PitchBook
Transcript: SNOWBO Lim May Lin Phua Zhi Ying Quah Zhui Lin Rini Mariani Tanoto Date 1 Do you experience the same problem? Problem Issue in Malaysia SNOWBO SNOWBO Snowball Robo-advisor Solutions Solutions - Assist in tracking of income & expenses (online & physical cash method) - combination of information online shopping platform bank accounts e-wallet Solutions 1. educate users on importance & advantages of savings: emergencies, retirement, average life expectancy, volatility of social security, education & more 2. Budgeting of monthly expenses 3. Setting financial goals Solutions Goals are based on SMART CONCEPT: - provide users a target - focus efforts to achieve - click/set goal options specifically SPECIFIC MEASURABLE ACHIEVABLE REALISTIC TIMELY Solutions Provide suggestions on personal financing strategies Robo-advisor: - data collected from questionnaires will provide recommendations & future investment plan - risk profiling, financial situation evaluation & determine risk tolerance Uniqueness Uniqueness In Malaysia's Market: BNM My Tabung TouchStyle MoneyLover Uniqueness of SNOWBO - Free & premium features - User-friendly - Basic features - Simple graphics - Easily used with one time-click options - Attractive user interface & finance tips Uniqueness 1. Online expense 3. E-Wallets 5. Cash expenses - Tracking of expenses 2. Online shopping platforms 4. Bank accounts Uniqueness Combination - Educate users on advantages of savings. - Allows users to achieve financial freedom with provided guidance tips & messages. - Comparison Actual vs Budget expense - Warning messages or prompt messages to notify users on overspending & keep on track to achieve goals. Uniqueness Point Reward System: - Collaboration & Advertisement of online shopping platforms. - Users redeem vouchers with certain amount of points earned from scanning receipts & reaching certain amount of savings. "News" Feature Fixed deposit rates, investment news, the importance of retirement funds, insurance Taxation and other relevant information from LHDN, KWSP Self-assessment tutorial video & information E-Statement Sum up income, expenses, savings Investment allocation Personalized Goals and Risk Profile Retirement Goals, Marriage Goals, Child Goals and Education Goals Low risk, moderate risk, high risk Based on users' priorities Auto debit to savings/investment Gamification Feature Revenue Model Revenue Model Revenue Model Freemium 3 months Free Trial Freemium Premium + Subscription RM 5 / month after 3 months free trial Subscription Data Selling May sell it to financial institution, credit card companies, banks, or other businesses Under users' consent Data Seling Affiliation In-app advertising Affiliation --> <-- Commission --> <-- Partnership Discount Vouchers Business Opportunity Business Opportunity With SNOWBO D E M A N D High Smartphone Penetration Rate Total population in Malaysia (in million) Number of Smartphone users in Malaysia (in million) 59% Below 35 years old Smartphone Penetration Rate Younger Generation > Older Generation Millennial Generation Y Tech Savvy 41% Above 35 years old Age 35 and above - Stable income 13,429,300 Targeted Users Age 20- Age 49 Approximately 42 % of the whole population Malaysia Covid-19 Highest e-wallet usage in Southeast Asia Adoption Rate Digital-Wallet E-Commerce Online Shopping Activities Wong (2020) - Users are able to gauge their expenses Spend within budget - Save up & achieve financial goals with robo-advisor Incentive for Fintech Startups ICT Companies with “Multimedia Super Corridor (MSC) Malaysia” status. Granted by Malaysia Digital Economy Corporation (MDEC). Enjoy up to 100% income tax exemption for 5 years. May be extended for another 5 years. Capital Capital Required by SNOWBO General Cost of Mobile Application General cost of developing a mobile application in the Malaysia market starts from RM10,000 and above. GetrightDigital (2020) Cost of General Robo-Advisor Cost of General Robo-advisor, an amount of about $100,000 which equals to RM430,000 is needed for initial investment. Capital Required by SNOWBO R M 4 5 0, 0 0 0 Interest to Invest in SNOWBO? Website: www.snowborolling.com Email: snowborolling@gmail.com Whatsapp: 012-345 6789 (SNOWBO) THANK YOU ROLL IT Let's GOAL IT & Q&A Session