Brochures
Transcript: How to understand and use this in the world of Public Relations Simple Quick Steps: 3- Make it fit your company's identity: PR brochure's should always fit your company's identity. Your brochure needs to show your company's identity and be consistent with your representation as it is seen in other places like your website, business cards, sales sheets, etc. If your brand is fun, exciting and upbeat then your brochure needs to reflect that. Utilize your company's motto, philosophy and mission statement in your brochure. A PR brochure is a really great way to show off your brand's personality a bit more. Brochures are defined as an informative paper document , that can be folded into a flyer, or pamphlet. A PR brochure, like many materials in the world of public relations, is meant to inform, engage and call people to action. Creating a PR brochure can take on various forms and hold all sorts of information. A physical PR brochure is a piece of paper that is typically folded into three sections and contains information regarding an event, company, brand or anything else that a company wants to share with the public. Brochures Levine, Stephen. "How to Create a Tri-Fold Brochure.mp4." YouTube. YouTube, 9 Jan. 2013. Web. 03 Sept. 2015. Colbolt, Ben. "How to Make a Brochure - Copywriter's Secrets Part 1." YouTube. YouTube, 5 Nov. 2010. Web. 03 Sept. 2015. "Best Practices in Insurance Agency PR and Communications." - Insurance Journal TV. Insurance Journal, 7 Sept. 2014. Web. 03 Sept. 2015. "Brochures - Google Search." Brochures - Google Search. N.p., n.d. Web. 04 Sept. 2015. "All Points PR." : Creating a PR Brochure. N.p., 7 Nov. 2012. Web. 04 Sept. 2015. "E-Brochure." E Brochure. Xpynoss, 4 May 2014. Web. 04 Sept. 2015. CongratulationsYou have now learned how brochures are effectve in the world of PR and understand how they work! You have earned yourself the honor of now learning how to create one for yourself! Follow the steps below followed by a short video: 1. Create a plan 2. Choose your format 3.Choose a durabl and flexibale paper type 4.Decide on content(graphics, photos) 5. Decide if content and graphics are appealing to target audience Introduction and History Tactics Continued.... Lastly, here are a few of the basics not to forget when creating your brochure: - Your company name - Logo - Mission - Goals - Reason for the brochure - Why the reader should think it's important - Call to action - Contact information This Information beinf included in every brochure you create will ensure the feedback desired from various target audiences! The Basics References How they work in the world of Public Relations According to All Points PR firm in the world of PR their are a few tactics you should follow to create a sucesful brochure: 1- Make it stand out: Strive to create a brochure that stands out amongst all the rest! Make it visually interesting and eye-catching. 2- Make it newsworthy: Making your PR brochure newsworthy is a big part of the key to success. Ensure that your PR brochure is viewed as newsworthy by making sure that it is relevant, significant and timely. Always try to strike while the iron is hot. The brochure won't be able to stimulate interest if the target audience does not find the information important to them. Anyone that reads your brochure wants to feel like they have need that you may be able to meet and that is what the PR brochure should provide. A brochure created for PR purposes is meant to inform, engage and call people to action. In the video below a reprsentative discusses the effectiveness of making an appealing brochure. He continues by explaininng how to undertand why they are so popular to this day. How Effective are Brochures?
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