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Icebreaker Presentation

Transcript: I am an icebreaker because: __________ Customization tool created on icebreaker micro site Questionnaire that will determine suitable icebreaker products why this works Charlene Cai Free Media Reaches target audience Encourages repeat purchase Strengthens connection of the brand and being unconventional Morgan quinn Age: Over 24 Willingness to pay a premium for performance wear Passionate about running Unconventional, goes against the grain Running Events i run why they need us Product Place Price promotional t-shirts 3 routes Stanley Park Kits North Shore Why this works 3 groups of 10 runners 3 runs per week for a month one runner with ram head have you herd? Why this will work Written application of “Why you are an icebreaker in your community?” 25 selected for each run Icebreaker pays registration fee Postcard 2 Postcards T-shirts Questionnaire results Safeena Dhalla don't just hit the wall, RUN through it 3 P's product customization Microsite Lifesize iceblock with runner crashing into it Tag line: “Don’t just hit the wall, run through it” Placed in high traffic areas and at major events why will it work? Front Manfred Wong timeline Run schedule Video blog contest Postcard Why this will work Back 10 000 postcards available at retail locations Each customer gets 5 postcards with icebreaker purchase Send to friends Postcard gives 10% off icebreaker run purchase Ramataur Runner why this works A mini website connected to Icebreaker mainpage Links all promotional activities together Facilitates development of Icebreaker Run community Must be developed before implementation of all phases Exposes icebreaker products and benefits Engages with the online community Uses existing consumers as product marketers Large reach of consumers Dee Brenchley Video application for interested contestants 10 contestants chosen and receive icebreaker run apparel Contest will last for 6 weeks Contestants will blog about their daily icebreaker Winner determined by number of votes will receive $1000.00 shopping spree who are we targeting? Run Route Awareness sample blog Unexpected, unique- Immediately gets attention Mobile- helps maximize exposure Creates memorable experience Sponsorship Extends reach of communication past the Internet Increases awareness of new run line Encourages trial of product Uses family and friends – credible source Why this will work Cost breakdown A running line made just for ewe Icebreaker will sponsor 3 runs during the spring/summer months what is it? Ice block prop Leading brand in Outdoor Clothing Lacking awareness for new run segment Target runners and leverage current brand How much? JOcelyn Soares Attention grabbing Reaches target audience Showcases functionality Attracts target audience to Icebreaker webpage Extends reach Connects users to Icebreaker brand – identify with company Stepping stone for next stage of promotion – identity Encourages trial of product Uses family and friends – credible source Allows runners to explore their passion for running Ensures people buying appropriate attire Increases product knowledge and awareness Convenient i am an icebreaker because: __________

Icebreaker Presentation

Transcript: A key hire will provide insights Most companies that enter China are large companies Small companies go because that is where their big customers go. Small companies should be aware of lack of property protection- counterfeiting Some companies have to go to China Lessons Learned from Watching Others Enter China History What are the "Whys" and "why nots" for entering China? Why Not's Requirements for Chinese Distribution "One-with-nature" message might be lost on the Chinese market. Predictions in a chaotic, unpredictable industry. 11 month struggle Unlike Traditional Wool Attributes: Light and Breathable Material While Providing Insulation Why do U.S. and European consumers by Icebreakers products? Founded in 1995 in Wellington, New Zealand If the brand turned out to be a huge success, it would put a strain on the company to meet the demands of the new market. Competition already in China Icebreaker Chinese consumers are after products that give status Consumers in China do not have sports that would require the technical attributes of Moreno wool They care about status and fashion and Icebreaker has not yet entered this market New market strategy Questions? China? Expanding Icebreaker Internationally Started selling in Europe in 2002, and the US in 2004 Huge market potential Marketing Strategy Why's Natalya Christianson Molly Crocket Jasmine Sandoval How can he get that information? Chinese are wearing competitors clothing More western goods appreciated and sought by young affluent chinese customers China does not have enough outdoor and snow sports to consider a technical apparel strategy In China Icebreaker would need to emphasize fashion attributes Question 1 Question 3 Brand Image Company skyrocketed to $50 million in sales in 2006. Hired Troy Ballard in 2004 to help with US sales New Zealand United States China High quality Functional purposes Value the product and its features In tune with nature and conserving initiatives Why will consumers in China? What is "the last" information Moon needs to make the decision? Question 2

Icebreaker Presentation

Transcript: My favorite part Who might like this book The genre is science fiction and fantasy. The conflict is Person vs Person Theme The POV is 3rd person limited. Genre If you like books with suspense, fantasy, or science fiction this might be the book for you. Conflict: The Maw Point of View: The theme of Icebreaker is about a girl named Petrel, who lives on a ship called the Oyster that has been following the same route for 300 years. Then a boy shows up on the ice near the ship one day, so the Engineers rescue him. When the rest of the crew finds out about the boy, they tell the engineers to throw him overboard because the crew has never encountered strangers, nor do they trust them. The setting took place on/inside the Oyster, and the Maw. It never tells when the book takes place, but I'm guessing in the future because the book has an apocalyptic feeling. Rest of main characters Main Characters Petrel: Petrel is a girl who is hated by the crew because of an incident involving her mom and dad. She is the Protagonist in the story. The Maw is a creature that has been following the ship for years, and it comes up next to the ship during funerals to eat the bodies as the crew throws them off the ship. The Maw is Flat and Dynamic. Setting I liked the part where Petrel has to pinch the boy so much that he bleeds, so they can get to the med bay where they're safe from the people chasing them. Icebreaker Presentation By: Aidan Weise Albie - Chief Engineer, Petrel's Uncle Krill - Head Cook Orca - Chief of Officers Boy - Boy found on the ice, Rescued by Engineers, a flat and dynamic character Sleeping Captain - a rumor goes around that one day, when the ship needs him most, he will awaken add logo here

Icebreaker Presentation

Transcript: Welcome! Life Stage, Goals, and Icebreaker Description What is our Icebreaker? Thanks for joining! The Golden Girls are so excited to show you their icebreaker, "Old Crafts, New Tricks!": Cognitive Snowflakes. Kyra Lily “Old Crafts, New Tricks!”: Cognitive Snowflakes is based around Neurobics, which are brain exercises that involve using all of the senses to create new neural pathways in the brain. Particpants will create paper snowflakes with their dominant and non-dominant hand to test and promote their cognitive development. Emily Lacie Reagan This icebreaker was selected by The Golden Girls because hands-on and cognitive stimulating activities promote cognitive development. The icebreaker also helps introduce how cognitive development functions and impacts older adults entering their later years. The Golden Girl's life stage is older adults ages 60 to 75 years. There is a felt need of promoting intellectual vigor, with a content area of internal dynamics of families. The Golden Girls hope to identify sources of stress and coping with disease and disability within older adults. The overall goal is to strengthen intellect through caregiver facillitated activities. Lets make Snowflakes! Instructions and Implementation Embedded Needs How is this Appropriate for the Life Stage? By using the non-dominant hand, this activity shows how well participants are able to adapt and problem solve. 1) Choose 1 member from your group that is going to be participating in the ice breaker 2) Materials will be passed out to the designated participator of each group for the icebreaker *Left handed scissors, loop scissors, or switch scissors can be provided for those with different developmental needs 3) All are going to watch this quick video on how to make a paper snowflake: https://youtu.be/xPaqHuFH_8g?t=9 4) The designated participator is to follow along with the step by step instructions during the video Hands-on and Monetessori style activites are common activities prescribed for those with early-stage dementia. Can help if individual cannot hold scissors Can help if individual has weaker grip strength Combines hands-on activities with social interaction which are both great ways to promote intellectual vigor in older adults. Cognitive Snowflakes Activity! It is simple yet engaging and offers opportunities to observe the abilities and needs of participants. Needs Assessment Data and Table What Information was Discovered? Data Collected - Research has shown that “activities with more activation, novelty, and productivity can reduce the negative effect of age on memory” (Karsazi et al., 2024, p. 1087). - Cognitive exercises promote intellectual vigor for all life stages, but are most useful for those in the later adulthood/aging population! - Combats memory loss in later years The Golden Girls used discussion and observation to collect data. Specific questions were used to understand the percieved level of difficulty or frustation the older adults experienced during the icebreaker activity. The data collected showed that older adults felt frustrated when using their non-dominant hand during the exercise. Ultimately, it was found that older adults appreciated the familar activity and understood that introducing the the element of using their non-dominant hands challenged them mentally and promoted intellectual vigor. Felt Need Assessment Promoting intellectual vigor Assessed through observation and discussion The observation focused on how successful older adults were with the activity While using their non-dominant hands, participants showed more frustation Over time, activities like these can help slow the progress of cognitive decline in older adults with early-stage dementia Thank You! Lets Begin the Program! Thank you to everyone for their attention and participation today! We hope that you learned something new about cognitive functioning, early onset dementia, and the later adulthood life stage! "Old Crafts, New Tricks!": Cognitive Snowflakes The Golden Girls: Icebreaker Presentation

Icebreaker Presentation

Transcript: ALL ALL ABOUT ME BY: WIJDAN GHAZI Hello, my name is Wijdan Ghazi and before I start to answer the questions, I thought that I would introduce myself a little. I was born here in Calgary, Alberta and both of my parents are immigrants from Lebanon which is in the Middle East. I can speak Arabic and English. I have three siblings one brother, and two sisters. I am the baby of the family. I have two cats Milo who is a male short hair cat and Luna who is a female long haired domestic cat. My birthday is January 1, 2004, fun fact I was one of the first baby girls born in 2004. My dream job is to become a veterinarian because I love animals and working with them would be a dream come true. This is Milo (left) and Luna(right). This is them sleeping in the same position :) What Does My Name Mean? My name is Wijdan which means ecstasy and sentiment. In arabic it could mean affection, fondness, tenderness, warmth, emotion, and soul. It seems that my name means to give affection or warmth to someone. A Place That Is Important To Me And My Family As I mentioned before my parents are immigrants from Lebanon and currently Lebanon is dealing with many problems such as the pandemic, poverty, and many more. The government has failed them and my family and I are devastated. Lebanon or in particular Marj (which is where my parents grew up) is the place that is important to us. You can never forget the place that made the person who you are today. Also Canada because it helped my parents find a better place to live and without that I wouldn't be living the life I do now. Worldview What Is My Worldview? My worldview is how everyone is equal and that we need to take care of our planet because this is the only earth. An element of worldview that I agree with is the equality of others. This element means when someones belief is about the status of some individuals or groups in relation to others. An example could be how all people are equal and everyone should be treated equally. Another element that I agree with is the relationship of humans with nature. This element means the beliefs about the way human beings should look on and act toward the environment. An example could be how preserving nature is more important than using natural resources to support human activity. Respect And Citizenship To Others Be honest and trustworthy Be compassionate Demonstrate good behavior and respect peoples boundaries. Follow school rules Be respectful of peoples property Biggest Challenge In This Course I think that the biggest challenge in this course will defiantly be getting out of my comfort zone and learning new things about other cultures. Also could be the lack of motivation in these rough times.

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