Faculty Interview:
Transcript: Undergraduate from the Hastings College in Nebraska originally and economics major took a marketing course junior year and wanted to earn her masters in marketing attended the University of Nebraska-Lincoln where she obtained her Ph.D. in Marketing Assisted in Research studying reverse socialization Once she graduated with a Ph.D. in Marketing from Nebraska, the University of Wisconsin was her top choice The UW faculty was top in all areas and they studied diverse issues Epp, A., Jensen Schau, H., & Price, L. (2014). The Role of Brands and Mediating Technologies in Assembling Long-Distance Family Practices. Journal of Marketing (78), 81-101. Epp, A., & Price, L. (2011). Family Time in Consumer Culture: Implications for Transformative Consumer Research. Transformative Consumer Research for Personal and Collective Well-Being, 599-622. Epp, A., & Price, L. (2011). Designing Solutions around Customer Network Identity Goals. Journal of Marketing (75), 36-54. doi: 10.1509/jmkg.75.2.36. Epp, A., & Price, L. (2010). The Storied Life of Singularized Objects: Forces of Agency and Network Transformation. Journal of Consumer Research (36), 820-37. doi: 10.1086/603547. Thompson, B., Koenig Kellas, J., Soliz, J., Thompson, J., Epp, A., & Schrodt, P. (2009). Family Legacies: Constructing Individual and Family Identity through Intergenerational Storytelling. Narrative Inquiry (19), 106-134. doi: 10.1075/ni.19.1.07tho. Epp, A., & Price, L. (2008). Family Identity: A Framework of Identity Interplay in Consumption Practices. Journal of Consumer Research (35), 50-70. doi: 10.1086/529535. Arnould, E., & Epp, A. (2006). Deep Engagement with Consumer Experience: Listening and Learning with Qualitative Data. The SAGE Handbook of Marketing Research Terrified of public speaking taught as a graduate student thought it was crazy that she would be teaching students that were only a few years younger than her turned out to be less intimidating and she loved teaching each class was a different experience Passions Having a clear vision and empathy Reflect, get organized and make a plan Understand the people they are leading What she Teaches Published Works Consumer Behavior (since 2008) Undergraduate students and MBA students Teaches in the Fall and conducts research in Spring/Summer Amber's Education by: Stefani Gutmann Studies families Gets to go into their homes and observe them for weeks Most recent study: Outsourcing parenthood Currently studying: Choice overload for new parents Research What Makes a Good Leader? Faculty Interview: Professor Amber Epp How she arrived in Madison How she Became a Teacher Reading Spending time with her family Research and making a difference in academics and improving everyday family life