iPhone X Presentation
Transcript: CRITIQUE OF THE iPHONE X AD INTRODUCTION iPhone X today is the most innovative phone out there at the moment. The company Apple is also one of the most innovative company iPhone X ad I - The domination over innovation II - The media power of Apple III - Why do we want to buy it? APPLE'S DOMINATION ON INNOVATION ‘Apple advertising has continued to talk in the simplest and least technical terms possible’ - Chuck Pettis Their innovation through time First Generation iPod Macintosh According to the Time Magazine, the iPhone X is in their list of Best Innovations of 2017, and it was introduced as ‘A Smarter Smartphone’. Why is the iPhone X so innovative? Better Camera All-Glass Phone Bigger Screen Better Colours Why is it heavily criticized? THE GENIUS OF THE AD The genius of the ad The goal of Apple is to make unforgettable ads (Melby, 2011), it’s always about thinking differently, and using nostalgia '1984' The Superbowl ad 'Hello' The first iPhone ad Why is it so good? This one was actually fast-paced and felt interactive with the viewer, the colours and the fonts were attractive and like every iPhone design, extremely pleasing. They are showing the new innovation with the same rhythm as the music and making it fun to watch for everyone. This was more targeting young adults and teenagers because of the improved camera and the Animojis. The iPhone X ad was actually extremely different from the other Apple products that are usually sleek and tone-down color-wise. The colorfulness of the end is different from every other ads they produced before making it unique. WHY IS THE AD SO GOOD? Why is it so good? This one was actually fast-paced and felt interactive with the viewer, the colours and the fonts were attractive and like every iPhone design, extremely pleasing. They are showing the new innovation with the same rhythm as the music and making it fun to watch for everyone. This was more targeting young adults and teenagers because of the improved camera and the Animojis. The iPhone X ad was actually extremely different from the other Apple products that are usually sleek and tone-down color-wise. The colorfulness of the end is different from every other ads they produced before making it unique. THE MEDIA POWER OF APPLE Apple has been considered for many years to actually represent a religion with millions waiting days in front of their stores for the new iPhone to come out. By creating a cult-following, made by fans, has become their best move business speaking. Their WWDC are always events that are then talked about everywhere waiting for new innovations each year. The myth and religion around Apple Behind religion, there is a God, and that God is Steve Jobs, he has become iconic for his work making Apple. He has become the American Dream by starting in his garage after being a college drop-out in 1976 (Carlton, 1997). Steve Jobs - An iCon The design is amazing, they make it seem like it’s never done before, and of course it's just appealing to everyone to have an iPhone. Why do we want to buy it? Apple (2017). Meet iPhone X — Apple. [video] Available at: https://www.youtube.com/watch?v=mW6hFttt_KE [Accessed 10 Jun. 2018]. Allen, F. (2011). The Religion of Apple. Forbes. Available at: https://www.forbes.com/sites/frederickallen/2011/03/28/the-religion-of-apple/#1242dc0f77ad [Accessed 10 Jun. 2018]. Jethani, S. (2011). Apple: The New Religion?. [Blog] Huffington Post. Available at: https://www.huffingtonpost.com/skye-jethani/apple-the-new-religion_b_624332.html [Accessed 10 Jun. 2018]. Wanderlustworker.com. 7 Core Habits That Made Steve Jobs Iconic Wanderlust Worker. [online] Available at: https://www.wanderlustworker.com/7-core-habits-that-made-steve-jobs-iconic/ [Accessed 10 Jun. 2018]. Carlton, J. (1997). Apple : The inside Story of Intrigue, Egomania, and Business. [ebook] New York: Random House. Available at: https://dl.acm.org/citation.cfm?id=582997 [Accessed 10 Jun. 2018]. The Age of the Platform : How Amazon, Apple, Facebook, and Google Have Redefined Business. (2011). [ebook] BookBaby. Available at: https://books.google.com.au/books?hl=en&lr=&id=U09VDQAAQBAJ&oi=fnd&pg=PT13&dq=how+apple+sell&ots=nezb2u3-SY&sig=YhiaqW0kRTyhHyYhrJM2qTTZn2g#v=onepage&q=how%20apple%20sell&f=false [Accessed 10 Jun. 2018]. CNBC (2018). Microsoft, Apple and Amazon and the race to $1 trillion. [video] Available at: https://www.cnbc.com/video/2018/06/08/microsoft-apple-and-amazon-and-the-race-to-1-trillion.html [Accessed 10 Jun. 2018]. Melby, C. (2011). Apple's Most Unforgettable Advertising. Forbes. Available at: https://www.forbes.com/sites/calebmelby/2011/08/25/apples-most-unforgettable-advertising/#5535d5045e6d [Accessed 10 Jun. 2018]. Business Insider (2017). The best Apple ad from each year since its 1984 Super Bowl hit. [Blog] Business Insider. Available at: http://www.businessinsider.com/apple-history-through-advertising-40-years-anniversary-2017-2 [Accessed 10 Jun. 2018]. References :