Gaming Presentation
Transcript: Gaming Presentation "On Nov. 29, 1972, a crude table-tennis arcade game in a garish orange cabinet was delivered to bars and pizza parlors around California, and a multi-billion-dollar industry was born" - Buzzfeed "The Xbox 360 had an integrated service called Xbox Live. This enabled players to log on and play together online in the multiplayer sections of games...This has spawned a whole culture, with a lot of value added to games due to the theoretically endless amount of gaming hours you can get out of them by playing online." - Rapid Followers Immersive Gaming From a marketer's standpoint, personalizing games is the best approach to market a product. For the consumer, a personalized game experience means that the product will be significantly more likely to stick in her memory. The personalization aspect will illicit an emotional response because the consumer feels like she is actually a part of the game and interacting with the product. Sebastian Fuentes July 31, 2013 "Around the 1981 through 1983 mark, the number of consoles that came to market was astounding. Thus, we have one of our big reasons for the '83-'85 console crash: System saturation. Too many game consoles, and not nearly enough compelling software to sustain them." - IGN Take This Lollipop 1985 "There’s a hot new Web site making the rounds that mines your Facebook account and inserts your photo and other information into a creepy video" - New York Times 1972 2000 http://www.rapidtwitterfollowers.com/how-the-xbox-360-changed-the-gaming-console-landscape.html The Beginning of a Generation 2005 http://www.buzzfeed.com/chrisstokelwalker/atari-teenage-riot-the-inside-story-of-pong-and-t Codename Cygnus The Birth of an Icon "Dr. Stuart Brown states in his TED talk, “Play is not the opposite of work.” Instead, think of play as being at the root of gamification and when done well, people can engage in playful activities and still do business at the same time." - Social Media Examiner (13:10) Set to Arcade Fire's song "We Used to Wait," the experience takes place through choreographed browser windows and utilizes many modern browser features. - Google "As millions of mobile gamers will attest, flinging something across a screen is a deeply satisfying experience." - Destructoid 2013 http://www.ign.com/articles/2011/09/21/ten-facts-about-the-great-video-game-crash-of-83 Hermes Rallye 24 "It’s really quite impressive how well developers have crafted these experiences that supersede mere entertainment, and step into the realm of something reminiscent of a great, classic work of literature." - Daxgamer Personalized Gaming "Like the brand, the game was fun and a bit retro, so it was very effective and on-brand" - Luxury Daily "It's every marketers dream come true: customers can't flee because the product has been nestled in their daily routine." - The Chindividual "Aside from being the 'first' next-gen console, as well as providing many, many people with their first DVD player, the PlayStation 2 launched in something of a Golden Age of the non-PC gaming industry." - Extreme Tech Why are games important in our industry? The Wilderness Downtown ADIDAS Nitrocharge Your Game 1983 "Perrier and Ogilvy have graced you with Perrier Secret Place, a rabbit hole of an online choose-your-own-adventure game." - Ad Week "Myers conveived of he game after finding himself using his phone for entertainment during his commute... An audio-based adventure game would be one of the easiest, he figured" - Fast Company Multi Device Gaming Bringing Sociability Back to Gaming "According to eMarketer, by 2014, over half of social network users will play social games" - "In-game ads are 100-percent viewable and offer a new creative canvas"- Adotas http://www.takethislollipop.com A True Renaissance For The Industry Cheetos http://www.pcworld.idg.com.au/article/367375/how_nintendo_nes_console_changed_gaming/ The Science of Social Gaming "Released in 1983 in Japan and in the U.S. two years later, the Nintendo Entertainment System (NES) accomplished a great number of things in its illustrious lifetime: It established Nintendo as a major force in the games industry, it helped reinvigorate the ailing market after the great crash of 1983, and it exposed an entire generation to the joy of video games." Good Gear Guide Perrier Secret Place "Gamification" in the future By connecting your mobile device to your laptop, or even just using your mouse, users must navigate through a soccer match. At certain key moments during the match, the player must mimic swipe motions on the screen in a matter of seconds, or else they'll fail. Crash of 1983 "If social networks are the glue that’s keeping us all connected, then games are something to do while we are already connected. Whether on our mobile phones, on a social network, or on the Web — people seek a way to relate to each other, and playing a game is a simple way to do just that." - Forbes
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