Critique Presentation
Transcript: Considering the commercial displayed a racial act, the audience was offended and Qiaobi was never sold and later banned from China. The commercial begins with a black male flirting with an Asian lady. Because QIAOBI is strong enough to remove a person's skin COLOR. However, the lady then forces a detergent pouch into his mouth and shoves him into the washer; that's when the brand makes its grand entrance. Given for its NEGATIVE connotation. For one thing, it has proven to cause CHAOS throughout SOCIETY. Apologies have been given because a race cannot be simply changed by another race, which summarizes that Qiaobi does not have the potential to change skin color. CAUSE AND EFFECT OUTLINES THE COMMERCIAL Once the cycle ends, an Asian male with a clean shirt appears (corresponding to the lady); once again emphasizing Qiaobi. He's given the characteristics of being superior to the other race. http://www.cnn.com/2016/05/27/asia/chinese-racist-detergent-ad/ The man appears to be messy, possibly from painting (labor work). The commercial uses cause and effect to reveal how a different skin tone can be converted to another, in such a minimal amount of time. CONCLUSION Qiaobi displays false advertisement BY LEADING QIAOBI'S AUDIENCE TO NOT BUY THEIR PRODUCT. Premise Unfortunately, racism has spread throughout the world; China uses a product that advertises racism. by Christina Esparza, Teresa Sanchez & Adrian Salinas We understand the scene portrayed in the commercial plays with the idea of using racial superiority as a means to sell a particular product. Purpose Due to the underlying RACIAL undertones, the commercial displays the SUPERIORITY of one RACE to another. Audience Premise Women around the age of 20 Citizens of China People who refuse to utilize Clorox as a whitening product The purpose of this commercial is to persuade people, specifically women, to purchase Qiaobi (detergent), for its potential in removing the toughest stains. "The ad wasn't completely revoked but the product was. Qiaobi wouldn't bare answering comments made by others; it much less addressed the outrage on the Chinese web" reporter Griffith and Lu state. BANNED ? Asian Persuasion Premise