JetBlue
Transcript: Awards Received JetBlue's Motto A lot more west coast flights On Time Performance History Uses digital advertising to target customers Adds VH1 Classic, Nickelodeon/Nick at Nite and TV Land to DIRECTV programming JetBlue was one of the few airlines to still make a profit Marketing Strategy 2000: Based in John F. Kennedy International Airport The first route from JFK to Fort Lauderdale, FL Known for their low fare rates Had their millionth customer JetBlue History Fly-Fi!!! Teams up with Virgin Atlantic seat lies down to almost 7ft long! Fuel Hedging JetBlue recorded $59 million in profit on fuel hedges in 2013 Recorded $26 million in losses on fuel hedges in 2014 Hedging was 20% of fuel consumption this year expecting losses on fuel hedges in 2015 From Flightstats a website that tracks The 20 most active routes for Jetblue Tracked between January to March 15th 2015 The best on time percentage for a route was 72% LA to NY Out of 411 flights only 296 were on time. 103 were late or delayed 12 were cancelled Temkin Experience asked 10,000 customers on different airlines based on if they got what they wanted how easy was it to get how they felt after the transaction 75% approval rating Big jump from 2014 JetBlue is the official Airline of the Boston Redsox... Along with the New York Jets... $599 one way free wifi parting gift 1st to get luggage headrest touch screens lounge to wait in 2011 On time continued Jetblue flew 24548 routes, their average on time percentage is 67%. 8100 flights were delayed, late, or canceled. To give a comparison, US Airways has 73% of its flights on time. which may seem only like a little bit but this means that with the same amount of flights US Airways would have 1472 planes on time more than Jetblue 2015 America's Top 500 Best Employers (#19) Forbes magazine 2014 Best Places to Work for LGBT Equality Human Rights Campaign 2014 Top Low Cost Airline for Customer Satisfaction JD Power and Associates 2014 Soar with Reading wins Cynopsis Kids !magination Award for Best Pro-Social Campaign Cynopsis Media 2014 JetBlue's CSR and Sustainability Programs win seven awards The Bulldog CSR Awards 2014 “BE GREAT” award Boys and Girls Clubs of Central Florida 2013 Spot on list of most innovative users of business technology InformationWeek 2013 Top Low Cost Airline for Customer Satisfaction JD Power and Associates 2013 Friendliest Terminal; Best Terminal for Cleanliness and Condition; Best Concessions; Best Overall Experience (T5/JFK) Port Authority Customer Care Awards 2012 Top Low Cost Airline for Customer Satisfaction JD Power and Associates 2012 Best Places to Work Glassdoor 2012 Best Domestic Airline Porthole Cruise Magazine award 2012 Best Innovative Consumer Experience Concept or Practice - Live From T5 Concert Series Airports Council International-North America (ACI-NA) 2012 Ten Best Travel Apps of 2012 SmarterTravel 2012 The new jetblue.com – Best in Class, Gold Aware W3 Awards, The Interactive Media Awards 2012 Best of the Web Mobile Leaders Compuware 2011 Best Airline Logo TV's NewNowNext Travel Awards 2011 Best Airline Website Booking Experience U.S. Air Travelers’ Choice Award 2011 Best U.S. Budget Airline About.com 2011 Excellent Web Service 2010 Compuware Gomez Web & Mobile Performance Awards 2011 Best Value Airline (Domestic), Most Customer Friendly Airline, and Best Coach Class Experience Travel 2011 Editor's Choice Awards 2011 Top Low Cost Airline for Customer Satisfaction JD Power and Associates 2010 Top Low Cost Airline for Customer Satisfaction JD Power and Associates 2010 Spot on list of Top Technology Innovators Across America Information Week 500 2010 Top Rated Large Domestic Airline' for Economy and 'Best In-flight Entertainment' for Domestic Flights Zagat Airline Survey 2010 Best Cabin Ambiance Passenger Choice Awards™, Airline Passenger Experience Association (APEX) 2010 #1 Airline Brand 2010 Brand Keys Customer Loyalty Engagement Index® 2010 CIO 100 Award Honoree CIO Magazine 2010 Best Concessions Program Design (T5/JFK) ARN's Best Airport and Concessionaires Awards 2010 Most Unique Services (T5/JFK) ARN's Best Airport and Concessionaires Awards 2010 Best Overall Concessions Program (T5/JFK) ARN's Best Airport and Concessionaires Awards 2010 Best Concessions Management Team (T5/JFK) ARN's Best Airport and Concessionaires Awards 2010 Best Coach-Class Experience SmarterTravel Editors' Choice Awards 2010 Most Customer-Friendly Airline SmarterTravel Editors' Choice Awards 2010 Most Pet-Friendly Airline for Carry-on Pets SmarterTravel Editors' Choice Awards Opened up a second base in Long Beach, California Mint service The worst percentage they received was from Fort Myers, FL to Boston, MA at 54% Out of 374 flights only 202 were on time This means that 172 were delayed or late A staggering number of 40 flights were canceled. Interesting Facts 1999: David Neeleman announces JetBlue Ordered 75 new A320s 2nd largest airline to book online reservations 1st airline to offer