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Knowledge management

Transcript: A number of claims exist as to the motivations leading organizations to undertake a KM effort.[13] Typical considerations driving a KM effort include: -Making available increased knowledge content in the development and provision of products and services -Achieving shorter new product development cycles -Facilitating and managing innovation and organizational learning -Leveraging the expertise of people across the organization -Increasing network connectivity between internal and external individuals -Managing business environments and allowing employees to obtain relevant insights and ideas appropriate to their work -Solving intractable or wicked problems -Managing intellectual capital and intellectual assets in the workforce (such as the expertise and know-how possessed by key individuals) Knowledge management (KM) comprises a range of strategies and practices used in an organization to identify, create, represent, distribute, and enable adoption of insights and experiences. Such insights and experiences comprise knowledge, either embodied in individuals or embedded in organizations as processes or practices. An established discipline since 1991 (see Nonaka 1991), KM includes courses taught in the fields of business administration, information systems, management, and library and information sciences (Alavi & Leidner 1999). More recently, other fields have started contributing to KM research; these include information and media, computer science, public health, and public policy. Many large companies and non-profit organizations have resources dedicated to internal KM efforts, often as a part of their business strategy, information technology, or human resource management departments (Addicott, McGivern & Ferlie 2006). Several consulting companies also exist that provide strategy and advice regarding KM to these organizations. Knowledge management efforts typically focus on organizational objectives such as improved performance, competitive advantage, innovation, the sharing of lessons learned, integration and continuous improvement of the organization. KM efforts overlap with organizational learning, and may be distinguished from that by a greater focus on the management of knowledge as a strategic asset and a focus on encouraging the sharing of knowledge. Companies use Knowledge Management to; - Improve the cost and quality of existing products or services -Strengthen and extend current competencies through intellectual asset management -Improve and accelerate the dissemination of knowledge throughout the organization -Apply new knowledge to improve behaviors --Encourage faster and even more profitable innovation of new products. Some of the advantages claimed for KM systems are: 1.Sharing of valuable organizational information throughout organizational hierarchy. 2.Can avoid re-inventing the wheel, reducing redundant work. 3.May reduce training time for new employees 4.Retention of Intellectual Property after the employee leaves if such knowledge can be codified. 5.time management Knowledge Sharing remains a challenging issue for knowledge management, and while there is no clear agreement barriers may include time issues for knowledge works, the level of trust, lack of effective support technologies and culture Dimensions Knowledge Management requires managers to; -Catalog and evaluate the organization's current knowledge base -Determine which competencies will be key to future success and what base of knowledge is needed to build a sustainable leadership position therein -Invest in systems and prosseces to accelerate the accumulation of of knowledge - Assess the impact of such systems on leadership, culture and hiring practices - Codify new knowledge and turn it into tools and information that will improve both product innovation and overall profitability Thank you for your attention! Knowledge Management System Introduction Motivations Common uses Knowledge Managment Methology Benefits & Issues of knowledge management Different frameworks for distinguishing between different 'types of' knowledge exist. One proposed framework for categorizing the dimensions of knowledge distinguishes between tacit knowledge and explicit knowledge. Tacit knowledge represents internalized knowledge that an individual may not be consciously aware of, such as how he or she accomplishes particular tasks. At the opposite end of the spectrum, explicit knowledge represents knowledge that the individual holds consciously in mental focus, in a form that can easily be communicated to others.[9] (Alavi & Leidner 2001). Similarly, Hayes and Walsham (2003) describe content and relational perspectives of knowledge and knowledge management as two fundamentally different epistemological perspectives. The content perspective suggest that knowledge is easily stored because it may be codified, while the relational perspective recognizes the contextual and relational aspects of knowledge which can make knowledge difficult to share outside

Knowledge Management Presentation

Transcript: Currently there are three FIFA approved Goal Line Technology providers. Fraunhofer Institute for Integrated Circuits IIs The last ball used for the FIFA World Cup was called the Jabulani. The Jabulani received criticism from players and coaches for being ‘unpredictable’ in the air. Another new addition to the 2014 World Cup is the 9-15 Vanishing Foam Vanishing Foam. Game ball redesign 2010 FIFA World Cup: 3.2 Billion People (Hint: The number is not in the Millions and currently the world is estimated to have a population of 7 Billion) GoalControl has been selected by FIFA to be utilized in the Brazil 2014 World Cup. Vanishing Foam Whilst the ball itself is not a new invention the ball for the 2014 World Cup with nearly 600 players accepting the new design prior to the World Cup. It was tested in the FIFA U-20 World Cup Final, however was disguised as a different ball (The ADIDAS Cafusa) This year. The host of the World Cup is: Some negativity against the foam has been voiced due to it seems that the referee is not enforcing the rules of the game by stopping the defending players from overstepping the 10 yard distance. The Foam does have its advantages. It will help eliminate cheating from players moving the ball from the penalty point or the ‘wall’ moving closer to the ball. GoalControl is equipped with 14 high-speed cameras located around the pitch, with seven cameras focusing on each goal. The ball’s position is continuously and automatically captured in 3D and tracked by the Goal Control system. The vanishing foam is used to mark positions of free kicks so the attacking player does not move the ball past the penalty point and to stop defensive players becoming closer than the 10 yard (9.1 Meters) distance from the ball. The Referee has full discretion about when the foam is utilized. It is not usually utilized when a free kick is awarded in the attacking players defensive half of the field. Hawk Eye GoalControl won a tender process in April 2013, with confirmation for Brazil 2014 World cup being subject to the system’s performance during the FIFA Confederations Cup in 2013. The system met all necessary FIFA requirements and indicated every one of the 68 goals correctly during the FIFA Confederations Cup. There was also a high-level of satisfaction reported by match officials in relation to the system. Another important thing to note about Goal Line Technology is that the IFAB (International Football Association Board) requested that is must not interfere with gameplay and must assist the official NOT Replace the official The 2014 FIFA world Cup is using a ball designed and developed by ADIDAS over a two year period. ADIDAS has been a FIFA partner supplying the official game balls for the World Cup since 1970. Goal Line Technology Last but not least the bright and fun colors on the Brazuca depict the fun and vibrant culture of Brazil. In 2005 a game between Manchester United and Tottenham: The Goalie Caught the Ball and dropped it over the line before hitting it back out. Was not seen by the Referee or linesman. Based from the Marketing Reports from both London 2012 Olympics and the 2010 FIFA World Cup. How many people globally do you think watched these events? 4K is the next stop for consumer televisions and is already available in retail outlets however the price is still quite high. 4K basically means you have 4000 pixels horizontally over the screen. Most TV’s currently have 1080p which is 1080 vertical pixels and 1920 horizontal pixels. Effectively the quality is doubled with a 4K Television. Answer How it Works: Benefits of the Goal Control Technology. New Technologies for 2014 Meet: The Brazuca 4K Once Goal Line Technology has been installed it must be tested and Certified by the FIFA accredited test institute. Testing is performed under varying conditions, Night and Day and varying weather The certification only lasts 12 months and must be re-certified at this time. To play in the World Cup each team needs to qualify over the three years leading up to the World Cup. 32 Teams will qualify to compete in the World cup to be crowned the Champions The 32 qualifying teams will compete within the host nation to determine the champion. Question: Brazil has won 5 out of 32 World Cup Championships and they are very much a soccer mad nation!! The Brazuca’s colors and ribbon design symbolise the traditional multi-colored wish bracelets worn by Brazilians. A Wish bracelet is tied around a wrist with 3 knots, A wish is made for each knot you tie. Once the Wish ribbon wears out and falls off your wrist it is believed that your 3 wishes will come true. Sony and FIFA have partnered to provide some 4K content of the 2014 World Cup. They are preparing to have one match of Round 16, one Quarter Final, and The Final all in 4K after the World Cup has concluded. The FIFA World Cup, or the World Cup, is an international football (Soccer) competition between the members of FIFA (Fédération Internationale de Football

Knowledge Management Presentation

Transcript: E5 - Wall fixation set A32 - Place base and bottom panels Fit frame to wall C2 - Weight resistance drawer Object State Transition Network (OSTN) I4 - Back drawer assembly Process Flow Network (PFN) E1 - Frame A322 - Introduce bottom panel in groove Outline: G. Lemaitre, A. Ribot and S. Quiles A52 - Choose wall screw / plug Custom Chart A54 - Safety insurance Activity A243 Join side and top panels E4 - Back frame panel Activity A322 Introduction MOKA forms - IDEF0 model IDEF3 diagrams UML class diagram Conclusion Unified Modelling Language (UML) Class Diagram Custom Chart IDEF3 Activities - Rules - Illustrations A3 - Assemble drawers A4 A2 R2 - Safety insurance for frame fixation A1 Activity A5 Informal and formal model were presented allowing to capture implicit knowledge and convert it to explicit knowledge. The following model were used: IDEF0 model MOKA informal model IDEF3 diagrams UML class diagram IDEF3 R1 - Selection of wall plug E2 - Drawer Introduction Conclusion Entities - Constraints - Illustrations A53 - Fix the frame to the wall C1 - Weight resistance chest E3 - Top frame panel Hammering nails The main objective is to identify and capture implicit knowledge of chest assembly process from the use of informal model to the use of formal model. Knowledge Management Information Management Techniques Introduce bottom panel in groove I2 - Wall plug 2 IKEA Malm - Chest of two drawers I1 - Wall plug 1 Activity A234 I3 - Wall plug 3 Activities - Rules - Illustrations A5 - Fit frame to wall Introduction Objective: Custom Chart A51 - Check wall material E0 - Chest of two drawers

Knowledge Management Presentation

Transcript: Knowledge Management and& Organizational Learning To better improve their Flagship Beer's taste, Coors was able to identify Key components of Beer by measuring analytical elements in an Sensory way. A more dynamic range of factors/variables was intruduce to better the Neural Network's abilty to extract data. By implementing an exhaustive search approach, the network was able to compute millions of variations of the given inputs. 1. Why is the beer flavor important to Coors' profitability? The customers' have rapidly and constantly changing moods in regards to beer flavor. Coors must meet their needs or fall behind to the wide variety of competing options in today's market. Coors faces the challenge of keeping their brand fresh and attractive, while remaining somewhat consistent with the quality and recognition of their brand. Failing to maintain a up-to-date appeal their product may cause the brand to fall by the wayside and contribute to a loss of large amounts of revenue. 2. What is the objective of the Neural Network used at Coors? A neural network is a powerful data modeling tool that is able to capture and represent complex input/output relationships Neural network technology performs "intelligent" tasks similar to those performed by the human brain. It acquires knowledge through learning and then stores that knowledge Coors worked with NeuroDimension to model and support the network. The purpose of Coors' neural network was to link together the objective analytical inputs to more subjective sensory outputs. The network is designed to take inputs and allow the users to see the relationships, comparing them to taste tests and other data collection methods 3. Why were the results of coors' neural network initially poor, and what was done to improve the results? Coors initially utilized a Single Neural Network, but due to the concentration on a single variables data on variation was low. Results were poor. Also, the Single Nueral Network was inefficient of extracting useful relationships from the data. The first factor was readily addressed by extending the training data to cover a more diverse product range. a "genetic switch" was implemented to reduce errors in the network, and adjust the software switch accordingly. This drastically increased the information that could be extracted from the network's processed data 4. What benefits might coors derive if this project is successful? Faster Tweaking of Flavor based on customers subjective demands Reduces cost by expediting process. Easier to adjust. No longer requires "expert tasters" at every step of the process Potential ability to track progression of customer tastes to help predict future demand Opportunity to expand into new areas with new products at a lower cost. What modifications would you make to improve the results of beer flavor prediction? Coors could expand their neural network to incorporate the entire drinking experience, and not just the flavor. Though not directly related to beer flavor, they are part of the customer's experience. Improving the experience will improve profitabilty Other factors include: "Mouth Feel" Ingredients Physical Contributors Customer Response Product Innovations Pairings with food Single Sensory Output Food Quality and Preference Volume 18, Issue 2, March 2007, Pages 275-285 http://www.nd.com Analytical Inputs NeuroDimension, Inc.: Single Sensory Output Analytical (Inputs) Sensory (outputs) Neural Network Analytical Inputs Lindsey DonFrancesco Drew Amacker Will Hoke Zach Martin Software Switch Alcohol Color Calculated Bitterness Ethyl Acetate Isobutyl Acetate Ethyl butyrate isoamyl acetate ethyl hexanoate Food Quality and Prefence: Prediction of consumer liking from trained sensory panel information: Evaluation of neural networks Neural Network Coors Improves Beer Flavors with Neural Networks Initial attempts at modelling the relationship between the analytical and sensory data were restricted to a single quality and flavour and focussed on mapping all available inputs through a single neural network Alcohol Estery Malty Grainy Burnt Hoppy Toffee Sweet (http://dx.doi.org/10.1016/j.foodqual.2006.01.001)

STRATEGIC MANAGEMENT PRESENTATION TEMPLATE

Transcript: In the next ____ years, our company will be recognized for _______________________ _________________________________, in addition, our costumers will have or receive ____________________________________ ______, finally, our product will impact because ______________________________________ __________. Your name(s) here Your position(s) here (Chief Executive Officer, Designer, Engineer, among others). Our Goal: SEO Mission Example: To create a powerful tool that help people to understand the basic principles of global warming. Company positions SOCIAL Continuous Improvement City, State Insert a support image here CMS Your name(s) here OUR MISSION Your company name Objectives OUR OBJECTIVES PLATFORMS Your position(s) here (Chief Executive Officer, Designer, Engineer, among others). . Social Example: To create a powerful tool that help people to understand the basic principles of global warming. Email Address We are a ___________________ ______ that wants to __________ ________________________, by providing an unique service with the highest quality standards like _____ ___________________, finally, we aim to exceed customers expectations like _______________ _____________________________ always in a better way. Your name(s) here OUR STRATEGIC MANAGEMENT PROPOSAL Your position(s) here (Chief Executive Officer, Designer, Engineer, among others). Strategic management components of Example: To create a powerful tool that help people to understand the basic principles of global warming. . Goal

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