Marketing Campaign Presentation
Transcript: Marketing Campaign Presentation HISTORY History Hummer is the brand of off-road and sport-utility vehicles first manufactured by AM General Corporation and purchased by General Motors (GM) in 1998. They marketed three vehicles: the original Hummer H1, based on the Humvee; and the H2 and H3 models that were based on smaller, civilian-market GM platforms. H1 H1 The first vehicle in the Hummer range was the Hummer H1, based on the Humvee. H2 H2 The Hummer H2 was the second vehicle in the Hummer range. There were two variations: The H2 SUV and H2 SUT. The H3 and H3T truck were the smallest of the Hummer models and were based on the GMT355 platform shared with the Chevrolet Colorado and GMC Canyon compact pickup trucks. H3 H3 Marketing Campaign Idea: IDEA Targeting the Large institutes to be our biggest influencer in our Campain. Target Audience Brief Target Audience Military: Off-road and safe desert exploration. Construction companies: wild and tough evnironemt conustruction yards. Hospitality: Any organization looking for safe & Luxury image for their visitors SUV Lovers: To be unique by owning a Beast and enjoying the Wild Off-road passion General Motors creats content to attract: Military Army Vehicles Department of the Egyptian Army: Goals : They hope they can achieve the deal successfully with his terms. To continue the contract with the army for some long time Experience of confidence between the company and army on long term relationship. Frustrations: The high prices for large quantity orders. That the car can be modified to cope with carying a weapon .. they need the solution that it can be easily edited. BIO: It’s one of the most important weapons in the egyptian army , without it soliders can’t be transported to battle or other weapons to be delivered to battle. It has the largest numbers in the egyptian army behind the leading infantry department Known by its military designation as the High Mobility Multi-purpose Wheeled Vehicle, the HMMWV is a lightweight, highly mobile, diesel-powered, four-wheel-drive tactical vehicle that uses a common chassis to carry a wide variety of military hardware ranging from machine guns to tube-launched, optically tracked, wire command-guided (TOW) anti-tank missile launchers. It must perform in a wide variety of terrain, from deserts to jungles, for long periods of time, with minimal maintenance. It has to carry its cargo and occupants in safety while dodging instruments of war — bullets, bombs and mines,Bullet proof. Humvee Benefites for Army Construction companies Construction Companies Goals : achieving a great performance inside the construction site to elevate and approve the construction percentage and rate. achieving great success rates of site evolution due to the availability of the vehicle in many platforms Frustrations: Car problems or malfunctioning when in deep sand places or construction site Worries from lack of ability to perform tasks inside the construction site like moving objects or ability to transfer objects inside the construction site Worries of great fuel consumption rates. Car’s price. Worries from the car’s maintenance or service. Hummer Benefits for Construction Companies: As the Hummer is the brand of off-road and sport-utility vehicles So it can show a very good performance in tough, Rocky and unstable roads. Hospitality Hotels & Embassies: Goals: All safety and security measure are applied to the vehicle to insure and be confident of the guest's security and safety. All biometric and GPS tools to be enrolled inside the car's systems to be confident of delivering the guest in the best time. Free service and running service starts are 10,000 KMS. Comfortable chairs and sofa for the comfort of our guests The Marketing Campaign present a brand that skewed very much toward males, averaging 50 years in age and with an annual household income of more than 7Millions LE The target buyer for the less-expensive H2,still male, is from 35 to 49 years old and had a household income above 5 Million LE . Characteristics: ‘‘rugged individualists, adventurous entrepreneurs, and adrenaline junkies.’’ ‘‘successful achievers’’ and ‘‘style leaders.’’ SUV Lovers SUV Lovers Resources Resources: There are many kind of resourses can complete our Marketing Campaign Like: Project Manager Account Manager Designer PR Manager Search Engines E-Mail SMS Campaign Social Media 1-the 1st Goal of our Campaign is to sell the Humvee and H1 Hummer to a Mass Market, by 2020 GM will reach 6000 Purchases. 2- to pitch the Hummer H2 and H3 to a wider Market by 2021 General Motors will reach 50000 Purchases. Goals: Goals + Measurements We will reach our target Audience with many Channels: Channel #1 General Motor's Website. Channel #2 TV show Programs. Channel #3 show rooms Channel #4 Test Drive invitations for Celebrties. Channel #5 Sponsors. Channel #6 Influencers Marketing Campaign Channels: Channels
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