Mcdonalds presentation
Transcript: This product will be and extension of the healthy choice range. With a small variety of medium-high quality ingredients, the customers are able to choose their meal according to personal preference without the store throwing away a lot of unsued foods. Environmentally friendly packaging can be recognized with the 3 arrow triangle. This enables the community to purchase the products and know that their waste is not going to harm the environment Obesity worldwide is a severe issue, the aim of this new company movement is to make a turning point in this issue Market environment and competitors Physical evidence NO MORE! With the similar choices of food throughout our competitors we have identified that the market has changed and customers have become more health conscious. in order to appeal to our consumer's wants of healthier food menu, we at mcdonalds have come up and implemented a variety of changes to our menu, service and objectives to overcome our consumers wants and to overcome our competitors. We at Mcdonalds aim to be the main leaders and innovators in the market. With this determination, we have made the mcdonalds franchise a greener place, to coincide and help promote our healthy food choices. In order to differentiate from our competitors and to look greener we at Mcdonalds have implemented protocols such as biodegradable items. To help promote the new healthy food choice menus, we have integrated biodegradable materials into every pary of our franchise. This includes biodegradable paper bags, cups, french fries holder, straws and many many more. We hope this leap into a greener way to operate allows us to promote and appeal consumers to our healthy food choices and to out stage and lead our competitors and market. Based by these statistics our main target areas will be any place with an obesity percent above 15%, this is because the target market is bigger in these areas. Obviously the unites states will be our first primary location Company background Product We at mcdonalds know we are in a very competitive market Process Improving social interaction between trained staff and customers will improve the restaurants social status with their potential consumers, showing that it is a friendly environment for all demongraphics. This will create a relationship between company and customer, keeping them in Mcdonalds and not another store People Mcdonalds is an internationally recognised fast foodfranchise icon with over 31,000 stores worldwide, servingmore than 58 million people daily. Over the pastdecade the idea of a healthier lifestyle has driven people to seek healthier fast food alternatives. In response to this market segmentation we have come up with the conept of allowing the customers to see their food being made, allowing them to clearly see their food cooked and assembled, on site behind a glass barrier, straying away from the unhealthy and poorly cooked burgers our company has been stereotyped. By doing this customers are able to add and remove ingredients freely, showing that we are all about customer satisfaction and are able to provide consumers with fresh healthy meals The implimentation of the healthy choices menu and salad bars have given us a major competitive advantage over our competitors as we still serve and provide the same Mcdonalds that everyone loves but they now have the choice to consume our health tick approved food from our healthy choice menu. the 7 P's We at Mcdonalds aim to prevail over our competitors by advertising and informing that our health choices menu has the health tick approval. Mcdonalds is the first big food chain to be granted the widely recognized tick symbol by the government health organization, this is used to gain a competitive edge in advterising advatanges over our competitors. Target market The target market we are reaching is generally all consumers of fast food, and all obese and overweight people. To specify our target we are more aiming towards the health conscious and all current customers of Mcdonalds fast food. Price Market environment and company background information Company background This will be incorporated slowly throughout all stores, starting in the slightly busier restaurants in areas such as sydney CBG. By starting in a busier store there are more people that are able to notice and consider this new option A viral marketing campaign would be most affective, as a large portion of the community involve themselves in activities linked to a social connecting network. For example: Facebook, myspace and youtube. Clever posters and billboards will alert people in the busy city as they attract and influence the customer Services are mostly intagible, although a way of measuring customer satisfaction would be through the completion of a survey. By completing a survey the customer could potentially get a free toy or food item/coupon Placement the 7 P's We at McDonalds have introduced a policy to allow consumers to see their food be made.
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