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Sales Template

Transcript: What the Award Winning Holiday Inn Battle Creek Can Do for (Company Name)! Conveniently located moments away from I-94 for easy access to all Battle Creek has to offer. Complimentary WiFi throughout the entire hotel. Business Center on the main floor. Guest Self-Laundry on 3rd floor Off-Site Dry Cleaning available Mon.-Fri. On-Site Fitness Center Passes available to Feeling Fit Fitness In-door Heated Pool set to 84 degrees Teri Pearce Corporate Sales Manager Holiday Inn Battle Creek 12812 Harper Village Dr. Battle Creek, MI 49014 D: 269-589-9530 P: 269-979-0500 F: 269-979-0501 E: teri.pearce@focushotels.com Company Logo Here Walmart Meijer Kohl's Menards Executive Boardroom Free WiFi Iron with Ironing Board Coffee Maker Complimentary Parking Around Entire Building Perfect blend of Old-World traditional hospitality and contemporary design with modern amenities. With more than 5,000 sq. ft. of meeting space. Full-Service restaurant, Cereal City Grill, located off lobby. Open for breakfast and dinner daily. Restaurant, Lounge, and Patio Types of Events: *Trainings *Receptions/Dinners *Seasonal/Annual Parties *General Meetings *Conferences *Ceremonies *Auctions *Tournaments *Fundraiser Events Etcetera Best Buy Rue 21 Macy's JC Penney's Harvest Ballroom IHG Rewards Club *Absolutely Free *Points Never Expire *Earn on Room Rate and Restaurant Charges *Redeem for Free Night Stays or Merchandise IHG Meeting Rewards Program *Attach IHG Rewards Number to Participate *3 Points/Dollar on Room Rental *2 Points/Dollar on Catering Charges Located minutes away from more than 50 retail outlets. 120 beautifully appointed guest rooms, including; family suites and executive suites

Sales Template

Transcript: Overall reach is longer-lasting vs. Finished Product By the end of the Discovery Phase, you will: Total cost: $100k Have a definitive budget for production DEFINE YOUR WHY It tackles the "why", so to speak, by showing what every athlete dreams of being...and they just happen to be wearing Under Armour. Advertising vs. Forced content Call to action is far less aggressive "That's me. I should do business with these guys?" Have a clear understanding of the style of the video Production DISCOVERY PHASE PRODUCTION PHASE It is a feeling. A brand is more than a name, logo, or look. We want them to relate to what they see. This is the most important part of creating a successful video. This is the part where we are extremely intentional in developing a plan that will drive results. Informs public about a product or service Under Armour "I Will" Campaign Communicates deals and special offers The Drive Media House Way! production phase We work through a two-phase process: VISION? Although this commercial shows a lot of Under Armour product, that's not what sells it. This commercial is successful because it connects with its target audience: athletes. Know what, when, and where we plan to shoot Throughout this phase, we work with you to ensure we are always on the same page. We'll get every piece approved before progressing. By the end of the video, the viewer will understand not just what you sell but what is at the heart of your company Brand development & awareness We want an inner part of them to say: Have a complete and approved script and storyboard How big is your Telling your story OUR PROPOSAL Leads customers to make a direct purchase Boot Country Work Country Marketing When planning CONTENT, we always This is where we make it all happen. Goal is to increase sales in a more direct manner Documentary START WITH WHY. Total cost: $20k -? scenarios/locations -? final videos Relating this to ?, we believe that the key to get your audience in the door is NOT by focusing all of our attention on the "what" (which is ?), but rather on the "why" (which is the lifestyle). Have a fully developed concept and plan for your production Customer engagement Evoke emotion DISCOVERY PHASE for your story as we said, the why is the lifestyle. Downy + Febreze: "The Extra Hour"

Sales Plan Template

Transcript: Strategy for Segment B Strategy for Segment A Segment B consists of price-sensitive customers. Competitive pricing strategies and promotional offers are crucial. Use market comparisons to highlight value while ensuring profitability. Segment A focuses on high-value customers who require personalized service. Employ relationship-building techniques and targeted offers to enhance loyalty and increase repeat business. Strategy for Segment C Segment C includes tech-savvy customers who prefer digital engagement. Utilize online channels and social media for effective communication. Tailor offers that emphasize innovation and technological benefits. Sales Strategies by Customers Sales Plan Template A structured approach to outline your sales strategy and goals Tailoring sales strategies to different customer segments ensures a focused approach that maximizes engagement and conversion rates. Each segment requires unique tactics to meet specific needs and drive sales effectively. Strategy for Segment D Strategy for Segment E Segment D represents loyal customers. Implement loyalty programs and personalized communication to maintain engagement. Fostering community around the brand can enhance retention and referrals. Segment E encompasses new customers seeking to establish a relationship. Focus on onboarding strategies that familiarize them with products and services. Ensure prompt support to create a positive first impression. Monthly Review Process Daily Tasks Key Dates The monthly review process involves assessing sales performance against set targets, identifying bottlenecks in sales pipelines, and analyzing the effectiveness of sales strategies. Teams should come together to discuss results, share challenges, and celebrate successes, ensuring accountability and continuous improvement. Daily tasks should prioritize high-impact activities that contribute to weekly and monthly goals. Assign specific responsibilities to team members, ensuring accountability to boost efficiency and maintain momentum in sales efforts. Key dates act as critical checkpoints throughout the sales cycle. These may include product launch dates, seasonal promotions, or industry events that require proactive planning and alignment with the overall sales strategy. Geographic Segments Customer Segmentation Performance Analysis Geographic segmentation groups customers by location, influencing purchasing behavior. For instance, marketing winter apparel in colder regions can significantly improve sales outcomes during the season. Effective customer segmentation allows businesses to tailor their sales strategies to specific groups, enhancing targeting and maximizing sales performance. Review and Adjustments Conducting a thorough performance analysis requires examining key sales metrics, conversion rates, and customer feedback. Analyze discrepancies between expected and actual results to determine the root causes and delineate trends that may inform future strategies. Monthly Milestones Regular reviews and adjustments are essential to refining sales strategies and ensuring alignment with performance goals. Monthly evaluations not only track progress but also highlight areas needing improvement, thus fostering a proactive approach to sales management. Value-Based Segments Demographic Criteria Weekly Activities Segmenting based on the economic value customers bring allows prioritizing high-value customers. For example, VIP clients may receive personalized services and exclusive offers to ensure their retention. Segment customers based on characteristics such as age, gender, income level, education, and family size. For instance, targeting millennials with disposable income for tech products can yield higher conversion rates. Action Items for Next Period Monthly milestones break down quarterly goals into manageable objectives. Each milestone should specify the activities and outcomes expected by the end of the month, facilitating progress tracking and enabling timely adjustments. Weekly activities define the concrete steps needed to reach monthly milestones. Establish a checklist that includes prospecting, follow-ups, and client meetings while ensuring alignment with the larger sales strategy. Strategy Adjustments Sales Plan Calendar Setting clear action items for the next period is vital to maintaining momentum. Based on reviews and analysis, define specific, measurable goals and assign responsibilities to ensure that progress is tracked. This focus fosters accountability and aligns everyone towards shared objectives. Based on data gathered from performance analysis, strategy adjustments should be implemented to enhance effectiveness. This may include reallocating resources to high-performance segments or adapting tactics to better meet customer needs. Continuous iteration leads to sustained growth. Behavioral Attributes A well-structured sales plan calendar aligns activities and timelines with strategic sales goals to enhance productivity and

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