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Transcript: 2018.10.14 MARKETING STRATEGY Umidov Mirakhmad SONY Strengths Weaknesses Opportunities Threats ABOUT Strong brand Diversified business Popular profitable products Lack of dominant mobile devices Vulnerability of databases and networks Imitability of some products Further business diversification New product development Rapid innovation Cyber attacks Competition Software piracy CURRENT FINANCES CURRENT FINANCES 57,420 2017 64,445 10,337 11,695 2018 2017 2018 12% 13% Sales Revenue WHY ARE WE THE BEST? WHY ARE WE THE BEST? Entertainment Video Security Active learning https://pro.sony/en_GB/solutions/entertainment GOAL GOAL VISION Global environmental improvement Technological innovation and new business initiatives COMMITMENTS TO SUSTAINABILITY COMMITMENTS TO SUSTAINABILITY Research & Development Product Design Manufacturing Process Distribution, Sales, Marketing Risk, Health and Safety Management Business Models/Systems Technology Education 3 Driving Forces Towards Sustainability STRATEGY TIMELINE #1 #2 #3 #4 STRATEGY Business Portfolio Corporate Direction Initiatives of Each Business Segment Sony and Creating Social Value FOCUS TOPICS FOCUS TOPICS #1 #2 Music Movies FINANCIAL PROJECTION Q1 71,793 Q2 74,531 Q3 75,663 Q4 70,244 FINANCIAL PROJECTION 2019