Price Comparison
Transcript: Publix’s Business Strategy Publix vs. Aldi Aldi puts emphasis on providing the lowest possible cost for its costumers In comparison to Publix, Aldi stores are much smaller Aldi carries around 1,500 items while an average supermarket has around 30,000 items Aldi carries their own brand of privately labeled products Aldi also cut costs by having a smaller workforce Aldi employee’s get paid more than the average supermarket employee Founded in 1913 by the Albrecht family and taken over in 1946 by Karl and Theo Albrecht Over 9,200 stores worldwide The 8th largest retailer in the world Over 73 Billion dollars in revenue (2012) Company is divided into 2 branches, Aldi Nord and Aldi Sued Aldi’s Business Strategy Founded by the late George W. Jenkins in 1930 in Winter Haven, Fla. Largest employee-owned supermarket chain in the United States One of the 10 largest-volume supermarket chains in the United States 2012 retail sales of $27.5 billion Current employee count of more than 165,000 1,080 supermarkets in 5 states. Surveys Publix Overview Publix GreenWise Markets is a concept the company introduced, in response to the increase in the number and profitability of health food stores. Publix is passionately focused on customer value, intolerant of waste, and involved as responsible citizens in their community. Publix is dedicated to the dignity, value and employment security of their associates. Publix’s mission is to be the premiere quality food retailer in the world. Publix prides itself in providing the customer with a variety of product choices. Publix provides the customer with name brand products and also lower priced Publix brand products Why Publix and Aldi? Consultants for Aldi: Expanding exponentially in the US Small stores everywhere Prediction: Aldi will become one of the major supermarket-companies in the United States Conclusion Charlie Lawson Andreas Hochstaffl Ceci Martin Jordan Llano Ricky Eusebio Price Comparison Aldi Overview
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