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Marketing Strategy Presentation

Transcript: Apple Marketing Strategy Presentation Implementing new and improved stratagies to boost sales and marketing quality. Measuring Success Product & Message The first measure is sales The other measure would be reviews and comparison to similar products. An appropiate time to measure is six months after the product releases. Our Product is going to be the health tracking ring (cheaper apple watch). We want to allow health tracking to more people who maybe can't afford an apple watch or fitbit. Market Segmentation We will use factors to segment based on income and geographical area. We will choose the market of 1st world countries with higher income families. Distribution & Price Distribution shouldn't be a problem, considering that the ring is so small. Price matching with our target market would be around $50. Goals, Objectives, & Timeline To Create a Vision of helping customers while also promoting the brand in the process. Timeline is one year.

Strategy Template

Transcript: STRENGTHS Combination of catalog protective products and custom molding capabilities is a differentiator Qualified vendor at most medical device manufacturers Brand recognition in the Design Engineering community Quality system that understands needs of medical customers Library of standard materials with supporting certifications increases customer’s confidence and expedites approval WEAKNESSES Lack of clear direction on types of opportunities to pursue Sales team’ technical sales capabilities Industrial manufacturing company trying to add Medical Capabilities (e.g. automation, cleanliness) organically, competing against specialized, existing Medical Molders Significant gaps in non-protective/functional catalog product offering Lack of Strategic sourcing to support Long quote turnaround on custom opportunities THREATS Updated costing on cannulas shows this is not profitable and we will likely lose all of this revenue ~$500K in addition to $550K already lost Long sales cycle and frequency of product development stalls/cancellations Decline in number of new product introductions due to FDA (recalls and slower 510k/PMA) Low cost off shore sources for functional products Directives to move away from vinyl OPPORTUNITIES Promote Extrusion capabilities to support orthopedic and other packaging Traditional and Specialized materials Focus on Custom, Manufactured Silicone Poor market perception of Qosina due to pricing Show how things would improve Pro Conclusion Con SWOT EXAMPLE Describe the next steps Describe the desired state Get your audience excited Idea 2 Pro Pro Con Con Refer back to the pros and cons Idea 1 How problems can be resolved Pro Describe the idea you think is best Strategy Recommendation What if we do nothing? Medical Segment Dashboard Based on Jim Harvey's speech structures Explain how it will help Con

Marketing Strategy Presentation

Transcript: Hai Di Lao Bigger place, expand the restaurant, don't have to line up for long (Product?) Create more choices, chairs, tables (part of expansion). This is product too. Pricing - 10% for customers who lined up for more than 1 hour. Big advertising banner outside shopping malls (Promotion) Leaflets to give people (Promotion) myBurgerlab (The gaiz) KFC New product - Chocolate chicken wing Promotion - IG FB YouTube Google McDonald's (The gurlz) Ramly Burger Marketing Strategy Presentation CNY special burger - product! myFortune (Fortune cookie burger) (Toto number burger) Open new outlets - where? Tourist area. Place. Open up an actual shop (Place? Product?) New burger - Frog meat (Product!) Celebrity promotion (eg. Jay Chou and Liang Sandwich) Promotional booths in at event fairs (PC fair, MATTA fair, etc) Organize big marketing blitz to launch new products (Product + Promo) Influencers to promote McDonald's (lower cost than traditional media)

Marketing Presentation - Template

Transcript: 1. Business Strategy - Formulation, Implementation, Management 2. Corporate Branding - Company Identity, Logos, Corporate House Style, Collateral, Trademark and Patent Registration 3. Market Research – Online Research, Data Collection and Field Work Services 4. Advertising – Online, Offshore (T.V.C’s, Newspapers, Billboards, Viral) 5. Marketing - Digital, Offshore 6. Concept Merchandising - In-house Merchandise, Corporate Gifting 7. IT Solutions - Web Development, SEO, SEM, Viral Videos 8. Maintenance and Support Services 9. Event Planning and Execution for promotion of th brand. 10. Participation in various property and lifestyle expo relevant to Isprava The Team Manager Web Designer Web Developer Copywriter Illustrator Market Analyst Digital Marketing Specialist Understanding of requirement 313s is an IT & Infrastructure corporation dedicated to provide green technology solutions to small/medium sized businesses and giant corporations. We provide you with affordable pricing solutions for your Information Technology needs. Be it Web Development, Software Development or Branding, Marketing and Campaigning your company. Our Services are delivered in a professionally backed by the best work force and experts to devise a solution to your problems. Every aspect of your problem is analyzed and necessary market research is conducted. Consultancy to your company is offered which in turn becomes a medium for both your company and us to understand one in a professional manner along with needs and possible solutions. Application Generating interest among the investors We are an IT and Infrastructure corporation dedicated to give green technology and Branding solutions to all sizes of businesses and corporations. Branding Marketing and Campaigning Online and offshore Advertising Reach out to high rollers and heavy spenders Create awareness among masses Creating Brand Strategy Creating Marketing Plans Copy writing of all content for Isprava Planning and managing yearly and promotional event Creating a media plan for using the right platforms to advertise Proposed Solution Digital Marketing On Social Media Platfoms Blogging and updating groups and pages Video AD's for internet, TV, Cinema Theaters, Malls Audio commercials for radio and trains Creating a brand hype by planning grand events with celebrity performance and appearance. About Three 13 Solutions Generating awareness and curiosity among masses with digital marketing and social media Boosting sales and inquiries for the villa and rate of conversion Our Understanding of Isprava as a brand Isparva is a notable real estate firm Builders of Luxury villas Focused on Design and construction Aim to create the most sophisticated properties Currently focused on Goa Develop an interest and awareness about Isprava and their work Showcasing the beautiful architecture and interior of Isprava Targeting high roller and heavy Spenders Achieving Sales targets

Marketing strategy presentation

Transcript: Marketing strategy presentation Team 2 SM Elder Main Idea Idea CURRENT FINANCES CURRENT FINANCES WHY ARE WE THE BEST? WHY ARE WE THE BEST? Click to edit text Click to edit text Click to edit text GOAL Posts KPI KPI + 13,5 M 18,5 % Click to edit text Click to edit text TARGET MARKET Click to edit text Click to edit text Click to edit text Click to edit text Click to edit text TARGET MARKET STRATEGY #4 #3 #2 #1 Designs TIMELINE Click to edit text Click to edit text Click to edit text Click to edit text FOCUS TOPICS FOCUS TOPICS #1 Click to edit text Click to edit text Click to edit text #2 #3 FINANCIAL PROJECTION FINANCIAL PROJECTION

Marketing Strategy Presentation

Transcript: Marketing Strategy Presentation Marketing Strategy Marketing strategy is the goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that contribute to the goals of the company and its marketing objectives. Planned Monthly Touch Points Pay Per Click CRM Database Review Why me? Lead Generation Relationships and Networking On Demand Campaigns Social Media Website

Marketing Strategy Presentation

Transcript: Performance Goal Setting Forecasting Position Strategy Culture Product Planning Decision Breath Length Depth Ex. Sports, Family, Truck, Utility Individual Item Decision Delete Item Reposition Item Improve performance Introduce new product in existing line Introduce product to establish new line Ex. Awesomer (3U) New Product Development Decision Ex. Azool (5U) The influence of short term wins Market Mix Customers Relatively big team Meetings (time and place) Agreement Participation Stress management Short Term Wins Motivation Lack of progress Different focus Different backgrounds Competition Who is growing Actual or potential Products Market Shares Strengths and weaknesses of competitors (Channel of Distribution) Eight Assessments Product Information Product Customization Product Quality Assurance Lot Size (e.g., the ability to buy in small quantities) Product Assortment (refers to breadth, length, and width of product lines) Availability After-Sale Service Logistics Channel Design Channel Breadth Stock Price Company Customers Segmentation Collaborators Climate Core competencies Able to produce cars at a cheaper price. Offer safe economy and family cars Competitive Advantages Able to generate and sale a high volume of vehicle. COGS is low Any required adjustment Need to improve technological capabilities. Need more development Centers Helps Fine tune vision and strategies Build momentum Improves Performance Sacrifices are worth it Political and regulatory environment Economic Environment Social/cultural environment Technological analysis 4 P’s: Product Place (Channels of Distribution) Promotion (Communications Strategy) Pricing Market Value y = sales X1 = size X2 = HP Price P1 0 P2 0.10 P3 -4.50 P4 -.04 P5 -2.80 Causal/ economical Judgement method Artificial intelligence Other tools Place Group Norms Didn’t setup development center Didn’t get correct vehicle upgraded at correct size Allows competition to gain a leg up ROA drops 18.6% to 9.3% in P3 over capacity 113% Sales jump from P8 through P10 new vehicles in correct segment P6 -14.60 P7 -.11 P8 -.10 P9 -.05 P10 -.02 How Group size can affect performance? Conjoint analysis Concept test Environmental scanning Time Series Analysis Qualitative vs Quantitative Naive approach Forecasting Tools Group Performance Factors How cohesiveness can affect performance? Where we went wrong What Happened? Company Amazing Cars Brian Smith Ryan Rosenhahn Monica Ruiz Pawinee Mullins Boulos Frangieh Company Product Situational Analysis (5 C’s) Promotion Market Size and Growth Market segments Benefits that consumer is seeking Motivation behind purchase; Value drivers, benefits VS. Cost Season factors Trends-how consumer needs and preferences change over time. Period 3 b= regression coefficient Weaknesses… Group Cohesiveness Competition vs. cohesiveness Success vs. cohesiveness Ambiguity Wrong numbers 6M’s Market Mission Media Money How much money? Measurement How will impact be assessed after? Group Composition Incorrect information Just getting SA/LA’s done for the sake of it Treated as a class project, not a business Climate Group Size Skim v. Penetration Customers with high value v. Generate sales quickly Ex. 3S v. 1E Price Customization Different prices for different customers Ex. Segments Price Leadership Competitors react to price changes Ex. Alfa (2F)

Free Presentation Template

Transcript: Asset Library Photos 04 Colors 01 Shapes 02 Free Presentation Template Assets 05 Textures 02 02 01 02 01 A Comprehensive Guide to Utilizing Free Resources Industry-Specific Templates Importance of Presentation Templates Community-Sharing Platforms Aesthetic and Functional Quality Incorporating Visual Elements Types of Free Presentation Templates Ensuring Consistency in Your Presentation Industry-specific templates are customized to meet the distinct needs of various sectors such as healthcare, finance, and technology. They feature relevant icons and terminology, making communications concise and industry-appropriate for professionals. Presentation templates serve as a foundation for consistency and professionalism in visual communication. They provide structure, helping to convey information clearly and effectively, thereby improving audience retention. Platforms such as SlideShare and Google Slides facilitate the sharing of presentation templates by users around the globe. These community-driven sites provide a wealth of resources, showcasing both traditional and innovative designs, suitable for various audiences. Evaluate templates for both visual appeal and functional features. Aesthetics should align with the theme while functionality includes ease of customization, slide transitions, and compatibility with presentation software. Free presentation templates come in various categories tailored to specific audiences and purposes. Each type serves unique needs, enhancing the effectiveness of communication and presentation delivery. Visual elements such as images, charts, and graphs can enhance information retention. Use visuals to complement your message and break the monotony of text-heavy slides, making the content engaging. Consistency enhances professionalism and aids audience understanding. Use uniform fonts, colors, and design elements throughout the presentation to maintain a cohesive look and feel. Educational Resources Open Source Template Repositories Overview of Free vs. Paid Templates Creative Templates Usability and Compatibility Testing Audience Engagement Customizable Templates Business Templates Educational institutions often provide free templates tailored for academic presentations. Websites like PowerPoint School and educational portals feature templates designed to meet academic standards, making it easier for students and educators to convey information effectively. Open source repositories like GitHub feature collaborative projects where users can access a multitude of presentation templates. Many of these templates are customizable, enabling users to adapt them to their specific requirements and styles. Free templates often provide basic designs and functionalities suitable for general use, while paid templates usually offer advanced features, customizations, and superior aesthetics. Understanding these differences helps users make informed choices based on their needs. Test various templates to ensure they work seamlessly with your software. Check factors such as loading times, transition smoothness, and graphic quality to ensure a polished presentation experience. A template should resonate with the audience's interests and preferences. Select engaging visuals and layouts that appeal to the demographic, promoting interaction and maintaining attention throughout the presentation. Customization Best Practices Creative templates offer flexibility and artistic design suitable for a variety of creative fields. These templates use vibrant colors, unique layouts, and imaginative visuals that appeal to artists, designers, and marketers looking to showcase their work effectively. Customizable templates allow end-users to adapt elements such as colors, fonts, and layouts to suit their specific needs. This versatility ensures that presentations align with personal or organizational branding, increasing audience engagement. Business presentation templates are designed to convey corporate information effectively. They usually incorporate a professional layout, graphs, and charts to present data clearly, making them ideal for shareholder meetings, pitches, and reports. Customize templates to fit your branding and audience needs. Ensure that the color palette, fonts, and images reflect your message while remaining visually appealing to engage your audience effectively. Aligning with Goals Benefits of Using Free Templates Websites Offering Free Templates Introduction to Free Presentation Templates Free presentation templates reduce costs, making them accessible for students, startups, and non-profits. They provide a variety of options without financial commitment, allowing users to focus on content rather than design. Identify the primary objective of your presentation, whether to inform, persuade, or entertain. Choose a template that complements this goal, ensuring that the design aids in conveying your main message effectively. Numerous websites curate free presentation templates, catering to

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