Marriott
Transcript: Strong international presence and global expansion Market Strategy “Hotels Turn A New Leaf As Buildings Rises” /October 16, 2014 “Why Marriott is slowly expanding in international markets”/October 15, 2014 “Must-know: Marriott’s revenue and net income”/ October 15, 2014 “Courtyard by Marriott Puts Some Play Into Your Stay”/October 6,2014 “On the Road: Marriott Rewards Named "Best in Business" in Travel + Leisure and Fortune Survey” /September 30 ,2014 “Autograph Collection To Add Stunning New Locations In Switzerland & Spain/ September 9,2014 “How Will Marriott International (MAR) Stock Be Affected By The Company's Expansion News?” / September 8, 2014 18 Different Brands Marriott Hotels & Resorts JW Marriott Hotels & Resorts Renaissance Hotels & Resorts EDITION Hotels Autograph Collection Courtyard AC Hotels by Marriott Residence Inn Fairfield Inn Marriott Conference Centers TownePlace Suites SpringHill Suites Marriott Vacation Club International The Ritz-Carlton Marriott Executive Stay Marriott Executive Apartments Moxy Hotels Protea Hotels Ratio Quality of Service Marriott vs Starwood Positioning Opportunities Global expansion Sustainability Financial News By the end of this year Marriott will have doubled its distribution in Africa to 23,000 rooms Symbol: MAR Stock Exchange NYSE Current Trading Price: $67. 02 How it Started! 1927-1956 It began with an A&W root beer stand in Washington D C. 1957-1985 Marriott shifts into the hotel business in 1957 1986-2011 Marriott International broke new ground in its quest to become the #1 hospitality company in the world. Swot Analysis Strong E-Commerce presence and innovating Marketing technology. Marketing Scope of Operations Future Outlook Starwood- 1,200 in 100 countries Hilton- Ten brands, 4,100 hotels, Hyatt- consisted of 549 properties. Marriott-3,900 hotels in 72 countries Timeshares and Vacation Rentals Mid scale and Luxury hotels Extended Stay Hotels Luxury Home Bedding 3,900 Hotels in 72 countries 85 years of service 325,000 Employees world wide 18 different brands Strong focus on quality guest services and guest empowerment Global Outreach Strengths Consistent Management throughout all properties even franchised Revenue Management Marsha Guest Satisfaction Survey 18 brands Expanding global pipeline Award winning guest loyalty program 13 billion in annual revenue 2013 Partnerships with OTA sites like Expedia Social media presences on networks like Instagram and LinkedIn Marriott Threats Terrorism Funding Political Parties Competition Against themselves Product: Marriott has developed a vast line of hotel brands and has expanded beyond traditional lodging and has reached global recognition for its production of not only quality service, hotels, resorts and timeshares but home goods as well. Price: Pricing is relatively consistent and based on company brands which target specific consumers. Having a diversified portfolio allows Marriott to reach a wide variety of consumers from many economic backgrounds. Place: Established in 1927 as a root beer stand in Washington D.C Marriott has exceeded well beyond initial expectations and is now a globally recognized company with more then 4,000 hotels in more then 60 countries. Promotion: Strong marketing efforts and E-commerce Marriott Weaknesses Demand for LEED certified buildings Long work hours Employee empowerment Products & Services Stock Analysis Marriott anounced that by the end of 2017 they are planning to add 1,300 hotels world wide.
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