EY PRESENTATION
Transcript: PLAY-OFF BY- PRAGYA KHATRI 29 (SYBAF) INTRODUCTION INTRODUCTION Look around and you'll see a thousand lovers of video games claiming that if they don't play a video game for a couple of days, they could die. Maybe they wouldn't but one thing is really obvious that after these animated figures, they're mad. It has always been a great source of entertainment, but this entertainment costs far more than other comparable entertainment sources, unfortunately. Some people like to go to the play station and play for hourly costs, while others like laptops and personal computers play on small screens. Each real gamer fantasises about having one of its own, but are very expensive form of entertainment because they continue to change every season or so. Purchasing isn't always a good idea in this situation. So a better idea is to rent them. Here’s when PLAY-OFF comes in. ABOUT THE IDEA ABOUT THE IDEA Games too expensive to buy? No more! Browse through our list of the hottest titles of today or grab a game for a nice, low price to hold. Have you got a subscription, become a member today. If you rent video games online from play-off, you'll find an infinite amount of fun no matter what video games you enjoy playing, or what machine you play them on. It is quick to use our service,register today and receive the new video games delivered directly to your door. All the games that you want to have, when you want them! TAG LINE AND LOGO ORDER. PLAY. RETURN STRATEGY STRATEGY The company aims to offer video games players a new way of acquiring games, and offering great and knowledgeable customer services at same time. The mission statement of company is to provide customers a chance to play new and popular console games for a great value by offering them the option of renting games instead of buying them. The aim is to make service as easy and effortless for the consumer as possible. Company aims to establish a customer database and keep improving the product range on their preferences. Company aims to start including the next generation games into its product range. The goal of the company is to expand to a new city within 2 years. 4P'S 4P'S 1.PRODUCT Results 2. PRICE 3. PLACE 4. PROMOTION SWOT ANALYSIS SWOT ANALYSIS 1. STRENGTH 2. WEAKNESS 3. OPPORTUNITIES 4. THREATS DIGITAL MARKETING CONCLUSION