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PORTER’S FIVE FORCES ANALYSIS

Transcript: PORTER’S FIVE FORCES ANALYSIS PORTER’S FIVE FORCES ANALYSIS The model is named after Michael E. Porter. Porter's Five Forces is a business analysis model that helps to explain why different industries can sustain different levels of profitability. The model was originally published in Michael Porter's book, "Competitive Strategy Porter identified five undeniable forces that play a part in shaping every market and industry in the world 1. Competition in the industry; 2. Potential of new entrants into the industry; 3. Power of suppliers; 4. Power of customers; 5. Threat of substitute products. Undeniable forces Strategy Competition in the industry Next steps Potential of new entrants into the industry; Timeline Timeline Stage 1 Stage 2 Stage 3 Time Pricing Pricing Offer 1 Offer 2 Offer 3 $1,000 $2,000 $3,000 Service 1 Service 2 Service 3 Service 4 Service 1 Service 2 Service 3 Service 4 Service 1 Service 2 Service 3 Service 4 Next steps Next steps Timeline Timeline Stage 1 Stage 2 Stage 3 Time Pricing Pricing Offer 1 Offer 2 Offer 3 $1,000 $2,000 $3,000 Service 1 Service 2 Service 3 Service 4 Service 1 Service 2 Service 3 Service 4 Service 1 Service 2 Service 3 Service 4 Next steps Next steps Timeline Timeline Stage 1 Stage 2 Stage 3 Time Pricing Pricing Offer 1 Offer 2 Offer 3 $1,000 $2,000 $3,000 Service 1 Service 2 Service 3 Service 4 Service 1 Service 2 Service 3 Service 4 Service 1 Service 2 Service 3 Service 4

Five Forces Analysis

Transcript: Brand Loyalty and Customer Relationships Established companies like TSMC benefit from strong brand loyalty and long-lasting customer relationships. New entrants must overcome significant inertia, as customers are often reluctant to switch suppliers due to reliability and trust factors. Conclusion: Impact of New Entrants Capital Requirements Starting a semiconductor company demands considerable capital investment in advanced manufacturing facilities and technology. Initial costs can reach billions, limiting entry to only well-funded corporations and restricting new market players. The threat of new entrants in the semiconductor industry remains low due to high barriers, significant capital requirements, and entrenched customer loyalty. These factors create a stable competitive environment, reinforcing the dominance of established players like TSMC. Barriers to Entry for Semiconductor Industry The semiconductor industry is characterized by high barriers to entry, including complex technology, substantial R&D requirements, and stringent regulatory compliance. These factors create challenges for new competitors seeking to establish a foothold in the market. Threat of New Entrants The semiconductor industry faces significant barriers that deter new entrants from competing effectively. Factors such as capital intensity and customer loyalty play critical roles in maintaining industry stability. Objectives of the Analysis The primary objectives of this Five Forces Analysis are to identify the key competitive pressures affecting TSMC and to evaluate the strategic implications of these forces. Ultimately, it aims to provide actionable insights to enhance TSMC's operational effectiveness and market share. Importance for TSMC Understanding Five Forces is essential for TSMC as it operates in a highly competitive semiconductor market. Insights gained from this analysis inform strategic planning, resource allocation, and market positioning to ensure sustained growth and profitability. Price Sensitivity in Market Product Differentiation Effects Five Forces Analysis Buyers in the semiconductor space exhibit high price sensitivity due to the competitive landscape. Increased competition has led to relentless pressure on pricing, requiring TSMC to implement cost efficiency strategies to meet buyer expectations without sacrificing quality. The level of product differentiation affects buyer power significantly. TSMC's advanced technology and unique processes allow for some pricing power. However, in highly commoditized segments, buyers may opt for alternatives, influencing TSMC's market strategy. Buyer Concentration and Influence In the semiconductor market, a few large buyers dominate the landscape, such as Apple and Qualcomm. This concentration gives them significant leverage over suppliers like TSMC, allowing them to negotiate for better prices and terms, impacting overall profitability. Bargaining Power of Buyers Overview of Five Forces Framework The bargaining power of buyers in the semiconductor industry is significant, influencing market dynamics and affecting pricing strategies. TSMC must navigate these influences to maintain a competitive edge. Introduction to Five Forces Analysis The Five Forces Framework, developed by Michael E. Porter, identifies five key factors that influence competitive rivalry: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and industry rivalry. This strategic tool helps firms assess their industry landscape and guide decision-making. The Five Forces Analysis framework provides a comprehensive understanding of the competitive dynamics within an industry. This analysis is crucial for TSMC to navigate the semiconductor market effectively and maintain its leadership position. An In-Depth Look at TSMC's Competitive Landscape Impact of Raw Material Availability Raw material availability is critical in semiconductor manufacturing, significantly impacting production timelines and costs. Fluctuations in the supply of materials like silicon and copper directly influence TSMC's ability to meet demand and maintain competitive pricing. Major Competitors in the Semiconductor Market Supplier Switching Costs Switching costs for TSMC when changing suppliers can be substantial due to the specialized technology and processes involved. High switching costs can lead to increased supplier dependency, which impacts negotiation power and sustainability of supply chains. Key players include Intel, Samsung, and GlobalFoundries, each holding substantial market shares. Intel focuses on advanced process technology, while Samsung leverages its powerful manufacturing capabilities to compete aggressively. Supplier Concentration and Control Rivalry Among Existing Competitors The semiconductor supply chain often sees a limited number of suppliers controlling essential materials and components. This concentration can lead to increased pricing power for suppliers,

Five Forces Analysis

Transcript: Creates and maintains positive relationships in many ways. This suppliers offers a product that is far from unique. The food processing industry is very large and competitive The company has been around for over a century The threat of new entrants is moderate Power of suppliers Nestle is beset with the threat of substitute goods. It is vital to improve it's products to fight this threat. Threat of Entrants Costumers have a large amount of power Close substitutes products Nestle deals with this threat by meeting the needs of it's costumers. Five Forces Analysis Power of buyers Nestle is a powerhouse in food industry, but so are others. Rivalry is strong in this industry. Advertising it's a way to fight this threat. Rivalry Substitutes and complements

Five Forces Analysis

Transcript: Five Forces Analysis Annette Lee, Period: 2 Who and When Who invented it and when? - Michael E. Porter of Harvard Business School in 1979 Purpose Purpose - to assess the competitive strength and position of a business organization How it works How it works Bargaining power of suppliers Delivers proven results - measures how easy it is for suppliers to drive up prices Bargaining power of buyers Manages and integrates your workflow - measures how easy it is for buyers to drive prices down Competitive rivalry Manages and integrates your workflow -determined by number and capability of competitors in market Threat of substitution Manages and integrates your workflow - chances of customers switching to new organization offering lower prices Threat of new entry Manages and integrates your workflow - profitable market attracts new entrants, eroding profitability Shortcomings - ineffective for individual firms - cannot decide optimal industries with certainty Shortcomings Strengths - help organizations understand factors affecting profitability in a certain industry Strengths Current Uses - Yes, it used by major companies - Ex: Ikea uses it to determine how these 5 forces affect its competition Current Uses Effectiveness - It is effective - not considered to be an outdated strategy - Ikea is world's largest furniture retailer Effectiveness Application - Ikea -1) Bargaining power of suppliers - relatively low 2) Bargaining power of buyers - relatively low 3) Threat of substitutes - relatively low 4) Threat of new entrants - low to moderate 5) Competitive rivalry - moderate to high Application Quiz 1) Who invented it? 2) How many forces are there? 3) What company/example uses this strategy? 4) Name one of the strategies 5) What is the purpose of this tool? Quiz

Porter's Five Forces Analysis

Transcript: Threat of New Entrants Attractiveness Over the Next 5 Years Analyzing the Five Forces for Icon of the Seas Market Trends and Projections Barriers to entry in the cruise industry include high capital requirements, regulatory challenges, and established brand loyalty. Icon of the Seas benefits from these barriers, making it difficult for new competitors to enter the market effectively. This section delves into the competitive dynamics influencing the market environment for Icon of the Seas, applying Porter's Five Forces to provide insights into its strategic positioning. The cruise market's outlook appears strong, as consumer interest in experiential travel continues to rise. Icon of the Seas, with its innovative features, is well-positioned to attract diverse demographics, enhancing its competitive edge. The cruise industry is projected to grow at a CAGR of 6-7% over the next five years. Key trends include increasing demand for sustainable travel options, personalization in cruise experiences, and the integration of advanced technology onboard cruises. Bargaining Power of Suppliers Industry Rivalry Suppliers in the cruise industry, particularly those providing specialized services and materials, hold moderate power due to limited options. However, large cruise lines like Icon of the Seas can negotiate favorable terms due to their scale and purchasing power. Competition in the cruise industry is intense, with several well-established players vying for market share. Icon of the Seas faces pressure to differentiate itself through unique offerings and exceptional customer service to thrive in this competitive environment. Bargaining Power of Buyers Final Thoughts on Strategy Moving Forward Threat of Substitutes Customers exert significant influence in the cruise market, as they can easily compare offerings from various operators. Icon of the Seas must continuously enhance its value proposition to attract and retain customers in a competitive landscape. Alternative vacation options, including all-inclusive resorts and land-based travel experiences, present a significant threat. The unique experience offered by cruises must continually evolve to mitigate this risk and maintain customer interest. To capitalize on the promising market outlook, strategies must focus on sustainability, customer experience, and technological advancements. Investing in these areas will ensure Icon of the Seas remains competitive and appealing in the evolving cruise industry. Market Future Outlook The cruise market is evolving rapidly, influenced by changing consumer preferences and industry innovations. Understanding the emerging trends and projected market attractiveness will guide future strategies for Icon of the Seas. Icon of the Seas Overview Porter's Five Forces Analysis Features and Innovations Understanding the Icon of the Seas reveals its groundbreaking features and strategic market positioning, aimed at a diverse target audience seeking innovative cruise experiences. The Icon of the Seas introduces cutting-edge features such as expansive water parks, sustainability-focused design, and tech-enhanced experiences, setting a new standard for cruising. It boasts energy-efficient systems, allowing for a reduced environmental footprint while providing luxury amenities for passengers. Market Positioning Target Audience Positioned as a leader in the cruise industry, Icon of the Seas targets the expanding market of family-friendly vacations, while catering to luxury travelers. Its emphasis on diverse onboard experiences aligns with current travel trends seeking customizable and memorable holiday options. The primary audience for the Icon of the Seas includes families, adventure seekers, and affluent travelers. By catering to a broad demographic, the ship enhances its appeal through various entertainment options, excursions, and dining experiences that resonate with different age groups and interests. Opportunities and Risks through the Lens of Icon of the Seas Importance in Strategic Analysis Understanding these forces helps companies identify their competitive advantages and potential threats. By assessing each force, firms can devise strategies to enhance their market position and profitability. Overview of the Five Forces Model The Five Forces Model comprises: 1) Threat of New Entrants, 2) Bargaining Power of Suppliers, 3) Bargaining Power of Buyers, 4) Threat of Substitutes, and 5) Industry Rivalry. Each force evaluates the competitive intensity and, consequently, the profitability potential of an industry. Applications in Various Industries Porter's Five Forces applies across diverse sectors including technology, healthcare, and consumer goods. This versatility allows businesses to tailor their strategies based on the unique competitive environment of their industry. Introduction to Porter's Five Forces Porter's Five Forces model is a leading framework for analyzing the competitive dynamics of an industry. It provides insights into

Five Forces Analysis

Transcript: Northwest Cooperative Deveopment Co-op Development Centers Interfaith Business Builders Ohio Employee Center Center for Family Life CooperationWorks Child's Space ICA Group Stacey Co MadWorC WAGES VAWC DAWI other co-ops start-ups conversions incubators co-op developers DAWI CCHD Peer Advisors Working Pros DAWN staff Other contractors advocacy organizations community development organizations co-op development centers university-based community legal clinics employee ownership centers "new economy" activists and organizations local governments Cooperative Conferences Incubators and Academies Regional Networks Funding Organizations Worker Cooperatives Individual Members Libraries, Wikipedia, USDA, Information Sources Who are DAWN's competitors? Competitive Rivalry Power of New Entrants Who are the New Entrants? Threats of Substitutes Power of Buyers Power of Suppliers Who are DAWN's suppliers? Who are DAWN's buyers? Five Forces Analysis What (and who) could replace DAWN in the marketplace?

PORTER's Five Forces Analysis

Transcript: Threat of Subtitutes Bargaining Power of Suppliers Threat of New Entry Bargaining Power of Customers Competition Rivalry Subtitutes products for the business are birthday cards, stamps, toys, candies and rings With specific materials and production methods our sourvenirs can be cheaper than other substitute products Most people search something which is not homemade, thus it is to find another different way that stregthen substitution At the Energy Hub, it will be competitively complex if other students who sale other merhandise and volunteer service have more members, better prices, and convenient products Competition will be diverse since usually the traders at the Energy Hub offer foods, electronics, club societies and luxury Informational complexity can be decreases with social network, team based supervision, and practical accounting Level of differentiation between traders is high but the maturity of the business is still as a rookie PORTER's Five Forces Analysis It is possible that our the number of our customers can be as much as those who usually go to a cafeteria. Because our sales of souvernir is at the Energy Hub, the volume of purchases on our business can be medium if some customers are college people who enjoy tourism We will arrange low to medium prices to customers due to limited resources and according to the situation with the customers If the majority of our customers are foreign students who enjoy tourism, their number can be 5 to 10 people every hour at the business It can be difficult to adjust selling terms if our customers (students or teachers) have some experience in haggiling the price At the Energy Hub, our customers are expected to be college students, office workers and instructors. Since our products are sourvenirs made of bottles and decoration, the supply must be from stores or supermarket These suppliers can have no direct relation to influence our prices since our business is informal as a simulation It will be costly to switch suppliers due their changes in availability in resources and prices Since there are many stores around Sunway resort to to choose for our products, we will need each of their help not too frequently. Thus they cannot often dictate prices powerfully Capital requirement depends on the situation and must be organized with serious caution due to limited budget If one of the other groups from the class enters selling of similiar products, it increases the intensity of competition but it can costly for that other group if we have superior readiness In proprietary product differences, our products are designed to be simple, low cost, decorative easy to produce, in the form of a decorated bottle as a gift and memento Resources remain scarce during the start of the business and until profit is sufficient and establised relation with reliable suppliers. This is directly related with the amount of bubget and supply choices Cost advantages depends easy access to specific materials and production methods Access to distribution depends on availability of transportation, effeciency of advertisement and commercial nature of the location for sales

PORTER'S FIVE FORCES ANALYSIS

Transcript: PORTER'S FIVE FORCES ANALYSIS Forces limiting profitability Continued viability of the firm Defending market share LIMITATIONS "Innovating has significant costs to a business and creating a brand new market can sometimes feel like betting a company on the even square of a roulette wheel" MARKET MAKING Marketing Strategy Growth Does the cost of the investment correspond to the rewards? Adequacy Data Validity Static MARKET MAKING EVALUATING THE COMPETITIVE LANDSCAPE OF AN EXISTING FIRM VENTURING INTO NEW MARKETS VENTURING INTO NEW MARKETS Entry and Exit Rebranding the company

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