Product Concept
Transcript: Promotional Strategies Monshu cookies offers tasty treats with healthy benefits. Our company decided to produce cookies with unique flavors. These flavors consists of chili-chocolate, squash, horse radish, a combination of squash and horse radish, sweet potato, and dragon fruit. Instead of conceptualizing about sweet treats to offer in the market, the company decided to make tasty nutritious cookies. Strengths Due to the rising number of health conscious individuals, consumers are searching for better dessert alternatives that also provides health benefits. Deadpool cookies is a great choice as a dessert alternative since it is made from healthy ingredients. This trend is a great opportunity for this product. -to be the leading producer of various nutritious snacks -to expand the company's product line through innovation -to be a global provider of pastries and snacks Our Objectives Goals Our Vision The product will require minimal use of machines because of its simple production process. An oven and few baking tools will be needed. Monshu Cookie Corporation Product line It is critical for the business to determine its products strengths, weaknesses, opportunities and threats. These will help determine whether or not to continue the product plans or if there are modifications to be made. A world class company that offers healthy and organic pastries created through hardwork, innovation and passion and the leading producer of nutritious snacks nationwide. • It has many health benefits. • The price is affordable • The product is made using organic ingredients. • It is fun to eat and also delicious. The different flavors of the cookies will serve as an encouragement for them to buy the products. Introduction Brand Management Weaknesses Cookies serve as treats for children which makes them the main target of this product. Opportunities Packaging Samples Serves as treats at the same time nutritious snack due to the new ingredient that are present in the product. The products are to be distributed in various stores, like bakeries, cafes, groceries, convenience and the like. Intensive distribution will be the number of intermediaries because the company is aiming for a wide target market. The product was made for our company to be known. Almost all cookie-business have the same product offerings, the only difference is the brand. So our company decided to introduce cookies with new and unusual flavors like chili-chocolate, sweet potato, dragon fruit … for which it is preferred by everyone. Packaging Samples •Improve product awareness- establish a good campaign that will help our business established on the minds of the consumers. •Increase sales. •Establish our business in the mainstream industry Food is a basic need. It provides the energy needed to perform daily tasks. An average person consume three meals and two snacks a day. In almost every meal, Filipinos usually eat “panghimagas” or dessert. The common desserts Filipinos usually have are leche flan, halo-halo, cookies, etc. These desserts can also be eaten as snacks, especially cookies. Threat Product Strategies The weakness of the company is primarily on the financial aspect. A large fund is needed for the production of the product and promotion for the introductory stage. Another is the availability of the raw materials needed for the production. Some materials needed are seasonal and not readily available. Health conscious Children Adults (including old age) Not all of the flavors serves as sweets, but some are made as nutritious snacks. Our Mission Our assorted cookies have different vitamins and minerals and is made from organic ingredients. These cookies will not just serve as a dessert or snack alternative but can also be an effective way to encourage kids to eat vegetables. The pricing strategy that the company will use is marketing penetration pricing. The company decided to come up with this pricing strategy because of the considerations of the costs for the production of the cookie products. The top companies that offer similar products are the major threats for the company. Since these companies have established their name in the national market and gaining loyal customers, it will be hard to enter this industry. It will take a long period of time before the company can establish a competition with the leading companies without risking the business. Company Tag Line/ Poster Target Marketing Strategies to establish a place in consumer's minds. SWOT Analysis People nowadays have become more health conscious and they look for healthier alternatives for desserts and snacks. Packaging Samples Php. 20.00 PRODUCT CONCEPT Php. 200.00/ 2 dozens Teens Distribution Situational Analysis Pricing Strategies Php. 50.00/ 8 pcs Php. 80.00/1 dozen Php. 120.00/2 dozen To delight our customers by providing freshly baked cookies and the best possible services to the food industry.We will continuously improve all aspects of our business in order to sustain the
Prezi Present
Prezi Video
Prezi Design
