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target audience

Transcript: Target Audience age 16-24 30-50 ish due to various punk scenes old and new Not too relevant really but due to adult stuff above 16 probably due to language used and over 60 ish may be a little offended. The new punk generation has formed of similar issues as the older one with government at a focus, but due to modern influences the style has changed to incorporate modern themes like the skinny/vaguely emo style. Cover pic has the younger age group so that audience is already being targeted. Genre All male representation in magazine Pictures Interview Quite rough and masculine Profile Stereotype old Mohawk Rips Piercings-facial Aggressive looking Doc’s New Skinnys Pop punk influence Interests Music Attitudes Anti-establishment Rule/law breaking Interests Music Interests Music Interests Music Interests Music Interests Music Attitudes Shopping a Interests Music

Target Audience

Transcript: Trendies are drawn to whatever is fashionable and tend to like things in the period just prior to their first hit and the release of their second album. They tend to like acts that are just about to make it big and once they have gained complete mainstream status, they move on. Bands like The XX and Phoenix. DIYer's Conclusion -DIYERS -HIPSTERS -TRENDIES I CHOSE 3 MAIN TARGET AUDIENCES TO FOCUS ON Target Audience Hipsters are Britain’s trendiest tribe and are largely male. They have a deep need to be ahead of the game and consider themselves trendsetters rather than followers. Hipsters are essentially an urban and urbane tribe. They are energetic dilettantes flitting between ideas, themes, concepts, brands, genres and styles at lightening pace Hipsters All of these groups are into being unique and different from "mainstreamers". The style of music my magazine tackles is very unique and underground at the moment which cause a surge of popularity over the next coming years. This also opens baurer up to a group of teenagers and young adults they have yet to reach Trendies More Information in Blog! They listen to all kinds of music - but generally they tend to make simple, crisp electronic music like grime, hip hop and dubstep. This tribe is passionate about what they do and are highly motivated. They don’t just aspire to make it in music, art or film, they are actually doing it:

Target Audience Presentation

Transcript: Why do you need a Target Market? _____ Advertisors find the audience by: Using Statistics and Polls Using generational and cohort marketing Considering age, gender, education level, income level, marital status, ethnic background, religious background, and location Observing the audience of similar products Advertising to Baby Boomers http://articles.bplans.com/target-marketing/ http://www.marketing-schools.org/types-of-marketing/youth-marketing.html#link1 http://www.bizjournals.com/bizjournals/how-to/marketing/2015/04/stats-to-help-marketers-reach-young-adults.html https://www.dmn3.com/dmn3-blog/3-most-effective-channels-for-marketing-to-baby-boomers Placeholder Title How do advertisors choose Target Market? Youth Marketing is the process of advertising to a young audience. The following are some stratigies used to capture a teenage or young adult audience: Using Viral Marketing Advertising on Social Media Relying more on advertsing on cell phones and the internet Product Placement Television Advertisments Associating your brand with high social status. Sources Rise of generational marketing, marketing based on socio-economic factors and demographics. Advertisers begin to use Cohort marketing, using statistics like buying patterns and purchase history to better undertand their consumers. Identifying target markets for Niche audiences can be essential. To cater to a niche market you must be able to have a clear audience in mind. For example, look at phone service companies. _____ One of the most vital parts of advertising is choosing the correct target market for your advertisment. A target market is defined as: "A specific group of consumers at which a company aims it's products and services". This is one of the most important steps in the advertising process. Youth Marketing

Target Audience

Transcript: OUR TARGET MEMBER IS JACK HOBBS A 25 YEAR OLD MALE WHO ENJOYS GOING TO THE CINEMA WITH HIS FRIENDS OR GIRLFRIEND, HAS RECENTLY GRADUATED FROM sussex UNIVERSITY AND IS LOOKING FOR A JOB, he owns a ford focus and FRECUENTLY SHOPS AT SHOPS LIKE TOPMAN AND SUPERDRY, IS VERY FAMILY ORIENTATED AND SOCIABLE FOURSQUARE: Target audIence THIS IS A LIFESTYLE SUMMARY OF OUR TARGET AUDIENCE MEMBER FOR OUR PSICOLOGICAL THRILLER THE KIND OF THIS HE HAS IN HIS MAG BAG ARE:

Target Audience Presentation

Transcript: Target Audience Presentation Target Audience I chose this commercial for the humor. I think it is funny how they portray an older gentleman that has "swag" all because of a phone call to Gieco. The commercial is going to show you that you can afford anything that you want as soon as you call Gieco and start saving on what you pay for auto insurance. It seems that that Gieco is targeting the younger generation with this type of commercial by using current slang and sayings. The actor was also dressed to look younger as well. The message they are trying to convey to their audience is that all it takes is a quick phone call to save money on their auto insurance. I don't think that there is a hidden message, but I do think that they have purposefully gone a bit overboard with their message of what you can have as soon you call and save with Gieco, but that is where the humor comes in and what makes you want to keep watching until the end....Misson accomplished! Gieco Hidden Message

Target Audience presentation

Transcript: The 2019 Lincoln Naviagator| Sanuctuary Target Audience Presentation Lincoln commercial https://youtu.be/wC_vc8QW5HA Why this commercial? I selected this commerical because the amount of detailing and one of my favorite sport players was filmed in this commerical. I think the target audience is for those that love luxury and anyone that wants alot in a vehicle. I also feel like they are trying to embrace diversity when it comes to the buyer by adding Serena Wiliiams which is African American since theres been a issue with companies not having diversity. She's also a wife and mom with a busy life as a athlete. The commerical shows her without her family but instead enjoying the finer things in life at her own free time in piece. Target audience What is the message? The clip shows the fine detailing of the vehicle from inside out. The stitching of the seats, clarity of the sound system, the quietness of the vehichle from inside, the spacious inside with the number of seats, and the technological addition. All of this was added to show the the Navigator is more than a vehicle but a place that feels like luxury and comfortable indulging in every penny that of its worth. Also that Serena is one of the best tennis players so her sitting in the Navigator has to be one of the best vehicles out there as well. Hidden message? I dont think theres a hidden message besides the point that the audience needs to purchase the Navigator. But could be the target audience the emotions set to be created after watching the clip.

Target audience

Transcript: Target Audience Research of your target audience is a vital element to the sucess of your product. Not only is it an important component for targeting and qualifying the best prospect for you product bur also it is an effective way to form new ideas and different angles that weren't first include. If not enough research is done to know if the product is viable, then it can be done in a reverse order of making the product and then finding an audience that it would suit to and adveritise it to them. A crucial element to remeber when focusing on target audience is... trying to put “all things to all people” can be a downfall in your product as it will generally cover other products on a smaller scale. Niche products do well as they are focused and appeal to more people. By attempting to market their product to everyone is a risk as it can cause the product to be a worse version of everything you are trying to incorporate. How did I find my Target audience Questionaires and surveys... I found that using surveys was a good way of gaining an insight into what music people like listening to, what they like doing on the weekends etc... In my surveys I used quantitive and qualative questions. Quantitive questions are more closed and they are more YES/NO questions of involve numbers. These questions are good to use when compling data such as graphs and pie charts. Qualative questions are more open and help the researcher understand the attidutes of the person answering. Both these question techinuqes are used to create different interpretations within research to get a wide understanding of the audience. Questions I asked before I created my music video examples of some of my questions: QUANTITIVE QUESTIONS From this you can see that I had roughly an equal amount of males and females. This shows that the video appeals to both genders this is good as it shows a wider range of audience, but then the niche factors could be the age group that I aim for. e.g. male and females, aged - 17-25 Another example... From this quantitive question i asked I then compiled the data into a pie chart to make it clear. I can see that the majority of people would want to watch my video again- meaning they enjoyed watching it. This positive feedback is encouraging as I looked into the people who said yes and no. The majority of people who said yes were ages between 17-20 this shows that I have aimed at the correct target audience. so what is quantitive research and how is it helpful To quantify data and generalize results from a sample to the population of interest To measure the incidence of various views and opinions in a chosen sample Sometimes followed by qualitative research which is used to explore some findings further QUALITIVE QUESTIONS some of the answers I got I found both qualitive and quantitive questions useful in different ways as the qualitive questions gave me a detail on what the audience thought specifically. This helped me gain a true understanding of what they really thought. The negative about qualitive questions is that you get some people that dont write alot for it as they dont want to spend much time on the survey- this also could be used as internal research as people who do not write as much could be people who do not appreciate the product or are not interested- meaning they are not suited as a target audience. To

Target Audience Presentation

Transcript: Target Audience Presentation Cassidy Hays Marriott "Golden Rule" Campaign Marriott Golden Rule Introduction Introduction I chose to present this commercial as the campaign highlights the importance of treating others the way they want to be treated, and that is the core value of hospitality for guests. The commercial showcases diverse individuals committing acts of kindness, and conveys Marriot's goal to create an inclusive and welcoming environment for guests worldwide. Who is the ad trying to reach? Target Audience The Marriot ad's target audience is people who are avid travelers, families and couples, and business professionals. The golden rule campaign can resonate strongly with these large audiences, as they value kindness and empathy. This ad appeals to a wide range of audiences who prioritize a positive and respectful experience during their hotel stays. The ad aims to attract guests who value a welcoming and inclusive environment by featuring a diverse cast of characters and highlighting the importance of treating others with kindness, regardless of their background or reason for travel. What message is being conveyed by the ad? Message Marriott's ad is centered around the "golden rule", showing the important message of treating others the way you would want to be treated regardless of their cultural differences or background. The ad is effective in conveying this message, by using a universal concept that everyone can relate to. This ad emphasizes the idea that every individual deserves to be treated with dignity and care when staying at Marriott hotels. Is there a hidden message? Hidden Message There are a few hidden messages, such as the use of a diverse cast to show that any person is welcome at Marriott hotels, showing the staff using empathy and understanding to connect with guests and keeping compassion for their guests. The golden rule itself is a value that the Marriott aligns itself with, showing that anyone is welcome to an inclusive and warm stay at their hotels all across the world.

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