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Value Proposition

Transcript: Marketing professional with more than 7 years of experience in the public service and private sector My Appointments CPF Board Outreach to Secondary Schools and Polytechnics Branding for Are You Rready? & Drive the Board's first marketing campaign on Instagram Institute for Infocomm Research Conceptualise and oversee renovation for Infuse – a networking platform & funding initiative for Infocomm Organise Roadshows, Talks & Seminars Singapore Turf Club Organise events and collaterals for various customers events, e.g. soccer screening, open house, loyalty programme, etc. Aromatic House Write press release Prepare press kits Manage photos & prepare collaterals & banners Events & Exhibitions Orchard Therapeutic Spa Grand Opening (19-20th Feb, Orchard Hotel Shopping Arcade) Chan Brothers Travel Fair 2005 (06th Mar, Suntec City Convention Hall) LianHe WanBao Exhibition 2005 (18-20th Mar, Suntec City Convention Hall) Ezyhealth & Beauty Expo 2005 (03-05th Jun, Suntec City Convention Hall) Aromatic House 8th Anniversary Bash cum New Product Launch (16th Jul Amara Hotel) Develop webcast Speaker for HDB Resale Seminar, Foundation Programme, Employer's Talk Budgeting Part of the CPF website revamp committee Value Propositions for MDA by Wendy Poh Jun 2003 to Jul 2005 Manage Various Social Media Platforms IM$avvy Microsite IM$avvy FB page IM$avvy Twitter Implement Google Analytics for IM$avvy website Times Publishing Prize of the Manchester School of Management Thank you. Wowing our customers through service innovations The e Way Internet and New Media Manager Member and Employer Education Department Assistant Manager Directors' Office - Infuse Branding for Infuse Media Relations Marcoms Executive Off-course Betting Sales and Business Development Division Capabilities Branding Aug 2008 to Oct 2009 Implementing Hootsuite to manage various social media platforms concurrently Other Duties Oct 2005 to Dec 2007 Marketing Executive Aromatic House Pte. Ltd CPF Board Customer Service Division, Best Division Idea (Aug 11) Minister for Manpower Award (Sep 10) Digital marketing & Social Media Awards Other Duties Develop the Board's first mobile financial literacy game Logo Animation to introduce Infuse Animation for the walkthrough of Infuse Conceptualise and implement the first 3G off-course betting centre Jan 2010 to Mar 2013 Public Speaking Events Management UMIST (Feb 04) Supervisor for 7 perm staff and over 40 casual staffs Conduct tote training for all new staff for STC and Singapore Pools Budgeting Manage raceday operations

Value Proposition

Transcript: To Businesses Develop a loyal consumer base Develop benevolent & "green" public image Reduce annual costs of production and shipment of plastic bags Include charitable giving into retailer's budget To Customers Motivation to bring and use reusable bags Charitable giving included in personal budget Bags are 2x larger and more durable than plastic Introducing T[OAT]ES How many plastic bags do you acquire after a trip to the store? Do you constantly forget to bring your reusable bags? Do you care about the environment or charitable giving? We have a solution for you! Charge stores $100 per month to participate in program Initially target 30 stores in the Chicago area Revenue for year 1 = ($100)(30)(12)=$36,000 Stylish. Swipeable- each bag comes with a QR code linked to your account and social media networks go to the grocery store, swipe it in a dedicated check-out line, 1% of your total purchase will be donated to a charity of your choice AND your donation and donation location will be posted to Facebook Reusable Results Competitors: Whole Foods: offers 10 cent donation to pre-selected charity per reusable bag used Plastic versus Paper Plastic bags produce 28.8 cubic pounds of solid, aqueous, and gaseous waste per 10,000 bags, Paper bags produce 141.2 cubic pounds of solid, aqueous, and gaseous waster per 10,000 bags Over a billion plastic bags are used annually in the US. Reusable bags if a reusable bag is used at least once per week 5 bags can replace 520 plastic bags per year ; iPads are $300 apiece install 3 in 30 stores, the total cost is $27,000 Bags made from polypropylene cost about $0.10-0.25 to produce;, add in screen printing of logo and swipeable tag and shipping and handling Make 500 bags for each of the 30 stores, the total cost is ~$5,000 Employee Wages,- CEO, CFO, COO, Designer, Programmer, Market Researcher Average market salary ~$50,000, the total cost is $250,000 Research and Development_ ~5% of revenue ~$2,000 for one year TOTAL COST = ~$285,000 T[OAT]ES Costs Value Proposition Hypothesis Businesses with a national footprint and no current loyalty program in place Urban and suburban individuals 20-40 years old The TAM Calculation -top-down approach the number of stores selling food in the US is 1,454, 978 of these stores, 236,475 are grocery stores or supermarkets the number of grocery stores that are national chains doing at least $2 million in sales annually is 37,053 (37,053)($100 per month)(12months) = $44,463,600 TAM = $44,463,600 INVESTOR ASKING PRICE: $500,000??? to cover costs? plus extra The Swipeable Reusable Tote Target Market Revenues Introducing T[OAT]ES

Value Proposition

Transcript: Multi-Tenanted Data Platform as a Service (MDM) Data Management Data Analytics services Data Privacy. Key Partners Service Providers: Service providers are the primary customer segment for the core OpenCloudlet platform. They will deploy the technology directly within their infrastructures. Example targets include: Telcom providers; Internet Based Serivce /Retailer Companies; Offline Retailers; Local Authorities; Thrid Party Data Consumers: This segment is a primary customer of the 'Service Provider' segment but will be direct consumers of the services produced in the OpenCloudlet project. Targets include: Advertising Companies; External Research organisations (Open Data Research) Service Consumers: This segment are also primary customers of the 'Service Providers' segment, but will be consumers of the services produced from this project. We anticipate the early adopters of this technology will include: Technology Savey, privacy aware service consumers. Cloud Technology Providers. (e.g. Cloud Foundry, Cloudera, EMC) Data Analytics technology providers (e.g. Hadoop, Storm, Cassandra etc.) Industry/Commercial expertise (E.g. Ctrl Shift (UK) MiiData(UK), MTL (Italy)) Customer Segments Data Platform as a Service For the management of enterprise customers' personal data. Active Engagement with customers to develop trustworthy relationships. Compliance with upcoming EU personal Data Protection Policies. Freedom of Information requests - redundent. Interoperability of data between enterprises. Innovative services based on composite data sources. Customer Identity management/validation through federated services. Customer Data trading. Partnership between Service provider, Customer and Data consumer. Cost Structure Key Resources ~€400,000 Eric - Principle Investigator Sinead - Project Manager Christine - Industry analysis DMSC Data management and analytics. STR Privacy Jerry/Eamonn - Multi-tenanted infrastructure. Customer Relationship Key Activities Enterprise Cloudlets Revenue models to be defined -hover a current market assessment from MyDex puts a valuation for enterprise to store personal data at $5 per customer. Enterprise Cloudlets could be deployed either as a public or private cloud infrastructure and access part of that 5$/customer. Royalty based models on data driven services from composite data sources. Service Providers & 3rd party data consumers: -Co Creation Relationship & Community based models to inspire trust in the technology. Service Consumers: -Self Service models where consumers can actively engage with how their data is processed. -Community based relationships to inspire and lead the Personal Data Movement. Empower Consumers to make more from their data. Value Proposition Revenue Streams Channels

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