LinkedIn Presentation
Transcript: Why are we here today? We want you to avoid this. Representing your personal brand is crucial - If you don't feel you have time, make it! Having a complete profile builds your credibility Employers are researching you to understand your character Already published stories by companies/organizations that you follow Articles your network would appreciate Remember: Less is more - shorter messages have 28% higher engagement than longer messages Education Allows your audience to understand your background, great way to connect with MSVU alumni! Join groups Keep up to date with industry news, share news with your network, explore common interests Build on industry knowledge Creates a valuable network What is LinkedIn? Who uses it? Activity feed Depending on privacy settings connections can view recent activity e.g. group discussions, posts liked or commented on to understand what content you're interested in. Why is it important to have a great profile? Customise what your public profile shows: Turn on/off your activity broadcasts OFF, especially when you're doing an overhaul on your profile See who can see your connections Only you or your connections Select what others see when you've viewed their profile Name and headline, Anonymous at Company, Totally Anonymous Show/hide "viewers of this profile also viewed" box: OFF Name Full name, nothing more Headline Creative with a professional flair to explain what you do Helping people share their stories as a Junior Media Relations Officer at National Profile picture Profiles with pictures are 14x more likely to be viewed, represent who you are professionally Next up! Building your presence... Privacy Settings Rich media Pictures, YouTube videos, anything published Functions to start utilizing Quality versus quantity Build a valuable network, will connecting with this person add value? It's a personal decision who to connect with. Guidelines to help build an intelligent network: Does their profile interest you? Same industry? Mutual connections or group memberships? Are they credible? Do they have a professional image and headline? Location - is it important to grow your visibility regionally, nationally or internationally? Decide where the people are you want to reach and be open to connecting with those who are legitimate What is a great profile? Follow companies The companies and organizations that you believe in can help you learn insight on specific industries What is LinkedIn? Who uses it? Why is it important to have a great profile? What is a great profile? What is appropriate to share? Who should you connect with? What functions to start utilising? Recommendations Reflection of your work and credibility, shows why people like working with you. Who should recommend you: former managers, colleagues, clients, business partners, credible contacts Agenda Who should you connect with? Summary Tell a picture of who you are, summarize your role and key contributions, don't talk about yourself in 3rd person. Focus on emotion: what makes you a great person to hire? I'm truly passionate about my work and always eager to connect with other Atlantic Canadian media relations professionals. While I enjoy all aspects of my job, my favourite part is building relationships with clients and seeing their stories go live. What is appropriate to share, post, and like? Growing global network - more than 347 million worldwide Experience Picture yourself at a networking conference, how would you describe what you do? Stay away from copying and pasting your job description