Truffle PR Background Bars
Transcript: Hashtags: Include popular hashtags to phrases that potentially followers and clients might use William Tempest, Teen Vogue Magazine, Closer Magazine, The Only Way is Essex cast, Boy George, Jodi Marsh, Hush, Rocket, Cumberland Properties, Mr. Hudson, Aveda, Ben Sherman Educate: Post tweets with links to top stories in the media that are relevant to the drinks and hospitality industry; post tweets about drink menus, offers, general media news Being a boutique agency, we can provide you with everything from design services and consulting to a fully-fledged PR campaign. We will take care of crisis management issues brought forth on your social media sites. Call +44 (0)207 193 0808 Email: info@trufflepr.com Website: www.trufflepr.com Tweet: @TrufflePR PONCHO 8 Day one of the Soho branch’s opening saw a queue that ran round the corner to Frith Street, and #PonchoTeAmo was trending on Twitter. Truffle PR continues to generate press for the restaurants as well as manages the group’s social networking account. Why is Social Media important? Why you should let Truffle help you.. The follower count for @BijouWeddings has more than doubled since we started managing their social media campaigns, which has resulted in increased enquiries from brides-to-be. With our knowledge and experience in social media, we believe we can extend your already excellent reputation, positioning you as a thought leader and an influential authority in your industry. Followers = Awareness = Sales We are a lifestyle PR agency, currently looking after various brands across different sectors, including food and drink, travel and leisure, and fashion. We’re well informed, perceptive, proficient, and accomplished. Perfect for managing social media accounts. “We don’t have a choice on whether we DO social media. The question is how well we do it.” – Erik Qualman Lets Do Lunch! Poncho 8 has proven hugely popular amongst hungry office workers with their three restaurants located on Liverpool Street, near St. Paul’s and in Soho. With a focus on eclectic Cali-Mex cuisine and quality service, they have become the popular alternative to the characterless sandwich that has become a sorry staple to so many workers’ days. THE SPECIAL K'S We have converted twitter followers into customers for @PonchoNo8, increasing footfall by 47%. H by Harris, Grey Goose Vodka, PPQ, Kobe Bryant, Rio Ferdinand, Young Marmalade, Provisional Marmalade, London Fashion Week. We specialise in carrying out memorable, tailor-made campaigns for our clients using traditional PR methods, as well as via social media campaigns. Case Studies: If Facebook were a country, it would be the world’s 3rd largest. Every minute, 24 hours of Video are uploaded to YouTube. Twitter is worth more than Marks and Spencer. Facebook tops Google for weekly traffic in the US. Lets Do Lunch! We deliver on the fundamentals – articulate writing, excellent contacts, and flawless execution. CHESS Truffle PR helped launch the most recent of the three venues with a bang, garnering press attendance from every national newspaper, many lifestyle magazines and key influencers from the foodie blogging community. Truffle PR are handling the band’s publicity, taking the group of five to various prestigious events, as well as promoting the release of their forthcoming album, BOA, which comes out in January 2012. Advanced Methods: The Special K’s are the latest band to emerge from the Brighton music scene. 1. Truffle manages Salto’s social media and marketing campaigns, and produces their ambient advertising models. Lets Do Lunch! Case Studies: Truffle PR are handling the band’s publicity, taking the group of five to various prestigious events, as well as promoting the release of their forthcoming album, BOA, which comes out in January 2012. We increased their facebook members by 50% following our experimental marketing campaign at Notting Hill Carnival, and Salto was aired live at The Urban Music Awards on Sky TV. We increased their ROI to 1:33 (for every £1 spent, the sum of £33 was returned). 4. Chess is a new menswear brand set to launch in Spring/Summer 2012, featuring classic and contemporary tailored suiting for the modern man. Truffle manages all public relations for the brand, including social media and their brand ambassadors. We promote your brand, and follow people relevant to you, while unfollowing irrelevant people based upon Klout scores. We respond to people who communicate with your brand; their replies are seen by their followers, garnering awareness. FACEBOOK FUNDAMENTALS AND TWITTER TIPS We are a lifestyle PR agency, currently looking after various brands across different sectors, including food and drink, travel and leisure, and fashion. Unfollow: Unfollow people based on low klout scores and levels of influence We’re friendly and approachable to the public. 90% of consumers trust peer recommendations; we aim to promote your brand organically, from the bottom up. To start with, we put together a
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