Brochures
Transcript: Design Brochures Provides information in condensed readable form, includes: Organizations Businesses Products/Services Issues Events People/Groups Serves as informational pamphlet or leaflet Effective Professional Inexpensive Simple and eye-catching design Encourage readers to learn more Considers target audience's needs Inspires readers to take action Palmquist, Mike. (2005). Designing Writing. NY: Bedford St. Martins. Singh, Samarth. (2010, Dec 3). 10 Rules to Write Brochure Content. (Weblog) Retrieved from http://www.hybridcontent.net/connect/?p=409 University of Nebraska Institute of Agriculture and Natural Resources. (N.d.). How to Create An Effective Brochure. NebGuide, G2028. Retrieved from http://www.ianrpubs.unl.edu/live/g2028/build/g2028.pdf Source: http://www.ianrpubs.unl.edu/live/g2028/build/g2028.pdf Attractive Cover Grabs attention Determines topic Prominent heading Top third of panel Relevant images Direct Inside information Brief Clear Appetizer Keeps interest Emotions Needs Consistent design Text Distinguished (ex: follows hierarchy) Readable font (ex: 10 pt Times New Roman) Colors Rules Illustrations Highlighting and downplaying Headings Subheading Illustrations Colors Fonts Pull Quotes Other Formatting Elements Copyright Fact Check Placement is crucial Panels placed to account for folding Cover Interior Back pages Important to maximize effectiveness Illustrations By passage "Stand Alone" Conventions Format Purpose & Audience Design By Emila Akrapovic Types of Folds Placement Compact and easy-to-carry One sheet Print on both sides Folds can be simple or complex Simple folds are brief and cost effective Design Characteristics of APA References