work for you Planning your listings Starting your own firm. MARKETING Social media promotion Explanation Starting your firm Next Planning is key Plan! Next During planning there is a lot to consider. Next> Research! Topic License is required An exam is required to be passed for a realtor to get their license. Topic Finance Finance is another major to have to be better in real estate. Topic Money is key You need to have a capital Topic Ways to raise a capital Loan Saving Topic Banks Great place to get a loan! Topic Credit! You can't do ish in this industry without a good capital Topic 720! According to google this is a standard credit score Topic Track your credit Topic Credit karma The absolute best. Topic Money Earning A lot of $$$ is earned in this feild Topic Salaries California: $73,000 Topic Salaries Texas: 110k Topic In conclusion.... Real Estate is a Topic

Marketing Real Estate

Transcript: Print CCTVs RECRUITMENT RECRUITMENT RECRUITMENT Audience: People on campus, mainly students What belongs: - Professional development opportunities - Campus events - Job postings Information with a long shelf life Secondary Social Media Examples: Alumni, Rosen Life, POMP, etc. What belongs: - Information relevant to their followers - Event announcements LinkedIn Instagram Audience: Industry partners, professionals, alumni, and community organizations What belongs: - Academic and research achievements - Professional development/networking opportunities - Industry insights Audience: Current and potential students What belongs: - Widely-appealing, high-quality photos and videos of the Rosen College experience - Trendy and visually excellent content centered around students - Achievements and recognitions of high-honor What doesn't belong: - Information relevant to a small percentage of people WebCourses Earned Media UCF Rosen College website hospitality.ucf.edu Audience EVERYONE Single Source of Truth Audience: Students What belongs: - Resources and support - Campus event announcements - Professional development opportunities for ALL college-related information Pitch to UCF Press Releases Coordinated social media blitz's Asset library E-Mail Marketing Facebook Audience: Segmented by internal (students, faculty & staff) and external (alumni, community, donors) What belongs: - Upcoming events on campus and in the community - Spotlight features on students, alumni, faculty & staff - Single topic announcements - Career oppurtunities Audience: Parents of current and potential students, industry partners, community organizations What belongs: - Duplicate content from IG and/or LinkedIn - Event announcements - Student and alumni success stories - Photo recaps of recent events

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