IT Strategy-Nokia presentation
Transcript: Presented by : - Chuks Agu - Jessica King -Saad Al kazman -Mohammed Ahmed - Azza Al-Abri ABOUT ABOUT -Competition -Strategic Decision Analysis: -SWOT analysis - IT Triangle -Strategy Recommendation - Conclusion Outline Outline About Nokia Founded in 1865 by Fredrik Idestam as a paper manufacturing mill In 1868 Idestam launched a second mill in a town called Nokia in Finland. The shared company called Nokia Ltd was created 3 years later. In 1967 three companies merged as Nokia Corporation Focus on consumer electronics in the 90s Glory years in the 90s where Nokia became global leader. Partnership with Microsoft in 2011 Sold to Microsoft in 2014 About Nokia Competition Comparison Prime competitors: - Apple - Samsung - HTC - LG - Motorola Competitors 2009-2012 (Guardian, 2016) Software (Richter, 2014) Why Apple has more loyal fan base than any other brand 1. iPhone has its own/unique OS 2. Products made by iPhone ” Rick Meckler said, “This landmark by Apple just shows how powerful the company is! It may be the most powerful company in the country right now.” Valuetaiment, 2017) Strategic Decision Analysis IT Triangle - Strategic Decisions " " Employment of technically unskilled workers Withdrawal from a thriving market- America Incapability of taking risks by decision makers Complex organization structure (Micheal,2011) Failure of value proposition Concentrated more on the hardware Failure to attract third party developers Failure to implement disruptive innovation. (McGrath, 2015) " Organizational Strategy Information Strategy Business Strategy Failure to analyze their customers' expectations Usage of faulty/outdated software (Schrage, 2011) (pearlson and Saunders 2013) Strategy Recommendation Strategy Recommendation Ready? Strategy to take care of all activities Extend use of IT throughout organization Analyse the best options No bureaucracy Stakholders informed about outcomes Planning and Preparation Threat of new entrants: • Cost advantage • Investment on R&D, technology, marketing and development • Nokia holds shares in the market • Strong distributions • brand name Bargaining power of buyers: Customer power Switching cost More choices for buyers Buyers choose rivals as Nokia OS less user friendly Medium to High Threat of substitute products: Mobile phones with more functions needed Switching cost Buyers tend to substitute Very low Porter's 5 force model: Competitive rivalary: Very high • Nokia lost selling power they had • Nokia market shares will decline due to slow move in the market • Competitors using better OS like IOS and Android while Nokia using Windows on most of its smart phones Bargaining power of suppliers: Low Large number of suppliers to choose from Switching cost Expensive hardware Substitutes Customer focus Customer training Feedbacks and IT reviews from customers Understanding Organisation's IT needs Get Set Quicker response to Apple's breakthrough in 2007 Focus on One OS rather than invest in many. Co-Opetition with Android Use Social IT as a platform to extract customer feedback (e.g.twitter) Use DSS techniques such as Text mining for qualitive customer feedback. Invest in R&D Exploring options & decision making - IS Inter-Departmental collaboration tool e.g.Confluence To promote employees to express their views & suggest improvement Networked Organisational Structure Suited for complex decision making in changing environment Exploring options & making desicions - Organisational Go! Share the strategy in form of a document to the organisation Include all stages of management Review IT Strategy every year Monitor implemented Strategy to measure expected benefits Putting the Strategy into action Lego Serious Play Strong competition Unwillingness to embrace drastic change Too long to respond to the smartphone revolution Invested too much into a limited OS Issues with Organisational and Information Strategy. Conclusion Conclusion - Richter, F. (2017). Infographic: The Smartphone Platform War Is Over. [online] Statista Infographics. Available at: https://www.statista.com/chart/4112/smartphone-platform-market-share/ [Accessed 9 Nov. 2017]. - GadgetsNow, 2017. Compare Apple iPhone 8 vs Nokia 8 vs Samsung Galaxy Note 8. [Online]. Available at: https://www.gadgetsnow.com/compare-mobile-phones/Apple-iPhone-8-vs-Nokia-8-vs-Samsung-Galaxy-Note-8 [Accessed on: 16 November 2017]. - TheGuardian. 2017. Nokia 8 hopes to beat Apple and Samsung with 'bothie', a new version of the selfie. [Online]. Available at: https://www.theguardian.com/technology/2017/aug/16/nokia-8-bothie-flagship-android-smartphone-apple-samsung [Accessed on: 15 November 2017]. -Jia, J. and Yin, Y. (2017). [online] File.scirp.org. Available at: http://file.scirp.org/pdf/OJBM_2015102710294521.pdf [Accessed 19 Nov. 2017]. - Jia, J. and Yin, Y. (2017). [online] File.scirp.org. Available at: http://file.scirp.org/pdf/OJBM_2015102710294521.pdf [Accessed 19 Nov. 2017]. -