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MARKET STRATEGY

Transcript: YOUR SUBTITLE HERE BUSINESS PLAN Place your logo here Organized / Unorganized at 7000 cr. Competition has 10% Share Online 10% Share Balance 80% is the Opportunity Market Size Controlling Real Estate/Developers Suppliers/Brands Marketing Consumers COMPETITION TODAY Strong Brand Name Perfect Business Model Back Ready Our Strengths Who We Are? TEAM Multi Brands/Formats Franchisee Back End Ready to fuel Growth CUSTOMERS CUSTOMERS MARKET ANALYSIS COMPETITIVE ANALYSIS COMPETITIVE ANALYSIS Competitor A Name Strengths Weaknesses Competitor B Name Strengths Weaknesses Competitor C Name Strengths Weaknesses Put your logo here PRODUCT PLAN FEATURES FEATURES MARKETING MARKETING Click to edit text FINANCIAL FUNDING REQUEST FUNDING REQUEST We will need $10,000,000 5 years Over PROJECTION PROJECTION Click to edit text

Strategy Template

Transcript: STRENGTHS Combination of catalog protective products and custom molding capabilities is a differentiator Qualified vendor at most medical device manufacturers Brand recognition in the Design Engineering community Quality system that understands needs of medical customers Library of standard materials with supporting certifications increases customer’s confidence and expedites approval WEAKNESSES Lack of clear direction on types of opportunities to pursue Sales team’ technical sales capabilities Industrial manufacturing company trying to add Medical Capabilities (e.g. automation, cleanliness) organically, competing against specialized, existing Medical Molders Significant gaps in non-protective/functional catalog product offering Lack of Strategic sourcing to support Long quote turnaround on custom opportunities THREATS Updated costing on cannulas shows this is not profitable and we will likely lose all of this revenue ~$500K in addition to $550K already lost Long sales cycle and frequency of product development stalls/cancellations Decline in number of new product introductions due to FDA (recalls and slower 510k/PMA) Low cost off shore sources for functional products Directives to move away from vinyl OPPORTUNITIES Promote Extrusion capabilities to support orthopedic and other packaging Traditional and Specialized materials Focus on Custom, Manufactured Silicone Poor market perception of Qosina due to pricing Show how things would improve Pro Conclusion Con SWOT EXAMPLE Describe the next steps Describe the desired state Get your audience excited Idea 2 Pro Pro Con Con Refer back to the pros and cons Idea 1 How problems can be resolved Pro Describe the idea you think is best Strategy Recommendation What if we do nothing? Medical Segment Dashboard Based on Jim Harvey's speech structures Explain how it will help Con

Market Strategy

Transcript: Revenue Streams • Direct sales of products via e-commerce and physical stores • Subscription model for exclusive member benefits and discounts • Additional revenue from partnerships and collaborations with other brands Cost Structure • Fixed costs including rent, salaries, and utilities • Variable costs related to production and logistics • Strategic investments in technology and marketing for growth optimization Market Analysis Understanding the market is essential for the success of Markette. This section provides insights into the industry landscape, identifies the target audience, and examines the competitive environment. Value Proposition • Unique offerings tailored to the needs of our target market • Commitment to quality and sustainability that differentiates Markette from competitors • Focus on customer experience, ensuring high satisfaction and loyalty Industry Overview Business Model Competitive Landscape Major competitors include established e-commerce platforms and local retailers transitioning to online models. Key differentiation factors include product range, customer service, and pricing strategies. The market is experiencing significant growth, with an expected CAGR of 8% over the next five years. Key trends include an increase in online shopping and a rise in demand for eco-friendly products. The business model outlines how Markette delivers value to customers while generating revenue. It defines our competitive advantages and financial sustainability in the market. Target Audience Markette primarily targets millennials and Gen Z consumers, known for their digital engagement. A focus on eco-conscious individuals aged 18-35 who prioritize sustainability in purchasing decisions. Digital Marketing Channels Sales Approach Utilize social media platforms (Instagram, Facebook, Twitter) for engaging with the target audience. Implement SEO strategies to increase organic search visibility and website traffic. Develop a multi-tiered sales strategy including both online and offline channels to reach diverse customer segments. Implement a customer relationship management (CRM) system to effectively track sales interactions and customer preferences. Branding Strategy Establish a clear and compelling brand identity that resonates with the target audience. Develop a consistent messaging framework across all platforms to build brand recognition. Effective Marketing Strategies for Markette Creating a strong marketing strategy is essential for positioning Markette in the marketplace and driving growth. By focusing on branding, leveraging digital channels, and implementing a well-structured sales approach, Markette aims to establish a formidable presence. Markette Business Plan Break-even Analysis Break-even point estimated at 18 months post-launch, requiring monthly sales of $83,000. Fixed costs including rent, salaries, and marketing need to be sustained until break-even is achieved. Analysis helps in setting sales targets and understanding profitability timeline. Revenue Forecast Projected revenue for year 1 is estimated at $1 million with a growth rate of 15% annually. Major revenue streams include direct sales, subscription services, and partnership agreements. Additional income expected from upselling and cross-selling opportunities. Financial Projections Understanding the financial projections helps in anticipating funding needs, revenue potential, and the timeline for reaching profitability. Precise forecasting lays the groundwork for strategic planning and financial decision-making. Funding Requirements Strategic Approaches for Market Entry and Growth Initial capital investment needed for setup is estimated at $500,000. Funds allocated for technology development, operational costs, and marketing initiatives. Anticipate seeking 40% equity funding and 60% debt financing for balance. Adding final touches... Hang on... Expand on the bold statement above. Provide statistics, go into detail, or more — whatever works best for your presentation. Give an overview of this subject here. You can use bullet points to keep it easy to read. Design at work... Almost there... Fine-tuning... Keep your words short and punchy so your audience stays focused. You can add imagery and frames to keep their attention where you want it. Remember to break up your words so your audience can follow. Use this space for details that you haven’t talked about yet. Relate what you’re saying to the nearby image so your audience has a visual, too. Keep your words short and punchy so your audience stays focused. You can add imagery and frames to keep their attention where you want it. Remember to break up your words so your audience can follow. Adding final touches... Keep it quick You have space for details later Use visuals to help Getting it ready... Thinking cap on... Expand on the bold statement above. Provide statistics, go into detail, or more — whatever works best for your presentation. Use this for a powerful quote or statistic

Market Strategy

Transcript: Product/Service Attribute Steps 1. Understanding marketing S and W 2. Develop Marketing Strategy 3. Build Marketing Plan 4. Implementing the Plan 5. Monitoring the success of the plan The Step Process Features List of Our App -What features will our product/service have? PRICING -how will you manage additional customer needs? We Are Done! Name, Slogan, Design of Our App -how are we going to reach our target? -with what message? Slogan, for art and design team -what price will we charge the target? -Targeting -Positioning -Product/Service Attributes -Marketing Communications -Pricing -Distribution -Customer Service Targeting -what channels will you use to sell the product/service? Initial Ways of Marketing App Customer Service Marketing Strategy Marketing Communications Positioning Marketing Funnel Ingredients for a Marketing Strategy -Differentiate Distribution To whom will we market our products and services to? Android Application

Market Strategy

Transcript: Facebook Facebook remains one of the leading social media platforms globally, with over 2.9 billion monthly active users. In META regions, it maintains a significant market share among various age demographics, serving as a primary channel for businesses to engage with their audience. Instagram Instagram has seen explosive growth with over 1.4 billion monthly active users, particularly among younger audiences. Its features like Stories and Reels cater to interactive content sharing, enhancing brand visibility and user engagement. TikTok Social Media Platforms Overview TikTok has rapidly become a dominant player in the social media landscape with over 1 billion monthly users globally. Its unique algorithm fosters viral trends and challenges, particularly appealing to Gen Z and millennials in META regions. This section highlights the key social media platforms prevalent in META regions, examining their distinctive market positions and user demographics. Understanding these platforms is crucial for crafting targeted marketing strategies in the competitive landscape. Snapchat Snapchat boasts around 600 million monthly active users, emphasizing ephemeral content and direct messaging. Its AR features and Discover platform attract a young audience, making it an effective tool for brands aiming to connect with millennials. Key Trends in Social Media Usage Social media usage in the META regions is influenced by factors such as mobile connectivity and cultural engagement. Trends indicate a rise in video content consumption, increased platform diversification, and a growing preference for localized content among users. Importance in Social Media Market The META regions represent one of the fastest-growing segments in the global social media landscape. With a diverse population and increasing internet penetration, these markets offer substantial opportunities for social media platforms to expand their user bases and engagement levels. Snapchat Market Share Snapchat captures about 10% of the market share in Country B. Its unique ephemeral content feature appeals to younger users, although it faces intense competition from Instagram and TikTok. Market Strategy Overview of META Regions TikTok Market Share The META regions encompass a diverse landscape of countries contributing to the global social media market. This section delves into the definitions, relevance, and emerging trends of these areas within the digital communication realm. TikTok has rapidly gained traction with a market share of 15% in Country B. Its short-form video content resonates with younger audiences, reshaping social media consumption patterns. Market Shares in Country B In Country B, the social media landscape varies significantly across platforms. Analyzing the market shares reveals where users are most engaged and highlights platform competition. Instagram Market Share Definition of META Regions Facebook Market Share Instagram commands about 30% of the social media market share in Country B. Its visual-centric platform appeals heavily to younger demographics, making it a strong competitor in the influencer marketing space. Facebook holds a market share of approximately 45% among social media users in Country B. The platform remains popular due to its extensive networking features and advertising capabilities, catering to diverse demographics. META (Middle East, Turkey, and Africa) regions are a collection of countries interconnected through culture and economy. These regions are pivotal in shaping global digital communication trends due to their unique demographic and technological landscapes. Social Media Market Shares in META Regions Future Trends in Social Media Usage Forecasts indicate a growing trend towards short-form video content across all platforms, particularly TikTok and Instagram Reels. Users are increasingly valuing authenticity, which may influence content strategies and advertising methods. TikTok Market Share Snapchat Market Share TikTok's market share in Country A stands at around 15%, rapidly growing due to its unique short-form video content. This platform attracts a predominantly younger audience, aged 18-24, fostering creativity and viral trends. Snapchat holds a market share of roughly 10% in Country A. Its ephemeral content and innovative filters appeal mainly to users aged 18-29, maintaining engagement through interactive and fun communication features. Key Differences by Country Market Shares in Country A Countries within the META region showcase significant disparities in social media preferences. For instance, Facebook leads in country A, while TikTok captures a larger share in country B, reflecting cultural differences in media consumption. Comparative Analysis and Insights This section examines the social media market shares of major platforms in Country A, providing a detailed analysis of user engagement and preferences across Facebook, Instagram, TikTok, and Snapchat. Facebook Market Share Instagram Market Share In

Market Strategy

Transcript: Description of Target Segment Hannah Solar provides solar equipment and installation services We will focus on providing solar panels for electric vehicle owners in Georgia and the southeast U.S. We will maintain a social media presence and spend an allocated $1.5 million on promotions annually Our promotions will consist of internet, billboard, and print advertisements Our customer service experts are available during business hours to help our customers Instructional videos and FAQs are located on our company website First, is a toll-free number open during normal business hours 9-5 Monday thru Friday and 9-3 on Saturday. Customer service representatives report to an office manager that oversees and answers any questions that arise from the support team and, also, dispatches the licensed and NABCEP certified technicians. Then, we have three internet-based options. The first of the three is a FAQs section on the homepage of our website, Second, would be instructional videos. These videos would show basic solar panel care and troubleshooting techniques. Lastly, is an online forum that is linked to solarpaneltalk.com Overview Hannah Solar is a full-service, certified, solar integrator company headquartered in Atlanta, Georgia Niche market, high growth rate, skilled workforce, high profitability Rated among top solar firms in 2015 Provides service, installation, maintenance, and management to clients with solar energy products, electric vehicle infrastructure, generators, and LED lighting Market analysis expands in four areas: company, competition, customers, and conditions Our individual market we target for our market strategy: electric vehicle owners Middle Class Homeowners According to Hannah Solar’s website, the number one reason a consumer should choose solar panels is because of the low-cost price point. Specifically, because solar allows you to hedge against rising utility rates. Electric Vehichle Owners These people are environmentally sustainable/conscious consumers. Georgia has over 12,000 electric vehicles Hannah Solar is a solution to help the transition into solar electric vehicles Market Strategy Ensure Atlanta Electrical Vehicle owners with a pollution free power source. Hannah Solar's "Solar Tree" provides the energy to power their EV charging stations through out Georgia. Solar tree will produce over 120,000 kilowatt hours of clean energy over its lifetime and eliminate pollution equivalent to burning 9,000 gallons of gasoline. Charging Stations can be installed in less than a day, and can be installed anywhere you want. Licensed and NABCEP certefied-Worry free power Print ads will allow us to market directly to our target market, which is EV driving, middle class homeowners. By using print ads, we will be able to purchase full page spreads in magazines such as Green Living, which will spark the interest of consumers as they flip through the pages. Billboards will allow consumers from all demographics in the region to learn about Hannah Solar. We chose this advertising method due to the amount of physical reach associated with billboards. Hannah Solar (market average) prices range from $200 up to $12,000 dollars depending on the size and output of the solar panels and EV stations. Promotional Budget Ranges from $100,000-110,000 This includes Facebook, Instagram, and twitter promotion As well as a budget for local Billboards, website up keep, and print advertisements Break-even analysist To maximize goal of 2.1 million in revenue we need to target group of 55 customers at minimum to reach our goal Social media platforms such as Facebook, Instagram, and Twitter will allow consumers access to a more personal side of Hannah Solar, as well as updates on current events and products. We chose this advertising method because of the heavy use of social media in today's society. Market Strategy We will utilize Clear Channel Outdoor's digital billboard displays. They operate 70 in the metro area. We will place print advertisements in the Atlanta Journal-Constitution, the leading print medium in the Southeast. We will focus our social media efforts on Facebook and strive for maximum integration with our other promotional platforms. EV Charging Stations Wide variety of products and services such as solar arrays, EV charging stations, backup generators, and even LED lighting. Create and Install all products in-house Unique competitive advantage over their competitors Promotion Price Team Delta: Allie Hensley, Callie Fuller, Chelsea Crawford, Christopher Latson, Daniel Keim, Jake Pontius, Matthew Morgan Appropriate Pricing Proper Distribution Clever Promotions Superior Customer Service Product/Service Overview Distribution Hannah Solar Summary The distribution of our promotional materials will focus on the Atlanta Metropolitan area. Customer Service For our promotion strategy, we will be using billboards, print ads, and social media platforms such as Facebook, Instagram, and Twitter.

Market Strategy

Transcript: Increase Awareness Involve the general audience Heroes of the Land Expectations Recommendations How much impact Create Awareness #Heroesamongus#CMOHF Increase Involvement ENHANCE BUZZ Desired State Increase awareness of Medal of Honor Additions to current offerings Idea # 1 Re-enactment Activities 1. Reenactment 2. Problem-solving 3. Discipleship 4. Social Media # Networking Idea # 2 New Strategies = Idea # 2 Problem-solving Internal BUZZ Strategy Recommendation EMPOWERMENT Publicity Problem-Solving * Supplementary material for Core curriculum Current Situation Based on Jim Harvey's speech structures

Market Strategy

Transcript: DD/MM/YYYY V Grep Pramiti Pandey NOW Strengths Weaknesses Opportunities Threats NOW CURRENT FINANCES CURRENT FINANCES 72% Q4 2016 79% 775 814 Q4 2017 Q4 2016 Q4 2017 6% 5% Sales Revenue WHY ARE WE THE BEST? WHY ARE WE THE BEST? GOAL GOAL KPI KPI + 13,5 M 18,5 % TARGET MARKET TARGET MARKET STRATEGY TIMELINE #1 #2 #3 #4 STRATEGY FOCUS TOPICS FOCUS TOPICS #1 #2 #3 FINANCIAL PROJECTION 10M Q1 12M Q2 18M Q3 12M Q4 NOW 8M FINANCIAL PROJECTION

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