Positioning Map Template Powerpoint

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Positioning Map

Transcript: Lower Right High style Low technology Cosmetic approach Sacrifice usability for expression Pedometer Low style Low technology Innovative at first Failed to respond to change FOUR QUADRANTS Nike+ Fuel Band Upper Left Value Upper Right Samsung "Galaxy Gear" Polar FA20F Fitness Monitor Technology driven Limited market growth Profit based on technological innovation FONTS Positioning Map Lower Left High style High technology High value

Positioning Map

Transcript: Chocolate Bars are broken up into subclasses such as white chocolate, dark chocolate and milk chocolate Lindt Dark Mars High Nutrition Positioning Map is a technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition. Low Nutrition Good Taste Ndumii Mbala Boipelo Madihlaba Tshego Tshabalala Lindokuhle Radebe Daphney Mphahlele Gugu Dhlamini Snickers Ferroro Rocher Jungle Ots Chocolate Bars Milky Bar The Brand handles your hunger so you can handle anything. Its a treat that can be enjoyed as part of a balanced diet and healthy lifestyle Snickers Bad Taste is a expression of how a given product, service or brand fills a paticular consumer need in a way the competitors cant Positioning Map Bar One Positioning Statement

Product Positioning Map

Transcript: Low Quality Wendys would be the middle man. Their quality seems to match their quality for the most part, not very expensive, but you also could get products that arent the best quality. Carls Jr charged a high price, and is viewed as lower quality, the product are not the best tasting. Mcdonalds is the most successful, but has a low quality and very low price. It is somewhere you go for fast and cheap service. Chipotle Opportunity We could use a medium priced place that matches their price. Also another high price/quality store. Low Price McDonalds Chipotle is a company that offers you to be able to get your moneys worth ( $6 for a burrito), ie. stuff it full. High Price Fat Burger is viewed as being very good quality, although it is very highly priced, you get restaurant quality food. High Quality Their food products are not what they are known for, so if you were to order items from their, it would be mediocre, but cheap. Product Positioning Map Dairy Queen Fat Burger Wendys Carls Jr

NATHO POWERPOINT TEMPLATE

Transcript: Wrap up quickly * Summarize each point you made * Give quick call-backs so your audience remembers * Make it clear this is the end The results Dive deeper Put a bold statement here This is where your presentation starts. Provide context for your audience and make it easy for them to follow. Provide statistics, go into detail, or more — whatever works best for your presentation. Keep your words short and punchy so your audience stays focused. You can add imagery and frames to keep their attention where you want it. Provide any important context here Put a bold statement here 1 Short headline goes here Keep your words short and punchy so your audience stays focused. You can add imagery and frames to keep their attention where you want it. Provide any important context here. Introduce a topic 2 Name your presentation * Quickly cover the important parts of this topic * Limit your words so your audience stays focused * Use visuals to help you 3 6 You can put a subtitle here Quote or caption here 4 5 Introduce a topic Make a bold statement * Quickly cover the important parts of this topic * Limit your words so your audience stays focused * Use visuals to help you Use this space for details that you haven’t talked about yet. Relate what you’re saying to the nearby image so your audience has a visual, too.

PowerPoint Portrayal Template

Transcript: huddle Mrs. Rossi huddle to crowd together crowd huddle separate

Building the positioning map

Transcript: Bakeries 1º Strongest direct competitor: Philips since we are both located in the optimal quadrant 2º Reasonable advantage against Kitchen Aid & Kenwood in terms of quality. 3º Poor positioning in terms of utility where we are at a great disadvantage against Kitchen Aid and Kenwood while being slightly above Phillips 4º Good positioning, however we must consider improving utility issues since there is a significant gap between our competitors. for your time Interpreting Segments First Steps: Analyze Competitors & Convey Survey Validating segments Fridges Index Dimensions Background Strategy Corporate Business SBUs Product Description Won the German Marketing Prize in 2007 Bakeries Young (26-40) male kitchen aficionados, divorced (or widowed) with kids Male kitchen lovers that are either divorced or widowed aged from 41-65 Married women aged from 18 to 40 NONE Interpreting segments Ovens Bosch’s goal: establish a premium position in every market in which it competes in. Automotive Sector: 57% RMS, 5% MGR Home Appliances Sector: 50% RMS, -11 MGR Survey Results Bosch Group 3 Given those results, the positioning map based on Bosch´s preferred attributes will result in the following: Dynamic Matrix Fridges RMS: 19% MGR: -25% Selecting the segment strategy 1º We can see that for men, there is barely any difference between competitors when looking at those attributes. 2º However, those attributes do not set as apart in the male segment and our advantage its hardly noticeable. 3º Bosch could use some of its efforts in improving both quality and utility awareness of its products for the male segment in order to try and achieve bigger customer base. RMS Dishwashers RMS: 33% MGR: -22% Food Processors Cross out the market niche strategy Unable to do the undifferentiated full market coverage Single segment strategy Objective Positioning for each segment Men Washing Machines RMS: 21% MGR: -22% Objective Positioning for each segment 1º For this particular segment the quality of our product´s outcome it s considered more competitive our competitors 2º In terms of utility its considered to be on the sectors average. 3º Bosch´s processors are useful and offer nearly professional results. We are leading this segment with a good position but gap its really small and our utility could use some more recognition Identifying the segments Introduction We analyzed and looked for our competitor´s product characteristics and compare it to ours. Since costumers feedback was scattered we decided to create new one via survey. Our objective was to determinate which attributes were associated to food processors and how was Bosch´s brand image as well as its peers competitors positioned based on that feedback. Question Mark We also decided to build the positioning map based on the responses of our targeted segments ,so that we can address each issue properly. Market Attractiveness vs. Competitive position RMS MGR In order to interpret correctly the situation in which Bosch can be found and take actions either to prevent possible threats or to boost its sales and profits, we applied the Boston Consulting Group Matrix, which is designed as follow: B.C.G Matrix Objective Positioning for each segment Disaster Introduction Identifying & Validating Segments Selecting segment strategy Positioning Maps: Where do we stand? B.C.G Matrix: Where are our products located? 1st Business or individual 2nd Type of restaurant and fan of cooking or not in individuals 3rd Gender 4th Age 5th Civil Status MGR Positioning Map Cash Generator Building the positioning map Women Food Processor RMS: 16% MGR: 2% B.C.G Matrix: Application Star Microwaves RMS: 6% MGR: 1% Dishwashers 1º Optimal quadrant in terms of quality in our considered core segment while still having room for improvement in utility. 2º Slight advantage against our competitors in terms of quality and average consideration in terms of utility 3º Sector its positioned with nearly no gap in terms of utility and quality therefore an slight margin could be something that set as apart -> Work in utility needed Thank you Where are our products located? Ovens RMS: 25% MGR: -17% Our Marketing Strategy & Findings B.C.G Matrix: Application

Map template

Transcript: http://prezi.com/h8ofns2cq1su/present/?auth_key=5vwsbdh&follow=pgvoqhxrysqo&kw=present-h8ofns2cq1su&rc=ref-27616987 Juarez, Mexico Drive to Juarez January 15, 2013 Trip to Juarez, Mexico Fly to DFW Airport Dallas/Ft Worth Joplin, MO

powerpoint template

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