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Ecommerce Test Strategy Presentation Template

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eCommerce Strategy

Transcript: A Design That Inspires Smart Navigation Layered Navigation Smart Search Mega Menu Real Time Inventory POS Pricing Product Reviews Color Swatch Q&A Videos Relationships Advertising Buying Made Easy March 3rd: Design Completion March 31st: Product Catalog Completion April 1st: New Site LIVE! April 6th: Advertising Plan Begins July: Rewards & Gift Card Implementation August: Ski Site October: Golf Site Site Features At A Glance Net Promoters Customer Service Social Media Resident experts Blog/News Social Login Store Pick-up Store Locator 1 Page Checkout Pay Per Click Re-marketing Social Ads Merchant Display Pre-roll Golf & Ski Online Easier of Use Timeline ZMOT-Eco-System Enhanced Speed Reviews Intuitive Shopping In-store promotions Locations Partners Events Hours Merchandizing to Sell A New Approach Local Local Store Website Product Staff Smarter Marketing Wordpress Blog Wishlists Out of Stock Notifications Newsletter Pop-Ups

Strategy Template

Transcript: STRENGTHS Combination of catalog protective products and custom molding capabilities is a differentiator Qualified vendor at most medical device manufacturers Brand recognition in the Design Engineering community Quality system that understands needs of medical customers Library of standard materials with supporting certifications increases customer’s confidence and expedites approval WEAKNESSES Lack of clear direction on types of opportunities to pursue Sales team’ technical sales capabilities Industrial manufacturing company trying to add Medical Capabilities (e.g. automation, cleanliness) organically, competing against specialized, existing Medical Molders Significant gaps in non-protective/functional catalog product offering Lack of Strategic sourcing to support Long quote turnaround on custom opportunities THREATS Updated costing on cannulas shows this is not profitable and we will likely lose all of this revenue ~$500K in addition to $550K already lost Long sales cycle and frequency of product development stalls/cancellations Decline in number of new product introductions due to FDA (recalls and slower 510k/PMA) Low cost off shore sources for functional products Directives to move away from vinyl OPPORTUNITIES Promote Extrusion capabilities to support orthopedic and other packaging Traditional and Specialized materials Focus on Custom, Manufactured Silicone Poor market perception of Qosina due to pricing Show how things would improve Pro Conclusion Con SWOT EXAMPLE Describe the next steps Describe the desired state Get your audience excited Idea 2 Pro Pro Con Con Refer back to the pros and cons Idea 1 How problems can be resolved Pro Describe the idea you think is best Strategy Recommendation What if we do nothing? Medical Segment Dashboard Based on Jim Harvey's speech structures Explain how it will help Con

Test ecommerce

Transcript: September 27th, 2018 at Supernova How can we help you to make your webshop e-commerce-proof? Common Challenges 10 questions Challenge 1 Challenge 1 Challenge 2 Challenge 2 Challenge 3 Challenge 3 Market Trends Market Trends and strategy Make sure that your webshop can easily be found by customers B2C 1 Make sure your webshop can easily be found by customers What about? App-proofed? Most online sales take place via mobile devices ? B2C E-Commerce IT 2 Make sure you can trust on your integrated IT environment What about? Enterprise Resource Planning (ERP Software) Digital Signatures Digitalization of procedures Cybersecurity and Fraude IT Environment Trend 3 Trend 3 Solutions Challenges Solution 1 Solution 1 Solution 2 2 Solution Solution 3 3 Solution Solution 4 Solution 4 Working together Our team Tiers of service Tiers of service Tier 1 Tier 1 Tier 2 Tier 2 Tier 3 Tier 3 Pricing Pricing Standard Standard Premium Premium FAQ FAQ

Tektron Ecommerce Strategy

Transcript: Requirements What needs to be done? Content Strategy.. Setting Up Tiktok. Content Scheduling. Budget? Marketing Budget- start with $50 a week for awareness campaigns. Support Needed? Social Media Management A Graphic Designer/Video Editor. Market Places Amazon eBay Atara Lowes Home Depot 1000 Bulbs Superbright LEDs Lightup.com Grainger Bulbs.com Better to concentrate on 2nd and 3rd tier ecommerce listers as per Brandon suggestion. Requirements What needs to be done? Setting up remaining market places. Listing all the products in existing market places. Budget? Marketing Budget Digital Media Channels Support Needed? Key Person to partner up with remaining market places. A graphic Designer. 1. Facebook Groups. 2. Instagram. 3. LinkedIn. 4. YouTube. 5. TikTok. 6. Twitter. Requirements What needs to be done? Techno Website Redesign by introducing its brands. Budget? Not needed. Support Needed? Not needed. Currently, have a team of developer and graphic designers. Ecommerce or Manufacturer Website? TEKTRON's Primary Business Model - B2B B2C Sunco Lighting Hykolity Online Consumer Focused and Bulk Order Programs What Competitors are doing? Euri Lighting TEKTRON E-commerce RoadMap MAX Lite E-commerce Website Our Online Retailers Our Reps Distributor Locator OEMs Market Places Digital Media Maximizing Online Presence & Drive Sales 1. What needs to be done ? 2. Budget ? 3. Support needed ?

eCommerce Strategy

Transcript: Customer : - User generated content - Instagram & Youtube focus - Fidelity card (registering & using online) Commercial : - Product virtual pack (ie: x6) - Personnalized bundled (ie: park avenue palette) - Nyx products - Parapharmacy products - Monthly Beauty Box Organisation : - Live chat - Web 2 Store - Opening to FR, NL & LU - Integrated promotion system Visez haut Being "top of mind" beauty retailler Being the first online beauty community Being a "gift" destination Generating trafic More product per cart Focus on price "Test & Learn" team Culture Becoming 1st shop GDPR KPI Customer : 11500 Conversion : 0.75% Cart : 33€ 2020-2021 Stocks Trends 2018 Local supplier 2018 : 0.5 M€ - 50 daily orders 2019 : 2 M€ - 200 daily orders 2020 : 4 M€ - 400 daily orders KPI 2020 Customer : 50000 Conversion : 2% Cart : 38€ 6 months 2018 for Real eCommerce Strategy Facebook usage is declining - but still the most-used 2018-2021 Customer : - Back In Stock - Ratings & Reviews - Bancontact/Paypal - Retargeting/Remarketing Commercial : - DiBox - Virtual Bundle - Products only available online Organisation : - Omni1 - Promotion system (getting pre-filled info from GCC) - Ambassador program - eCommerce stocks Goals Instagram & Youtube are most used by 25-35 3 AXES 2019 Customer : - Recruiting - Services - Experience Commercial : - Assortiment - Virtualization Organisation : - Omni1 - Web to Store - Teams - Innovate to regain trust - Serve niche, individual needs First Beauty Community Omnichannel User experience 8500 products online Supporting the strategy "I have a dream" KPI Customer : 25000 Conversion : 1.5% Cart : 36€ Customer : - Acquisition with internationalization - Service "concierge" - Personalized experience Commercial : - Automatic Refill - Test all products Organisation : - Shipping 7/7 - Product process optimisation 2018 projects delayed +50% Conversion/month

test template

Transcript: Grade 04 Social Studies Unit 04 Exemplar Lesson 01: To Explore or Not to Explore Key Understandings People explore new lands for a variety of reasons, with a variety of effects. — Why did Europeans explore Texas? — What were the causes and effects of European exploration and colonization of Texas? Vocabulary of Instruction exploration motivation opportunity competition expansion Performance Indicators Grade 4 Social Studies Unit04 PI01 As a conquistador, write a letter to the Spanish monarch to explain your motivation to explore Texas. Include discussion of effects of your exploration on the American Indians and on the Spanish. Resources Possible, optional books for this unit On the Trail of Cabeza de Vaca by Peter Lourie Alvar Nunez Cabeza de Vaca by Valerie Menard We Asked for Nothing: The Remarkable Journey of Cabeza de Vaca by Stuart Waldman Cabeza de Vaca: Conquistador Who Cared by Mary D. Wade Coronado’s Golden Quest by Steck Vaughn Francisco Coronado by Don Nardo Francisco Vasquez de Coronado by Jim Whiting Francisco Vasquez de Coronado by Kristin Petrie LaSalle by Ann Heinrichs LaSalle by Kristin Petrie Robert de La Salle by Samuel Willard Crompton Tales from La Salle by Jessie Crockett Hopkins Journey to La Salle’s Settlement by Melodie A. Cuate Sieur de La Salle by Don Nardo Teaching Texas: www.teachingtexas.org The Texas Handbook Online-TSHA: http://www.tshaonline.org/handbook/online Texas Almanac: http://www.texasalmanac.com/ Spanish Exploration: http://www.pbs.org/weta/thewest/program/episodes/one/thevision.htm Cabeza de Vaca Texas Beyond History http://www.texasbeyondhistory.net/cabeza-cooking/index.html Francisco Coronado PBS-The New Perspectives on the West http://www.pbs.org/weta/thewest/people/a_c/coronado.htm New World Encyclopedia http://www.newworldencyclopedia.org/entry/Francisco_Coronado Lone Star Junction http://www.lsjunction.com/people/coronado.htm Rene Robert Cavelier, Sieur de la Salle Texas State Library and Archives Commission https://www.tsl.state.tx.us/treasures/giants/lasalle/lasalle-01.html Texas Beyond History http://www.texasbeyondhistory.net/belle/index.html Britannica Encyclopedia http://www.britannica.com/EBchecked/topic/326519/Rene-Robert-Cavelier-sieur-de-La-Salle/4020/Early-life Lone Star Junction http://www.lsjunction.com/people/lasalle.htm Handouts Links

eCommerce Strategy

Transcript: If you don't like change, you're going to like irrelevance even less Robust growth remains for online sales in August – up +22% year-on-year In the year to August 2012, Australians spent a total of $11.9 billion in online retail sales. This figure is equivalent to 5.4% of traditional bricks & mortar retail spending (Traditional sales grew 1.6% in the same period) SOURCE: NAB online retail sales index monthly update October 2012 It's not a business issue. It's a stay in business issue The Top Six 1) mobile first 2) data is the new rock and roll 3) stay home on christmas day 4) step away from the server 5) customers search for what you sell 6) customer service rules What does the role need to look like for us to be successful? set the strategic direction work the sneakernet subject matter expert What needs to happen? Product bundle SEO, payment gateway, messagenet ongoing strategic client reviews - upgrades status meetings with hybris every 4 weeks Sales methodology systematic targeted approach to market accelerator program to support new BDM's ongoing support and account management become the default hybris partner Delivery scale testing repeatable predictable production line Three horizons Reference horizon Fantastic Furniture launch Lorna Jane mobile Farmers win Repeat horizon systematic targeting of retail prospects land and expand in other verticals (government, telco, finance, B2B) the thud book Scale horizon the digital commerce factory grow with margin and quality offshore mobile first Required competencies data is the new rock and roll

eCommerce Business Template

Transcript: THE DATA Thank you for watching Your Text Develop Effective Campaigns Self Serve Campaign Tools make the process from 2x-10x faster and iterative. Retention Using our tool to define Customer Attributes like Purchase Velocity, Favorite Categories and Customer Satisfaction - - Then Multiple Campaigns are triggered when certain thresholds are met. Growth (Upsell / Cross-sell) Looking at events like Detailed Product Views, Searches and Item Abandons allows the suggested items to buy (and cross selling opportunities) to be highly personalized and relevant. Online Shopping use the spaces to insert your own text Topic 2 Presented By: Dashboard To Analyze Shopper GPS Navigation Apps Shopper Marketing & Analytics Platform Dashboard To Analyze Show how your process run instep by step Our Solution eCommerce Business Template Topic of Discussion New Ideas? get this and many more templates at Nunc at velit quis lectus nonummy eleifend. Curabitur eros. Aenean ligula dolor, gravida auctor, auctor et, suscipit in, erat Powering One of the Worlds Largest Retailers Additional Value Topic 4 Topic 1 Separate Elements Takes in all spend, performance & sales data that matters. In any format. Topic 3 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam nibh. Nunc varius facilisis eros. Sed erat. In in velit quis arcu ornare laoreet. Curabitur adipiscing luctus massa. Integer ut purus ac augue commodo commodo. logo Next Topic http://prezibase.com Zoom anywhere and describe in details Zoom into details and amaze the audience e-Shopping Building Effective Campaigns Use your text and logo Then zoom into them Use your Text What’s really engaging our customers? What are our most cost-effective ways to engage them? Use your Text You can use any of these spaces to insert your own text Visualize what’s driving revenue. Campaign ROI analysis for direct marketing tactics. Top awareness drivers. Use all these spaces to enter your text Use your Text

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