Sky Presentation
Transcript: Doomed or Destined? #mediaeconomics #mediaeconomics over Basic monthly subscription of £21.50 #mediaeconomics Explain the: Structure of BSkyB 1989-1995 2001-current date Their latest & greatest and the challenges they face Core business Competition Discussion - Too much power? The future of Sky #mediaeconomics 1989 BSkyB founded Too much power? 2001 #mediaeconomics #mediaeconomics #mediaeconomics So what's next? ‘provide a unique range of premium entertainment.’ - PR Week, Brissenden, 2000 On 6 July 2011, Sky Player and Sky Mobile TV services were merged and rebranded as Sky Go. 2001- Current date Their latest and greatest.... "the unified market" (Bores et al.) #mediaeconomics Laptop 3.8m homes #mediaeconomics 47m "We consider there to be overwhelming evidence that UK consumers are well served by strong competition between a growing number of TV providers, including those offering movies" Also this year... 1989-1995 Registered Devices On Demand The Bid #mediaeconomics #mediaeconomics The Power of Sky #mediaeconomics What else could they possibly offer? 5.1m Mobile Source: BSkyB Annual Review 2012 Up to 50 channels available Access to films 12 months in advance News Corp own 39.1% of BSkyB. In June 2010 News Corp bid for a 100% controlling stake of BSkyB. They later withdrew this bid due to the News of the World phone hacking scandal. You already have four channels. BBC One, BBC Two, ITV, Channel four #mediaeconomics Why pay for TV? Source: corporate.sky.com LoveFILM - £4.99 pm Netflix - £5.99 pm Now TV - £15 pm Source: BSkyB Corporate Website Became part of FTSE 100 index in 1995. #mediaeconomics FTSE 100 Tablet #mediaeconomics #mediaeconomics Box price - £12 #mediaeconomics Competition regulator said BSkyB has too much power Set-up costs, marketing costs, competitive response #mediaeconomics Nat, Chloe, Katie #mediaeconomics Technological Convergence #mediaeconomics #mediaeconomics #mediaeconomics Today we will: How do you consume television? Sky Today #mediaeconomics ...Coming Soon 2011 Source: corporate.sky.com #mediaeconomics unique users per month 140 channels available #mediaeconomics Sky in numbers 160 hrs recording time Why pay more? Competition Triple Play Bundles 1.8m #mediaeconomics 20.4m homes #mediaeconomics 185 hrs recording time 2012 - Sky Anytime and Anytime+ would merge and be rebranded as On Demand We believe in better. #mediaeconomics Streamed items every quarter