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EY Presentation #2

Transcript: Tactic Submit a brief statement on the name similarity to the Huffington Post 2009 & 2010 Revenue declines for two consecutive years Informing the Public Global Press Release 2011 & 2012 Revenues increase due to global acquisitions Causing inconsistency in messaging and brand "Building a better working world" has always been their mission, it differentiates themselves from competitors With Vision 2020, EY will not just keep pace with change but stay ahead of the curve Actions Key Messages These similarities will have no effect on the company, because: Individuals searching "EY" will understand the difference The benefits of rebranding outweigh the bad press Questions Employee handbooks Advertisements Office Designs Research Think Long Term Global Focus Search Engine Optimization Anticipate the worst case scenario and have a plan Only proceed if the positives outweigh the negatives Jordan Gover, Faith Gachii & Maryna Rath The Bad Press releases SEO & Google AdWords Addressing the EY! Magazine issue Magazine Mix Up 2013 EY places #3 Big 4 firms Far behind Deloitte and PwC 1. Unify organization globally Adopted a global brand name, tag line and logo Appointed a global chairman and CEO Changing the name to EY will provide consistency and ease of use for clients Overall - EY rebranding was successful 2012 Global Review The Good Social media platforms Use of an outside agency Billboard launch Appearance change in all offices Firm-wide webcasts Consistent message (follows new business strategy) Employee handout http://www.ey.com/GL/en/Issues/Business-environment/building-a-better-working-world#home EY Vision 2020 Rebranding Tactics Recommendations 2. Reposition in competitive market Consulted with industry experts, clients, partners and discussion groups Established a long-term vision (2020) Actions Lessons Learned What should have been done/ how to proceed Do you think the benefits outweigh the repercussions from EY! Magazine? Make sure the public understands your message Run teaser ads Have the new CEO & Global Chairman talk to employees Talk to the press Ernst & Young LLP. vs EY US EY let the magazine issue play out on its own Generated buzz about its re- branding Address the magazine Focus more on future media relations 1. Unify the organization globally Consistency and ease of use Brand recognition 2. Reposition company in the competitive market Create high performing teams and great client services Combat industry trends of stagnation Key Messages EY Vision 2020 Rebranding Strategy Situation

EY PRESENTATION

Transcript: PLAY-OFF BY- PRAGYA KHATRI 29 (SYBAF) INTRODUCTION INTRODUCTION Look around and you'll see a thousand lovers of video games claiming that if they don't play a video game for a couple of days, they could die. Maybe they wouldn't but one thing is really obvious that after these animated figures, they're mad. It has always been a great source of entertainment, but this entertainment costs far more than other comparable entertainment sources, unfortunately. Some people like to go to the play station and play for hourly costs, while others like laptops and personal computers play on small screens. Each real gamer fantasises about having one of its own, but are very expensive form of entertainment because they continue to change every season or so. Purchasing isn't always a good idea in this situation. So a better idea is to rent them. Here’s when PLAY-OFF comes in. ABOUT THE IDEA ABOUT THE IDEA Games too expensive to buy? No more! Browse through our list of the hottest titles of today or grab a game for a nice, low price to hold. Have you got a subscription, become a member today. If you rent video games online from play-off, you'll find an infinite amount of fun no matter what video games you enjoy playing, or what machine you play them on. It is quick to use our service,register today and receive the new video games delivered directly to your door. All the games that you want to have, when you want them! TAG LINE AND LOGO ORDER. PLAY. RETURN STRATEGY STRATEGY The company aims to offer video games players a new way of acquiring games, and offering great and knowledgeable customer services at same time. The mission statement of company is to provide customers a chance to play new and popular console games for a great value by offering them the option of renting games instead of buying them. The aim is to make service as easy and effortless for the consumer as possible. Company aims to establish a customer database and keep improving the product range on their preferences. Company aims to start including the next generation games into its product range. The goal of the company is to expand to a new city within 2 years. 4P'S 4P'S 1.PRODUCT Results 2. PRICE 3. PLACE 4. PROMOTION SWOT ANALYSIS SWOT ANALYSIS 1. STRENGTH 2. WEAKNESS 3. OPPORTUNITIES 4. THREATS DIGITAL MARKETING CONCLUSION

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