Imperial College London Presentation
Transcript: Key Concern of a University Careers Service: How to continually and consistently offer a service with added value and an extra dimension Employability and Personal Development Recognition - e.g. The Durham Award Careers Curriculum Modules Continued strength of employer engagement & feed in to the service Implementation of an Imperial Careers Service Impact Measurement Model Specific focus on the 'learner journey' Tracking approach based on differentiations? Measuring behaviour/attidude change after set intervals, i.e. 3 months, 6 months Supplement existing impact analysis and give more depth and rich data to DLHE Summary Challenges are not threats - they are catalysts for change and creators opportunity, including: Opportunities for strengthened links with employers/staff development More influence with key decision makers Successful impact measurement - increase reputation and prominence of service within institution ........................................................ "Graduate employability is an international issue." (Neary, S., Thambar, N., Bell, S., 2014) Consequences of Increased Strategic Importance ........................................................ Frigerio, G. (2010) ‘Narratives of Employability: Effective Guidance in a Higher Education Context’, University of Warwick/HECSU. Neary, S., Thambar, N. and Bell, S. (2014) 'The Global Graduate: Developing the Global Careers Service.' Journal of the National Institute for Career Education and Counselling 32: 57-63. Resources - is the service adequately resourced in line with its more prominent position? ........................................................ Careers services need to continue to demonstrate impact under increased scrutiny and accountability ........................................................ ........................................................ Key Challenge 1 - Measuring Impact ........................................................ The prominence of the employability and graduate destination agenda means that university careers services are now centre-stage within their institution "A growing strategic focus on employability and the need to demonstrate value for money within the public sector, particularly at a time of financial constraint, means Careers Services must prove their worth." (Frigerio, 2010) Increased strategic importance within institutions Increase in student expectations - value for money, degree delivering a return on investment - employability is an important outcome of the university experience Shift in focus brings several challenges The Challenges Facing University Careers Services Over the Next Two Years and how Imperial College Careers Service Might Meet These Emma Mottram Presented 16/05/2016 Key Challenge 3 - The Global Graduate Distinct employability needs of students from a wide range of countries and backgrounds Need for a ‘globally-minded’ service with capability and credibility to advise on international opportunities Continued need for staff CPD Internationalised employer engagement Building of partnerships with international careers services to build global labour market knowledge? Context and Background We can draw conclusions as to how we are doing on an operational level, but these measures don't tell us much about whether our service is still relevant or fit for purpose Key Challenge 2 - Understanding the Student Cohort Ongoing difficulty Staying responsive to the way in which students consume and access information Mobile devices over static devices - further development of Imperial Mobile Still engaging with those who don’t set foot in the Careers Service base Continually stressing urgency of career planning from year 1 (Wilson, 2012), particularly amongst WP student body who may have less social and cultural capital Which student groups are performing better than others, have these students engaged with Imperial College’s Careers Service? Importance of data gathering and analysis - look deeply at the audience How well is data currently recorded? Gaps? Effective channeling of marketing/targeting interventions to specific groups, e.g. WP Time consuming and resource dependent DLHE Statistics and measures of activity volumes/evaluation of activities - can be blunt tools and do not demonstrate ACTUAL impact Key Challenge 4 - Student Engagement & Focus on Early Career Planning
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