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McDonalds Kids toys

Transcript: Forced labor, Unacceptably long working hours. The amount of plastic being used and not being recycled after is detrimental to the environment. Oil used for the plastic can never be replaced. The excessive amounts of gasoline used to ship the toys pollute the air constantly. -The cost of each toy to ship to the United States varies from $1-$1.50 Special Skills Duration of Ownership Alternative Cheap plastic covers the toy, carried in a happy meal box that's printed, die cut paperboard that can easily be damaged. Environmental Impact -Distance for shipping is around 7-8,000 miles Human Rights Issues Typical Pay - The workers live in the factories, and they are overcrowded and bad sanitation was a big problem. - They have no right to refuse to go to work. - Violation of labor rights. - Use of under aged labor. - Factories are not monitored. Short term use, the child that obtained the toy loses interest quickly. Cheap plastic Oil A Shrek toy in 2010 contained toxic metal cadmium Contained lead 20 years ago McDonal's kids toys 8 cents an hour, extremely low wages, less than the legal over time pay rate. Working Conditions By: Rachel Nagle No special skills needed, they took any person at any age and put them to work. -Airplane gas usage: 35,000- 40,000 gallons - Cargo ships use 46,800 gallons Shipping Manufactured Distance Instead of toys they can use books, not environmentally safe because of the amount of paper being used, but the books could be made in the U.S. Gas usage Packaging The toys go through a very protective and extreme safety process Materials/ Chemicals Hong Kong, Southern China Unique Processes

Captivating Kids Toys Presentation

Transcript: Captivating Kids Toys Presentation Diverse Product Categories in Kids Toys Creative Playsets Educational Toys Creative playsets foster imaginative play, allowing children to role-play and create scenarios. Sets like dollhouses, kitchens, and action playsets encourage storytelling and social interaction, vital for emotional development. Educational toys promote cognitive development and problem-solving skills. Examples include building sets, puzzles, and STEM-related kits that enhance learning through play, encouraging curiosity and creativity in young minds. Outdoor and Sports Toys Action Figures and Dolls Outdoor and sports toys encourage physical activity and teamwork. Items like bicycles, skateboards, and sports balls facilitate exercise and skill-building, promoting a healthy lifestyle and social interaction. Action figures and dolls stimulate imaginative play and storytelling. They allow children to create narratives and develop social skills through role-playing, enhancing their emotional intelligence and creativity. Electronic and Interactive Toys Electronic and interactive toys engage children through technology, providing a blend of learning and fun. Popular examples include tablets for kids and robotic toys that teach programming basics, catering to tech-savvy young learners. The World of Kids Toys: A Foundation for Fun and Learning Marketing and Sales Strategies Importance of Play in Child Development Play is critical for cognitive, emotional, and social development in children. It enhances skills such as problem-solving, creativity, and teamwork while providing a joyful and interactive learning environment. Safety Standards and Compliance Safety is paramount in toy manufacturing, with regulations ensuring materials are non-toxic and designs prevent choking hazards. Compliance with ASTM and CPSC standards safeguards child safety during play. Overview of Current Market Trends A Comprehensive Overview of Exciting and Engaging Products The global toy market is projected to reach over $120 billion by 2023, driven by trends in tech integration, eco-conscious products, and the demand for educational toys that foster learning through play. Effective Advertising Channels Identifying Target Audience Target Age Groups Utilizing optimal advertising channels is vital for reaching potential customers. Television, social media, and influencer partnerships are key platforms for engaging both children and their parents. Understanding the target audience is crucial for effective marketing. For kids toys, this includes parents, caregivers, and gift purchasers, as well as considerations of age-appropriate interests and developmental stages. Toys are tailored for specific age groups to support development stages. Understanding developmental milestones ensures toys are age-appropriate, promoting safe and engaging play experiences for children. Diversity in Toy Categories Toys encompass a wide range including educational, outdoor, creative, and electronic options. Each category serves different developmental purposes, catering to various interests and learning styles. Pricing Strategies Promotional Campaigns Pricing strategies must reflect both the quality of toys and market demand. Competitive pricing paired with perceived value influences purchasing decisions among parents and gift buyers. Promotional campaigns that highlight product features and benefits can significantly drive sales. Engaging campaigns during holidays and back-to-school seasons create urgency for buyers. Retail and Online Selling Platforms A strong presence in both retail and online platforms ensures broad accessibility for consumers. Collaborating with major retailers and optimizing e-commerce sites can capture diverse purchasing preferences. Innovative Product Features in Kids Toys Interactive Technology Integration Toys now include sensors, apps, and AR technology, creating immersive play experiences that promote learning and interaction. This approach not only captures attention but also caters to the digital natives of today. Multi-Purpose Functionality Eco-Friendly Materials Toys that serve multiple functions encourage creativity and extend playtime. For instance, building sets that transform into vehicles or figurines stimulate imagination while offering practical benefits. A shift towards sustainable materials like recycled plastics and organic fabrics is prominent in modern toy production. This trend not only helps reduce environmental impact but also appeals to eco-conscious parents. Engaging Design Aesthetics Eye-catching designs and vibrant colors attract children's attention and stimulate creativity. Thoughtful aesthetics, including textures and shapes, enhance sensory experiences during play. Customization Options Many brands now offer customizable toys, allowing children to select colors, designs, and features. Personalization enhances emotional attachment, thereby increasing a toy's value and appeal.

Kids Toys

Transcript: Invented in 1953 Invented in England, but quickly spread to the United States Produced by Lesney Products The 3 minds behind the cars were Jack Odell, Leslie Smith, and Rodney Smith Jack Odell had a daughter whose school would only allow kids to bring in toys that would fit in a matchbox First model was of Queen Elizabeth II's coronation car The company made 3 more models: MB1 Diesel Roadroller, MB2 Dumper, MB3 Cement Mixer Produces in sets of 75 different models The size of the cars are 2.5-3 inches is length Mattel then bought rights to matchbox in 1996 Mattel also own Hot Wheels Play-do invented in 1956 Created by Joe McVicker and Bill Rhodenbaugh Originally name Rainbow Modeling Compound Wallpaper cleaner in 1930s Composed of flour, water, salt, boric acid, and mineral oil Children in schools used wallpaper cleaner and modeling clay Product was reworked and marketed to Cincinnati schools in the mid 1950s A year after realease, it was offered in primary colors. Advertisements promoting it on children's tv shows enhanced product sales in 1957 Originally advertised with kids on packaging Replaced by Play-do Pete, an elf mascot Generated a considerable amount of merchandise like the Fun Factory The Fun Factory is a toy press that forms Play-do Companies: Kutol(1955),Rainbow Crafts(1956), Hasbro(since 1991) Sold over 2 billion cans "Fun to play with but not to eat" Matchbox Cars Invented in 1954 A young, rich couple in Canada thought of game on a trip with friends They called it Yacht because they played the dice game on a yacht Spread the game rules to other friends The release of the game was not intil 1956 Edwin S. Lowe, a famous game entrepreneur, received permission to purchase the rights of the game The game was not popular at first Lowe thought the game was a waste of time at first Advertised with Yahtzee parties Exploded in popularity After 7 years Lowe sold over 40 million copies worldwide In 1973 Milton Bradley purchased rights to Yahtzee Hasbro finally purchased in 1984 50 million copies are sold each year Yahtzee Founder of Barbie was Ruth Handler Ruth Handler was the co-founder of Mattel, Inc. in 1945 with her husband She realized that young girls wanted a toy that showed them in the future instead of baby dolls Modeled on a doll named Lilli, a German comic strip character Mattel bought rights to the doll and started their creation They named in Barbara after Ruth's daughter It made its debut on March 9th, 1959 at the American Toy fair in NYC It was originally 11 inches tall First toy with adult features Commercials on tv increased the popularity Barbie provided an alternative to traditional gender roles by making the doll have different occupations Barbie's boyfriend Ken came along in 1961 Since 1993, Barbie made 1 billion dollars annually Kids Toys Barbie Dolls

KIDS MARKETING : TOYS

Transcript: Marketing strategies How to protect children from Marketing? Plan Advertising channels: Children's interests in a particular toy are likely to arise from word of mouth and peer pressure Results: Children were more likely to select the healthier meals when toys were only offered Product placement • Television commercial campaigns • Print media campaigns • Billboard campaigns • Product placement in films and television programs Promoting the sale not just of one individual item but an entire range of toys KIDS MARKETING : TOYS 1- Introduction 2- Toy Advertising 3- Marketing strategies 4- Advertising channels 5- Conclusion Conclusion Objectives: determine if children select healthier food products if toy premiums are only offered with healthier food options Celebrity endorsement This type of advertising is common throughout food companies, promoting foods and associating the toy to the brand Three targets: children, parents/ grandparents, and toy retailers Influence of kids on parents' behaviour Prompting Immediate Action: the act of purchase Children aged 9 to 14 spend $1.9 billion and influence $20 billion in family purchases per year Children are nowadays a prime target for marketers Packaging: attractive colours, interactive textures, recognisable logos and slogans Toys Advertising A canadian study Campaign intentions Parents' action Government's action Introduction Methods : children aged 6-12 years attending day camps in Canada Marketers adopt certain strategies to create demand behind their products Promotion of toys through a variety of media Toy premiums

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