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Pepsi Presentation

Transcript: Presentation by: Shaylynn Harrison We provide delicious beverages to satisfied people's thirst. Our company gives customers refreshing beverages to drink. Diet Pepsi Going Healthier In this drink there isn't nearly harmful amount of caffeine as in regular sodas which the amount of caffeine contain within this fabulous drink is around as much caffeine as brew green tea so you don't have to worry as much about your heath! Why You Should Buy this? … Its Healthier! There's Less sugar in the drink and caffeine Lose weight! Incredibly Delicious By taking the amount of sugar also takes away the amount of fat too. Even though we took away sugar it's still fresh and Delicious! The reason why people should pay attention to our company is that they'll miss out on this tasty and delicious beverage We'll be releasing a new brand of flavor into the Pepsi industry, We called this project the Fruity Crew were we'll be launching 4 different types of fruit flavors based on a survey we did to determine what kinds of flavors based on fruits people like. Fruity Crew Introducing the Fruity Flavors The Flavors Determining the Flavors Based on the survey we did it was decided that the fruits most people like and loved were… Watermelon Strawberry Lemon/Lime Orange More about the Flavors More about the flavors Based on the survey we've notice that almost all of the flavors are quite common, especially in the beverage business, but in order not to be mixed up with other that have similar ideas is that they'll contain more ingredients from the fruits themselevs than artifactual flavors. Strawberry Strawberry -Strawberries have only 53 calories which the total fat contain this drink will have 0.50 grams. -Which sugar in this beverage will have 8.12 grams in each -LIke other fruits and vegetable are a nutrient-dense along are in the low-calorie selection. -Within this drink we'll try to include the the vitamins within the actually fruit such as Vitamin A, C, and K along with potassium Watermelon Watermelon - Like how we'll try to add the nutrition values in the orginal friut will contain the following -Vitamin A and C - With Calcium and Iron -Then the total amount of sugar will be aroung 20 grams with not total fat while only having 80 calories in each serving. Lemon/Lime Lemon/Lime - For Lemon will have the total fat of 2 grams - With the having Vitamin C along with calcium too and total carbohydrate -Then for lime the total amount of calories will be 11 - Then the total amount of sugar is 0.74 grams along with 3.7 grams of carbohydrate - Which by drinking this can provide 32% of your daily Vitamin C. Orange Orange - The total amount of calories contain in this delicious fruit is at 47 grams with the total of 2.4 as the amount of sugar in the beverage. - Then the total amount of fat is 0.1 grams along with carbohydrates being 11.8 grams. - Also that oranges are one of the best sources to gain Vitamin C along with Potassium. Conclusion Conclusion Now in conclusion, we've been launching new brands of flavors that are more healthier and yet more tastier. First was Diet Pepsi that has less amounts of caffeine, sugar, and more. Then the "fruity crew" flavors that contains 4 new brands of flavor which they'll still taste like fruits along that they're much better and healthier than regular brands of soda. … Well, for you go ahead an try it, just go to the nearest store, convenience or market ANY STORE! Get it on sale for a 12 pack, BUY 1 GET 1 ! Whats the next step?

Pepsi Presentation

Transcript: Hobbies: going out with friends; playing sports; enjoying drinks Presentation by: Pham Minh Dung Pepsi Great things about Pepsi Pepsi packaged in metal tin with blue color Similar with its counterpart - Coca Cola Why I like this more than Coke? … Its fragrant much stronger Compare to Coke In a meal or a party Not as sweet Suitable for all kinds of food Causes of drawbacks a lot of sugar flavoring materials other man-made ingredients undergo industrial processes Why I reduce drinking it disadvantages Too much energy - bad things All the ingredients mentioned above will give you a lot of energy, which need to be dissolved by intense physical activities or you will be.... overweight caries (dental diseases) heart attacked Conclusion Do not drink as much as you want, just occasionally. Conclusion … Changing to other healthier drinks How about you? "You are, quite literally, what you eat. Every bite, every drinks matter." Thank you for listening and goodbye. What's the next step?

Pepsi Presentation

Transcript: Pepsi Analysis Presented by Group 7 Meet the Team //Insert group or individual photos here Meet the Team //General overview Part 1: The origin and history of Pepsi and its brand logo Part 1 Pepsi Logo Over the Years Pepsi Logo Over the Years Brief History about Pepsi //Insert key highlights about the company's history here Brief History about Pepsi Part 2 //Brief Description Part 2: Explain the past five years of global brand equity data for Pepsi Running the Numbers In 2017, Pepsi was ranked 22nd in the Top 100 Global Brands As of 2017, the brand's value is $20,491m In the past five years, Pepsi has enjoyed an upward trend in terms of brand value Running the Numbers Pepsi Versus Competition

Pepsi Presentation

Transcript: Pepsi released the ad early on Facebook It was a lead up to the halftime show The call to action is very weak The ad uses Pepsi's reputation more then a true call to action. Music and Images Nico Russo, Jessica Long, Alex Kitta, Johnathan Fennick, Jessica Lovell The Finale Social Media & Call to Action Attention-Music works to catch your focus Interest- Diversity helps to represents all the decades equally. Desire- Memories are formed through the parties Pepsi enables Action- Show your love by dancing and buying Pepsi. Multiple Scenes Scene 1- 50's Diner, older clothes Scene 2- 70's thru 90's, Jumpsuits Scene 3- Modern, No organized dancing Pepsi Is always in the background Music from 1962, by the Contours Music from 1989, Madonna Music from 2000's, Pepsi Theme Pepsi Through the Ages AIDA A taste for All Generations Pepsi, is the drink of choice and the party It markets to ALL generations equally The Hooks represent everyone Their music brings back memories Each scene represents the generation They have the reputation that can last another century. Over the last century Pepsi has been the drink of choice It is " Loyal" Makes you feel upbeat, Ready to go, and Excited Something for Everyone Emotional Hook Pepsi a Taste that Lasts a Generation

Pepsi Presentation

Transcript: Core Values Vision and Mission Pepsi's vision is to be the world's premier consumer products company focused on convenient foods and beverages. Their mission is to continually improve all aspects of the world they engage in by creating a better tomorrow. Pepsi's core values center around innovation, inclusivity, and sustainability. The brand is committed to a diverse workplace, fostering a culture of respect, and driving positive community impact through various initiatives. SWOT Analysis Strengths: Strong brand recognition and diverse product portfolio. Weaknesses: Heavy reliance on the North American market. Opportunities: Expansion into healthier product lines and emerging markets. Threats: Competition from healthier beverage options and economic fluctuations affecting consumer spending. Introduction to Pepsi Pepsi is not just a beverage; it represents a rich history and evolving brand philosophy. From its origins to its modern identity, Pepsi has continually adapted to meet consumer preferences while maintaining core values. Market Positioning Pepsi positions itself as a youthful, fun, and dynamic brand, often targeting younger demographics through innovative marketing strategies. The brand employs playful advertising and sponsorships to create a strong emotional connection with consumers, aiming to differentiate from competitors like Coca-Cola. Brand History Competitive Landscape Pepsi was created in 1893 by Caleb Bradham as 'Brad's Drink.' It was rebranded as Pepsi-Cola in 1898. Over the decades, Pepsi has undergone various ownership and rebranding phases, becoming a global leader in the beverage industry. Key Competitors Pepsi operates in a dynamic competitive landscape, with several key players vying for market share in the beverage industry. Understanding the competition is crucial for Pepsi to maintain its strong market presence and adapt to changing consumer preferences. Pepsi's primary competitors include Coca-Cola, Dr Pepper Snapple Group, and Monster Beverage. Each competitor holds significant market share and employs unique branding strategies, making the competition intense and diversified across various segments from soft drinks to energy beverages. Pepsi Presentation Global Reach Cultural Adaptation Strategies Exploring the Brand's Journey and Impact Core Products Pepsi's global reach illustrates its commitment to becoming a significant player in the beverage industry, transcending geographical boundaries. With strategic international market expansion, effective distribution channels, and cultural adaptation, Pepsi has established itself in diverse markets worldwide. Pepsi's marketing initiatives are tailored to reflect cultural nuances, such as local tastes, traditions, and languages. Campaigns like "Pepsi IPL" in India showcase the brand's ability to resonate within specific cultural contexts, enhancing engagement and loyalty. Pepsi's core products include its flagship cola, Diet Pepsi, and Pepsi Zero Sugar. These beverages cater to different consumer preferences, maintaining a robust market presence with a significant share in the soft drink category. Distribution Channels International Market Expansion Pepsi has successfully expanded its operations to over 200 countries, adapting its marketing strategies to align with local preferences. Key markets include China, India, and Brazil, which have shown significant growth in demand for carbonated beverages and non-carbonated drinks. Pepsi employs a multi-channel distribution strategy, utilizing both direct and indirect methods. Their extensive network includes retailers, wholesalers, distributors, and online platforms, ensuring product availability across diverse markets. Product Variants In addition to standard cola options, Pepsi offers various flavored sodas such as Wild Cherry, Vanilla, and Lemonade. These variants enhance consumer choice and appeal, keeping the brand fresh and relevant amid changing taste preferences. Product Line Overview Pepsi's diverse array of products showcases its commitment to catering to varying consumer tastes globally. This section reviews core products, variants, and innovations that reflect Pepsi's adaptability to market demands. Innovations in Offerings Pepsi has consistently introduced innovative products like nitro-infused sodas and health-oriented drinks. These innovations align with consumer trends towards premium experience and wellness, demonstrating Pepsi's proactive approach in the beverage industry. Future Outlook Social Media Presence Celebrity Endorsements The global beverage industry is witnessing evolving trends that impact strategies for brands like Pepsi. Understanding these shifts allows for proactive adjustments in business practices and sustainability efforts. Pepsi effectively uses various social media platforms like Instagram, Twitter, and TikTok to engage younger audiences. Through interactive campaigns, user-generated content, and collaborations with influencers, Pepsi maintains a

Pepsi Presentation

Transcript: Behaviors Lifestyle: Is towards sports or family oriented people. Social Class: middle to upper class Social Trend: Includes health conscious people in Diet Pepsi and Gatorade. Which is better Pepsi or Coke Cola? Pepsi Challenges Pepsi's biggest competitor is Coca Cola. Even though Pepsi has been around for a shorter amount of time. The company is still in competition to this day. With Cola's prices starting so low Pepsi is working hard on maintaining current prices. Demographic Age: Pepsi product target age is anywhere between the ages of 5 and 50. Income: 40,000 a year and up. Family Size: Pepsi has tried to accompany the different family sizes with the different sized products. Gender: Mainly male while still small percentage is targeted towards female. Geographic Target Market While all brands rely on brand loyalty especially Pepsi being they don't have an independent store. Pepsi has an abundance of products, most of there profit comes from the other brands that are still owned buy them. Including the brands... Pure Leaf Lipton Mountain Dew Dr. Pepper Propel Gatorade Starbucks Products Question: Pepsi delivers products directly to retail stores, making it more suitable for products that are restocked often. Psycho graphic Pepsi Products are sold all across the world but more specifically found at convenience stores and shopping center. Distribution

Pepsi Presentation

Transcript: 271,000 people working for Pepsico #481 best employers in America #58 inovatvative company #71 Canda's best employers The original purpose of Pepsi was to help with stomach aches Pepsi has changed its logo 11 times First to introduce 2 liter bottles of soda Pepsi's logo through out the years Progress After the lanch of "Brad's Drink" Pepsi Revenue It was a over night sensation In 1898 he changed the name to Pepsi 1902 Pepsi-Cola Company was formed due to the rising popularity and demand Contuned to grow and Pepsi-cola became trademarked Aggressive competion Coca Cola is the main competion Unhealthy life-style trends By the use of sugar, salt or fat content Environmentalism threatens the company in how consumers negatively respond to product waste and lifecycle issues Fun Facts Contunied Where and How it was made Swot (Threats) Michael Jackson, Pink, Beyonce, Britney Spears, Enrique Iglesias, David Beckham have endorsed the brand 8 teaspoons of sugar is the amount of it contained in each can of the beverage brand. Fun Facts Work Cited Pepsi's Slogans Continued of Where the company stands Swot (Weaknesses)- Continued Global alliances with complementary businesses Alliances with complementary business to increase its market presence Market penetration in developing countries They have opportunities to widen their variety and sell word-wide In 2015 Pepsi made a revenue of just over 63 billion dollars Profit they take in around 6.5 billion dollars #48 in market value #87 in profit Low penetration outside the Americas Limited business portfolio Weak marketing to health-conscious consumers Doesn't market healthy lifestyles Contniuned- The company hit hard Attempted multiple substitutes for sugar but didn't work Pepsi purchased large quanity of sugar leading to be bankrupt 1923 sold to Craven Holding Corporation for $30,000 Growth Chart of the Company Pepsi http://www.explorefacts.net/fun-facts/fun-facts-pepsi/http://www.explorefacts.net/fun-facts/fun-facts-pepsi/ http://panmore.com/pepsico-swot-analysis-recommendations http://www.pepsistore.com/history.asp http://www.gmdist.com/2012/12/11/pepsi-slogans-and-logos-throughout-the-years/ Swot (Weaknesses) The franchise fell during WW1 Due to the high price and severe rationing of sugar They weren't able to meet the demands at a high price Swot (Opportunities) About the Founder Currently second biggest firm in the global food and beverage market The company is continuing to grow over the years Where the company stands today Caleb Davis Bradham was the founder Born in Chinquapin, North Carolina, on May 27, 1867 Attended Maryland University of Medicine wanting to be a doctor Had to return home due to a family crises and opened up a drug store which was home to the first Pepsi Employes of Pepsi Bradham's Drug Store is where the special drink was made It was first called "Brad's Drink" Drink was a mix of sugar, water, caramel, lemon oil, nutmeg, and other natural additives Strong brand image Extensive global production network Broad product mix represents Pepsi Co’s increasing ability to reach various markets Extensive global distribution network Hasn't maximized potential outside of the US Primarily in the food and beverage industry and doesn't have very large variety Which limits them since they don't carry other products Swot (Strengths) Company hit hard 2012: “Live For Now” 2012: “Change The Game” 2012: “The Best Drink Created Worldwide”

Pepsi presentation

Transcript: Strategy Strategic Intent Strategic Management Strategic Formulation Strategy Implementation And One More Thing... Thank You For Listening :) Any Questions? Photo based on: 'horizon' by pierreyves @ flickr Strategic Goals Is the process at formulating and implementing strategies Focuses and applies organizational energies on a underlying and compelling goal Is the process of putting strategies into action What strategic goals have been set for the international markets? To improve the company (expansion) Improve sales Organization of company Fluency of company Help prevent future downfalls Build more customer satisfaction Save money To earn a bigger income Indra Nooyi, Pepsi’s new CEO has focused most of her attention on strategies that can be used to target the international market. Spent over $1.3 billion in 2007 on acquisition like “Naked Juice; a California marker of soy drinks and organic juice. She implying PEPSI moving towards a healthier organization Presented a new motto “Performance with Purpose” She’s been trying to balance the profit motive with making healthier snacks, striving for a net zero impact on the environment, and taking care of the workforce Using PEPSI has a productive player in addressing some of the big issues facing the world; Obesity, Haiti earth quakes In conclusion, PepsiCo is known for its bold strategic moves and steady, realizable growth. The company’s stock has more than doubled since 2003 and in 2008 it hovered around $70 a share, up about more than 10% since Nooyi took over. 2007 revenue went up 17%, to 12.3 billion, and operating profits rose 9%, to $1.7 billion Is the process of creating strategies Why do Companies use strategic goals for the international market? Is a comprehensive plan guiding resources allocation to achieve long term organization goals

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