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Product Launch Presentation Template

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Product Launch

Transcript: About Fizzle. Red catches attention Blue labeling contrasts with the red Similar looking to Coca-Cola Price $2.99 Psycological Prestige Promotion Place Convenience stores Check out lines Exclusion of vending machines Push marketing ineffective for pull marketing demand for the product better recognized well known to stores People Type Teenagers & adolescents Female 14 to 18 Single & Not Married Proffessions that focus on physical features Personality Positive outlook in natural products Class Middle-Higher Class Competitors Add a little fizzle to your life. Why? Catchy Decribes the drink Slang Fizz Coca-Cola Pepsi Sprite Mountain Dew Low calorie count 100% natural & organic Herbal treatment for acne Beauty industry Health industry Food industry Television Anytime after 4:00 Prime time for teenagers Magazines Health & Beauty Wide range of female audience Giveaways Beauty products Disposable Income Higher pricing Want vs Need Fits audience class FIZZLE

Product Launch Presentation

Transcript: O ROI TAGLINE cti SECOND PRINT AD $200,000.00 $500,000.00 TV CHANNELS U Promotion 56% Sound/Vibrating Pillow Lightbulb with speaker Technology (low) O 7% Advertising Tactics Provide discounts, incentives and free samples Wake N' Roll | Strategy | Advertising BUDGET Amazon Store High Quality Speakers After all, you can't snooze life!" "15 to 20% of the U.S. population is "consistently late" CAMPUS OUTREACH Social Media tra Wake N' Roll | Strategy | Advertising LITTLE MONEY Website STORYBOARD - VIRAL VIDEO (ONLINE) $460,800.00 Contest Wake N' Roll | Strategy | Advertising $200,000.00 Wake N' Roll | Strategy | Advertising YOU ONLY LIVE ONCE. DON'T MISS IT! SECOND TV FLIGHT D Brand personality - fun, humorous, party atmosphere Wake N' Roll | Strategy | Advertising After all, you can't snooze life!" 15-20% H POP-UP STORES/KIOSK FIRST TV FLIGHT Students (currently enrolled in college). Medium/high household income (U$ 40,000 – U$ 80,000) 60% men, 40% women - advertising focus. UE Boom Wake N' Roll | Strategy | Advertising DON'T BE LATE FOR LIFE! MAGAZINES Full Page - 2 months Wake N' Roll | Strategy | Advertising Wake N' Roll | Strategy | Advertising MEDIA SELECTION - Wake N' Roll | Strategy | Advertising Educate the target audience about the product and its benefits gy Heavy internet users. Spend majority of their time on college campus. Possess smartphones - rely on smartphone for everything. Use social networking daily, multiple times per day. Stay up late studying or spending time with friends. Have early morning classes and/or work. Tactics Amazon Echo FIRST PRINT AD Successfully introduce Wake n’ Roll into the market. TV COMMERCIAL YOUNG ADULTS MICROSITE Frequency: monthly Circulation: 2.000.000 Price (high) Bluetooth CONTEST PRIZE HANDOUTS & COLLATERAL Full Page - 2 months $ Price (low) bje Moving Alarm Clock Wake n' Roll Y WORD OF MOUTH WAKE N' ROLL Wake N' Roll | Strategy | Advertising ONLINE ADVERTISING DON'T MISS LIFE! 18 $800,000 NI during first fiscal year. Product \ $60,000.00 Don't miss life! 6 months Moving Alarm Clock ( survey by Proudfoot Consulting) MEDIA 20 structures + 20 rep x 6 months PRINT AD Clocky UE Boom Amazon ECHO Bose Soundlink Cell phone Alarm Function Traditional Alarm Clocks N Wake N' Roll | Strategy | Advertising Perceptual Map Media time in NY, Boston, SF and LA for 2 months Educate target market about the benefits of using Wake n’ Roll. Wake N' Roll | Strategy | Advertising THREATS Traditional Alarm Clocks 5 winner - $100,000,00 Wake N' Roll | Strategy | Advertising SOCIAL MEDIA $480,000.00 $360,000.00 istribution Online Marketing Wake N' Roll | Strategy | Advertising Guerilla Marketing MEDIA SELECTION Wake N' Roll | Strategy | Advertising Wake N' Roll | Strategy | Advertising OPPORTUNITIES Wake N' Roll | Strategy | Advertising COMPETITORS BUSY LIFE CHART (MEDIA) Wake N' Roll | Strategy | Advertising oal Frequency: bi-weekly Circulation: 1.400.000 G of the U.S. population is "consistently late" of Americans own a smartphone (64%) of Americans between 16 and 34 years old use their smartphone as an alarm (38% use either a clock radio or an alarm clock) use their smartphones do listen to music. POP-UP STORE/KIOSK Smartphone innovations (more powerful speakers and apps) Smartphone alarm clocks are free (they come with the phone). Unknown brand. TV Vibrating Sleep Mask Frequency: monthly Circulation: 6.700.000 WEBSITE AND SOCIAL MEDIA GUERILLA MARKETING OBSERVATION T te { Media time in NY, Boston, SF and LA for 2 months 25 Campus Outreach E-commerce (Website) Wake N' Roll | Strategy | Advertising GUERILLA MARKETING / CONTEST Wake N' Roll | Strategy | Advertising UCSD - 2015 Creative Advertising Strategies Instructor: Michael Baehr Clocky A Coupons - 20 campus x 8 rep x 30 days TIMELINE Micro Site National Launch Wake N' Roll | Strategy | Advertising ves Scale 48% Product Extension TARGET MARKET S Pop-up Stores/kiosks $430,000.00 Wake N' Roll | Strategy | Advertising $1,650,000.00 Pop-up Store Positioning Goodle ad words + ad placement - 6 months Technology (high) FILIPE ALBERGONI PAULINE NOCI MICHAEL GARCIA $1,650,000.00 WEBSITE $49.99 Print 2/3 K Wake N' Roll | Strategy | Advertising CENTRAL TRUTH Frequency: monthly Circulation: 3.000.000 Coupons, Flyers, etc. 6 MILLION Wake N' Roll | Strategy | Advertising

Product Launch

Transcript: Post-Launch 1 – Situation analysis. Two-pronged analysis : External environment, elements outside the company. Internal analysis, capabilities and sustainability of the company. 2 – Marketing Strategy Segmentation Targeting Product Positioning within the target market Value Proposition for the target market Examples of rules managers take into account in launch timing Product launching DOs & DON’Ts Chosing launch timing Introduction 3 – Marketing Mix Decisions Product Price Place Promotion Once the marketing process done, this is time to focus one the Pre-Launching stage. 8 points necessary to the pre-launching : Create awareness Build a strong buzz Create anticipation Build email and social Opt-in lists Validate launching strategy Optimize launching strategy Sales copy optimization from feedback Marketing message optimization from feedback International Product Launching System Should a company wait until the product is finished to launch it ? Before launching a product, a marketing management process has to be done. There are 3 steps in this process. DO – Launch a child-friendly product around the holidays DO – Launch a product just before an industry trade show DON’T – Launch a product in July or August in Europe Is there a demand for your product ? Is the product convenient to use ? Do you have a competitive advantage over your competitors ? Is the product ready to be shipped ? Pre-Launch Launch International product launching system requires work and research during and after the launch. There are three phases :

PRODUCT LAUNCH

Transcript: Too who? On the 15th of November 2013 we will have a promotional party in order to gather as many people as possible to educate them on the new product that we want to launch. The month leading up to the launch date, so from the 1st of November until the 30th will be when we start to put all the infomaton in the magazines and newspapers to make sure people get enough notice about the product. Launch Date In order to make our clients happy and satisfied, we will need to give a few discounts and promotional give aways. This will ensure a successful beginning for our product. By giving these promotional giveaway's to clients, we are satisfying them to make sure they stay with the company for future products and services. We are going to campaigning to launch the new 'Dream Wedding Package' for the business Vektor. This will include a package deal for the bits and bobs that a wedding will need to fulfill someones dream wedding, We will be promoting this product/service on Social Networking sites as these are the most popular and used sites on the web. We will also need to this offer on general websites in our case it would be on other wedding websites. Future clients who are looking at weddings are more likely to see this offer on a wedding website rather than on an ordinary website. We are also planning to Email/Text/Contact our current clients to tell them about this new product that we are willing to launch. This will also be put onto our own website to show new customers about out new product/service we are going to launch on the 30th of November 2013. Dream Wedding Package PRODUCT LAUNCH! Topic 5 Time Scales we are planning to launch this product/service on the 30th of November 2013, this is ideal as it is in the time of Christmas weddings as they seem to be very popular. Also for Spring and Summer weddings we have a longer time to promote this product. Promotional Giveaways.

Product Launch Presentation

Transcript: Product Launch Presentation Introducing the New Smartphone Launch Events Hosting launch events creates excitement around the new smartphone. Engaging presentations and interactive product demonstrations enhance consumer interest and media coverage. Marketing Strategy Social Media Campaigns Advertising Channels Effective marketing strategies are vital for successfully launching the new smartphone. Leveraging diverse advertising channels, hosting impactful events, and building alliances with influencers are key to maximizing reach and engagement. Social media campaigns are essential for building awareness and buzz. Platforms like Instagram, Facebook, and Twitter enable direct engagement with consumers and targeted advertising. Utilizing multiple advertising channels maximizes reach and engagement. Options include digital ads, television commercials, print media, and outdoor billboards to capture various audience segments effectively. Pricing Comparison Influencer Partnerships Promotion Strategies Market Positioning Effective promotion strategies involve time-limited offers, trade-in discounts, and bundled accessories. These tactics incentivize purchases and create urgency, boosting initial sales. Collaborating with influencers expands reach to niche audiences. Influencers can demonstrate the smartphone's unique features, enhancing credibility and driving consumer interest. The pricing strategy positions the new smartphone as a competitive option within the mid-range to premium segment. Comparatively priced lower than flagship models from competitors, it offers similar features, ensuring strong market entry while attracting budget-conscious consumers. Understanding the market positioning is crucial for capturing the right audience and establishing competitive advantage. This section analyzes the target audience, competition, and branding strategies that differentiate the new smartphone in a crowded market. Target Audience Brand Messaging imageSearchKeywordsCombined market positioning, target audience, competitor analysis, unique selling proposition, brand messaging, pricing comparison The primary target audience includes tech-savvy millennials and Gen Z individuals who prioritize advanced features, strong performance, and aesthetic design. Secondary audiences consist of professionals seeking productivity and reliability in their devices, emphasizing the importance of multifunctionality and connectivity. The brand messaging emphasizes innovation, connection, and empowerment. By showcasing user testimonials and real-world applications, the campaign aims to resonate emotionally with the target audience, establishing a brand identity that prioritizes lifestyle enhancement through technology. Competitor Analysis Unique Selling Proposition (USP) Key competitors include major brands such as Apple and Samsung, known for innovation and strong market share. The analysis reveals strengths in camera technology and user interface design while identifying opportunities in affordability and niche market segments that can be leveraged for competitive advantage. The new smartphone's USP lies in its robust camera capabilities, extended battery life, and value-driven pricing. These features are tailored to meet the demands of a visually-driven consumer base that seeks both quality and affordability, setting it apart from traditional offerings. Connectivity Options The new smartphone offers 5G connectivity, ensuring faster download speeds and seamless streaming. It also includes Wi-Fi 6 and Bluetooth 5.2, improving data transfer rates and overall connectivity across devices. User Feedback Collection Image Search Keywords Combined Display Quality Gathering user feedback is vital for product improvement and customer satisfaction. Techniques include surveys, social media monitoring, and focus groups, enabling companies to understand user experiences and preferences. Processor Power Customer Engagement Strategies Featuring a 6.7-inch OLED display with a 120Hz refresh rate, the smartphone provides sharp visuals and fluid motion. HDR support contributes to vibrant colors and deeper contrasts, enhancing the overall viewing experience. Click to add text The smartphone is powered by the latest octa-core processor, ensuring smooth multitasking and enhanced performance for gaming and demanding applications. Its architecture proves efficiency, allowing for faster app launches and improved graphics. Customer Support Services Warranty and Guarantees Battery Performance Effective customer engagement enhances brand loyalty and drives sales. This section highlights essential strategies for gathering user feedback, providing support, and building a community around the new smartphone. Equipped with a 5000mAh battery, the smartphone supports fast charging and optimal energy management. Users can enjoy extended screen time without frequent recharging, keeping the device powered throughout the day. A clear warranty and guarantee policy builds

Product Launch

Transcript: Launch Tactics Market Testing Launch Budgeting Launch Strategy Launch Tactics Lodish et al., 2007 "firms that thoroughly test the product in use and in advertising, study customer feedback during and after launch, and carefully interpret the findings of market testing have a substantially better chance of success”. Betaglucare Hultink et al., 1997: 245 1. Confirm and Monitor Product development timelines 2. Secure initial reference customers 3. Secure external support for your product 4. Define partnering opportunities 5. Include Channel/distributers in launch Influence of an overwhelmingly powerful manager and failure to effectively delegate tasks Overemphasis on cost minimization at the expense of the product quality and development Failure to place sufficient emphasis on the customers' preferences. Costs for public relations Online Marketing Channel marketing programs Events What about traditional and direct marketing? Partner Consultation Market Testing Launch Checklist Launch Budgeting Launching a Product Launch Strategy Di Bendetto (1999: 541) Product Launch More narrow in scope than Launch Strategy Elements include: Branding Product assortment Disctribution channels Pricing Policy Barriers to Launch Firm, Market and Product level Key questions are: What to launch? Where to launch? When to launch? Why to launch? Ledwith & O’Dwyer, 2008: 106 Market Testing and Target Market Theoretical Background Launch Budgeting Reference List Launch in Practice - Betaglucare Promotion Millward & Lewis (2005) Barriers to Launch

Product Launch Presentation

Transcript: High luminous LED lantern Pocket sized Low cost Charge by solar panel 150 Lumens ( maximum ) 3 mode of brightness ( high,medium,low ) Flashing mode Battery indicator light Nokia cell phone battery and rechargeable by solar panel. Heat sink is not working Battery level indicator light is not working properly Holes on the case No battery charging indicator light Produce some audio noise Aluminum heat sink with mica insulator and screws with nuts to put everything together Battery level indicator light ( bicolor LED to show different status of battery) Battery charging indicator light ( same bicolor LED is used to show the status) PCB layout redesign ( to eliminate the holes on the case) What is UltraBrite 150 ? Share of people without electricity access for developing countries, 2008 Why we need it ? Source from: http://content.undp.org/go/cms-service/stream/asset/?asset_id=2205620 Where to use? What’s wrong with the original product? Present by : David Balla, Thong Yang Kee, Michael Flynn, Prosper Zoumanigui, HeYang Guan Faculty Advisor : Prof. Paul Ruden Corporate Advisor : Patrick Delaney Source from: http://content.undp.org/go/cms-service/stream/asset/?asset_id=2205620 Product Launch Presentation Original Product Source from : http://www.iea.org/papers/2011/weo2011_energy_for_all.pdf Solutions Off - Grid Locations Interior Lighting Signal light ( bicycle ) UltraBrite 150 Source from: http://content.undp.org/go/cms-service/stream/asset/?asset_id=2205620

Product Launch Presentation

Transcript: Power App launch Presented by: J.T Introduction 01 Introduction How was Power App made? INTRODUCTION Have you ever experienced these below problems when traveling in your trip? Unable to find a preferable hotel Get booking canceled at the last minute for some reasons Unable to change departure as having deposited Power App will be an IDEAL SOLUTION Click to edit text Click to edit text Power App This is an application that connects people having interest in traveling together, in which its members are able to review, share about accommodation facilities, restaurants, famous attractions, great scenery, etc. Main Features 02 Main Features ƯWhat made Power App special? Main Features High security with ITG technology Over 30.000 accommodation facilities Book rooms by Visa or Master Card Free 2-way Airport transfer Pricing Policy Click to edit text 03 Pricing Policy At what price can you own Power App? Pcing Policy Pricing Policy

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