50th Anniversary
Transcript: Personalization & key words http://www.business2community.com/social-media/104-fascinating-social-media-marketing-statistics-2014-2015-01084935#WrtKb8CScsJvlqqo.99 Topic: Immigration Rights/Civil Rights and Equal Opportunity Attention all Section Members, The Section of Civil Rights and Social Justice takes the month of September, as Hispanic Heritage Month, to bring to your attention the civil rights concerns of immigrants in the United States. This is an area of great interest for the Section. Immigration is an integral part of American society, as we ourselves were born out of an immigrant movement to this “new world.” Today, immigrants face unique challenges that are a definite issue of civil rights and social justice. On a daily basis, immigrants deal with prejudices, discrimination, and outright brutality because of circumstances, that in many cases, they could not control. [Mention active Committees] The United States, as it is comprised of today, has 41 million immigrants living within its expansive borders (13% of the entire population). Each year, the United States government spends $1.84 billion on detaining immigrants, for what are many times, unjust reasons. Among those detained and many times, deported, are unaccompanied minors. As a concern of the ABA as a whole, undocumented children can easily become victims of the red-tape laden legal system of the United States. Undocumented children do not know who to turn to and when they are not afforded legal representation, 85% of them are deported, even though they may have a right to stay in this country. This humanitarian concern, an issue of civil rights and equal opportunity, must be addressed and it is a paramount affair of the ABA. [Insert information about Committee programming coming up] Thank you for your continued support of the Section. Please like us on Facebook and Twitter (@ABA_IRR) and look out for our upcoming social media posts and email E-blasts on this topic all throughout the month. Anniversary blog for member stories, comments, etc. Original OR Curated Interviews Video Content Sample Weekly Email 22.2% Goals & Objectives Hashtags Picture Transformations Interactive Content A Marketing Campaign Market Social Media accounts whenever possible 85% Content Marketing Some things never go out of style Visuals Media Box inexpensive easy i.e. Before & After/Then & Now http://www.hubspot.com/marketing-statistics Create promotional content to increase new membership, interactivity with existing members, and Section donations. September 2015 Immigration and Civil Rights and Equal Opportunity Other Social Media Activity Interactive Content Trivia Top 10 List Commentary Historical Timeline Option 3: Interactive Graphics Research & Analytics 50 Years of IRR: http://www.ioninteractive.com/white-papers/ http://ebookfriendly.com/printing-history-timeline-infographic/ 359 The use of video content for marketing increased 73% this year; use of infographics grew 51%. Event Promotion Interchangeable design elements Main Content creating or curating and then distributing valuable, relevant, and consistent content rather than selling your brand. http://www.socialfresh.com/marketing-statistics-every-cmo-should-know-in-2014/?utm_medium=Webbiquity.com Interesting content is a top reason people follow brands on social media. 304 Interactive features & eye-catching graphics Polls Why it's Important Sample Twitter and Facebook Posts Mobile friendly of organizations market with content. of people say they open an e-mail because of the subject line. Logo Marks key events on veritical timeline Utilizes relevant graphics to lead the viewers eye Incorporates relevant statistics 90% In Summary Marks key events on horizontial timeline Relies heavily on old-fashioned theme Main focus is text content Twitter Post - "If you are interested in the rights of immigrants, the Committee for the Rights of Immigrants is for you. Contact “x” to join the fight that has been raging for 50 years at the Section of Civil Rights and Social Justice. #law #50yearsofcivilrights" Marks key events on a vertical timeline Relevant graphics Highlights important texual content Option 1: of B2B buyers believe companies should present information via social networks. "Logos Over the Years" collage Bottom Line Present objective information and planning that will educate our members and further establish the Section as an active entity in the ABA. Sharing Content Personalized subject lines are more likely to be opened. Social Media Old and new pictures with an emphasis on the juxtaposition "The Committee on the Rights of Immigrants is an active committee engaged in the guarantee of civil rights for immigrants in this country and abroad. One of the premier issues that this entity is particularly concerned with is the concern over undocumented children here in the United States. As a concern of the ABA as a whole, undocumented children can easily become victims of the red-tape laden legal system of
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