PLR 2020
Transcript: PLR Saint-Maurice Commission marketing PYR 13/06/2020 PLR SAINT-MAURICE 20 ÉLECTIONS COMMUNALES 20 STRATÉGIE MARKETING Proches de vous OBJECTIFS Privilégier le contact direct Aller à la rencontre des citoyens là où ils sont Créer la surprise Message personnalisé As you attempt to juggle your work and home responsibilities while handling unforeseen emergencies like the current COVID-19 pandemic, it’s easy for your purpose at work to take a back seat. CONTACT DIRECT Research Research from Interact found that just one in three frontline workers have high levels of strategic understanding. RENCONTRE Because of this, leaders have “tried to bridge the gap between strategy formulation and day-to-day implementation” through the strategy cascade. Tools These are: TOOLS “tools like business strategy presentations, FAQ documents, and even dialogue training.” But they aren’t effective tools if leaders aren’t cascading messages. Topic Topic Creating change Make changes by communicating your strategy more effectively. SURPRISE Keep the message simple and offer a more profound meaning regarding why your organization exists, as well as how each employee plays an integral part. BE CLEAR Be clear Clearly define your company’s strategy by aligning it with its core values, mission statement, and vision. AXE 1 Unresolved conflict simmers “People working together on teams will have conflict,” Janet Zaretsky of Zenith Business previously told Forbes. “However, if they don't seem to be working it through and are holding on to resentments, it will lead to a failure to perform.” Look out for red flags Zaretsky says you should be alert to “missing deadlines, gossiping, forming of cliques, complaining, and sub-par work products.” RED FLAGS But scheduling conflicts, duplicate work, unnecessary meetings, and blaming colleagues also should be on your radar. RESOLUTIONS Resolutions To resolve conflicts, Zaretsky suggests “leaders need to be watching for early warning signs and intervening as necessary.” Example EXAMPLE If your team is missing deadlines or has earned a reputation for arriving late, sit down with your teammates to help them solve their time management problems. Information is limited When it comes to transparency, you have to walk a fine line. Let’s say your business had a rough quarter. Before rumors begin to swirl that you’re downsizing, be open and honest with your team members. INFORMATION Explain the situation, and solicit feedback on ways to right the ship without having to let people go. Promote transparency Overall, promoting transparency is a guaranteed way to establish trust, strengthen innovation, boost morale, establish realistic goals, and flatten hierarchies. TRANSPARENCY METHODS Methods You can achieve this by providing your team with information, making face-to-face interactions a priority, encouraging employees to take ownership, and sharing news, both good and bad. Groupthink is emerging GROUPTHINK Groupthink, according to Avery Blank, “is when people make decisions in a way that conforms with others, either because individuals want a certain outcome (i.e., have an agenda) or because they value harmony.” Consequences While groupthink can be anywhere, it can have far-reaching consequences. This behavior can lead to poor decision-making. CONSEQUENCES AVOIDING GROUPTHINK Here are three ways to avoid groupthink. STEP ONE Step one The first is to play devil’s advocate, asking lots of questions to make others think. Step two The second is to question typical outcomes to push your teammates out of their comfort zone to explore new possibilities. STEP TWO STEP THREE Step three The third is to challenge your own thoughts so you’ll become more self-confident. When you’re more confident, you’ll be more comfortable expressing your opinions to others and going against the grain. CONCLUSION Conclusion If a team doesn’t understand its purpose or grapples with unresolved issues, there’s likely more happening below the surface. ACTION Take action Knowing the warning signs around miscommunication empowers you to take action before it destroys team performance. Designed by Next Interactive Presentations: https://www.nextinterativa.com/
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