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Dunkin Donuts Presentation

Transcript: Porter's 5 Forces Quality Economic Mccafé Starbucks Differents points of sales Differents bakeries 10,5% in 2014 = Technological = 1,5% 2 Social Competition In france Space technology Example in New York Price Market Penetration Market share in US Price + 5 19 Stable country No political problems No conflicts Maximum limit investment = 1 500 000 euros The company 12 Large choice of products food, cheese and wine PEST 8 Thank you! 9 22 16 The choice of the buyer is limited. Donut's is practically a new food product. 11 6 Avaibility 17 Attractive packaging 230 engineering colleges and 89 universities the number of patent is a good indicator of technological innovations: more than 10 000 patents in 2014. Ansoff Matrix 66 000 000 people 78% of the population staying in the cities = Dunkin'Donuts + 0,5% since October 2013 = 13 14 Barriers to Entry Computer engineering Corporate Culture 4 21 23 24 Political No competition Diversification CONCLUSION Nuclear energy Market Development 18 7 Need to propose choice. Donuts + Coffee. Ices beverages Breakfast and bakery sandwiches. Gifts ideas. 20 No specialization Suppliers Power Competition / Rivalry Threat of substitutes 15 10 Buyers Power 3 Product Development Positioning

Dunkin' Donuts

Transcript: Marketing Mix Perks Program Cont. Joint Commercial Featuring Betty White Pricing Strategy: Throughout the US Online and in store Target south Retirement states ex. Florida TV, radio, Internet, billboards Sponser golf events one year campaign test markets: Florida, Georgia, Texas, Maryland, North & South Carolina Build awareness Introduce new rewards program Mature audience to AARP Dunkin Donuts benefits Distribution Strategy: Promotional posters distribution Go into APP Market Customer on the go Revitalizing Dunkin Donuts Perks Reward Program Reinforcing Dunkin Donuts brand with AARP Cont. Brand Hierarchy Reward System: every 20 dollar = free medium coffee can be spent online for other items Monthly rewards Instant winner when card is swiped AARP members: double points every 10 dollars free coffee No card? 10% off purchases $15 customized cards 'Brand Keys' #1 in Coffee Customer Loyalty for the sixth straight year Two marketing oppportunies: Revitalizing Dunkin Donuts Perk Program Reinforcing the brand to the mature audience Brand Overview Packaging: Questions? Thank You More fan-centric than sales-centric establishing connection with customer, adding their social networking, and creating loyalty Connecting with one customer = connect with their network no charge only change: points customers will receive More products for free = spend more money for points Let customers pay to customize cards Promotion Strategy: Revamp the Dunkin Donuts Perks rewards program Partner with AARP By using the help from Perks & AARP Penetrate Southern markets Take advantage of DD's contracts with sports teams and leagues Cont. Strategic Positioning Average American household: 14 different rewards programs > only active in six Revitalizing program will be more appealing to consumers Engagement, incentive, and interaction are vital success factors Online access Perks APP Brand Elements program: continue to serve current customers. act as an incentive to possibly enhance sales of existing customers In addition to the new 'on-the-go', tech savy customers Direct competitors: city & town diners, local coffee shops Less direct competitors: Starbucks Older generation do not prefer Starbucks Product Strategy: One of the largest coffee shops around United States Recognized by 97% US population Founder: Bill Rosenberg First had success with "Open Kettle" Opened DD after the success 1955: franchised the company Today: About 10,000 stores worldwide AARP: American Association of Retired Persons USA: approx 313 million people Currently: 35.7 million AARP Magazine readers this is excluding members who opt out of the option = about 10% of the US Market 80% of Boomers expected to work during retirement years AARP website: Dunkin Donuts' listed under companies Concept Statement Slogan: "Dunkin Donuts Perks Card, Start you day with a perk Jingle: "It's time for the Percolator Joseph Acquaro Ethan Casucci Ryan Lavoie Nathalie Santillan Brieanne Weiland Market Analysis Redeem points for every dollar spent free coffee, mug, other items Discount for AARP members give incentive to AARP unknown to the brand Why? Group with massive buying power & market share AARP & Dunkin Donuts Logo:

Dunkin' Donuts

Transcript: Company name FORTUNE 500 Rank = #??? Employees in America # 600 Competitors... Mission statement, slogan, or motto... "America Runs On Dunkin" Personal Recommendation Nigel Travis Chief Executive Officer Corporate logo Sales Figures... Recent Headlines... Stock Performance... ECONOMICS Business Profile Julie Stanhope Income & Profit... Buy LONG? More recent Headlines... Brands... Corporate Website... www.Dunkindonuts.com Canton Massachusetts Products... Sell SHORT? Headquarters...

DUNKIN DONUTS

Transcript: Dunkin Donuts Philosophy: We exist to make our customer happy at all times. HISTORY 1946 William "Bill" Rosenberg founded INDUSTRIAL LUNCHEON SERVICES 1948 BILL Rosenberg opened OPEN KETTLE 1963 Robert "BOB" Rosenberg became the president and 100 stores are now established 1981 GOLDEN DONUTS INC. - Dunkin' Donuts was established here in the Philippines TYPES OF DONUTS Yeast Donut Mix (YDM) Yeast Raised Choco (YRC) ChocolateDonut Mix (CHM) Let's Now Try to Finish the Donuts 1950 Open Kettle was changed into DUNKIN DONUTS WELCOME STUDENTS

Dunkin Donuts Presentation

Transcript: How Remove Extra Supplies Afternoon Problems Encountered Food: Learning Curve/Diminishing Returns What H Year 2 8 way Why Utilizes primitive order processing methods What $16M Assumptions: U R Year 1 Year 3 Harvard Business Review Speed Increase Zone-Style Configuration Ergonomic Configuration Set in Order Sorting Douwe Egberts C60 Influx of customers at specific peak times Line is easily backed up Employees often have idle time Inefficient use of current layout Cluttered work space why Background Poor Queue Layout ORDER 676 Improves Work Flow What to do? Cut back on order completion time. Cost Analysis E 1.08 sec faster P Work Sampling Thank You Organize Supplies by Area Queue Model Present MOST Analysis Donuts Donut Coffee A Lean-Six Sigma Study we flow Present 6 workers available at any given time All workers are competent and equal 3 people in line to be busy Workers are cross trained Reduce customer wait time Beverages: Shine December 2012 Founded in 1948 10083 locations World Wide Planned Expansion to 15000 locations by 2020 Franchisee reported sales exceeded $6 billion 10.44 sec Hot Sandwich Equipment Redesign Z Scheduling Conflicts Unable to be behind the counter Unable to film or take photos Must be busy to collect data Learning Curve Plateaus (prevents kaizen) Proposed MOST Analysis by changing the workspace Inefficient Workspace Layout Tools Dunkin Pre-order System Lessons Learned Problems Observed Layout Changes I 9.36 sec Does not account for influx N Zechariah Abraham Sunny Rathor Nang Quach Alicia Gaston Prince Mingle START Combinations of Orders Continuous Improvement Dunkin Does not utilize modern technology $29M Average Process Time 6 Workers Moving Small Workspace 10% improvement Preorder Implementation into the Dunkin Donuts App iOS, Android and Windows 8 Implementation What Objective 2011 Dunkin Profits $19M Difficulties with Work Sampling Goals Diff Total Possible Combinations: steady state phase Perpetual Prepared Beverage $45M Faster Times Why Y Change the 5S How Traditional Coffee Pot Present Method Profits per year Dunkin Donuts Employees and Management How Dunkin Donuts is a multinational corporation Rutgers Dining Services runs LSC Dunkin Donuts Bain Capitol is an equity holder Increasing Proposed Method 1 Lean-Six Sigma Techniques Work Design Principles 10% 77 Douwe Egberts C60 Coffee Machine - $400 a monthCommercial TV Screen - $800Layout Redesign- $15000-$25000 Implementation Difficulties Employ Work Design Principles and Lean - 6 Sigma Methods to Improve the Current Method of Order Completion In general - Register: A1M1X10A1G1M1P1G1X10A1P1 = 290 TMU = 10.44 sec Coffee (w/Pot) - Support/Floater : A1G1P0I1A1G1P6M1I1P1G1P3A10P1 = 290 TMU = 10.44 sec Prepared Beverage- Support/Floater :A6G1P0I1M1X6M1A1I1M1A1I1M1G1P3A10P1 = 380 TMU = 13.68 sec Donut - Support/Floater : A6G1M1P0A1G1P1M1A6P1 = 190 TMU = 6.84 se Coffee (w/push button) - Support/Floater : A1G1P0I1M1X6M1G1P3A10P1 = 260 TMU = 9.36 sec Prepared Beverage- Support/Floater : A1G1P0I1M1X6M1A1I1M1A1I1M1G1P3A10P1 = 330 TMU = 11.88 sec Donut - Support/Floater : A1G1M1P0A1G1P1M1A6P1 = 140 TMU = 5.04 sec T How to lower the cost of enterprise sales? A O ` Improve work environment Operations Dunkin Donuts Real Life Applications Teamwork Working with Management Hot Beverage K Standardization Sustain Morning DMAIC Application Don't forget to call your Mom!

Dunkin Donuts Presentation

Transcript: Styrofoam DOUBLE-WALLED WINS! -Least durable Polypropylene -Recyclable:Type 5-Resin -Are not recyclable -Least insulated CAleb Mackin and Cam Carpenter conclusion -The most durable of the three cups -Heavy -Isn't recyclable, but made from renewables -Most expensive We came to this conclusion after researching all three cups thoroughly. We found that the double walled cup had a perfect balance beteewn insulation and feel. As stated earlier, the cup isnt recyclable but, it is made from renewable resources. Environmental Engineering -Least expensive Double-walled -Fairly durable -2 gallons of water are used to make 1 Styrofoam cup -Isn't slippery -Not made from renewable resources

Dunkin' Donuts Presentation

Transcript: Evan Embleton: Manager of Market Research Bill Hartz: Direct Marketing Manager Nathan Mancini: Creative Director Rachel Perry: Account Executive Kate Wade: Communication Specialist Olivia Webb: Project Manager Rachel Yeager: Multimedia Designer Rebecca Yuhas: Chief Public Relations Officer Research Competitors Focus Groups The Big Idea Advertising William Rosenburg, Founder "Because that's what you do with a donut, you dunk it!" Consumer Perceptions Questions? Background Social Media Holiday Radio Ad Radio Ad The "Dunking" Idea

Dunkin Donuts

Transcript: Dunkin Donuts: $1.95 Starbucks Kids Drinks Starbucks: $2.26 StarBUCKS VS Dunkin Donuts Kids Drinks Starbucks Confusion? What are you drinkin? 20 ounce cup of coffee prices: Dunkin Perks

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