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Digital Marketing Plan Presentation Template

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Digital Marketing Plan

Transcript: -Increase clientele from target audiences -Create a welcoming place for online interaction -Collect information for marketing campaigns -Stay in business Goals Plan Issues for Consideration -No budget for marketing -Marketing in different countries with different expectations -Owner has no marketing experience -Will go out of business if a viable solution isn't put into effect Resources -English Facebook page -Overhaul existing website -Landing pages, online reservations and payment, more user friendly -Partner with other outdoor adventure and travel companies -Monthly newsletters -Visiting guide program -Facebook -Travel Review sites -Existing web site -Whitewater Excitement CA's SEO research -Volunteers

Digital Marketing Plan

Transcript: Consumer Profile Open to all , ages13 and above Must have Facebook account Planning the Platform Facebook ad Clicks = 8,688 90% will Like = 7,820 50% of 7,820 = 3,910 x3 invites Generated Likes 11,730 Prizes and Surprizes! Facebook page Facebook ad Website Email: Customer journey map Analysis and Optimization Key Performance Indicator Don’t forget, he/she has a big “THUMBS UP” at the back. Goals Met! Create an app design by Dóri Sirály for Prezi Goals met: • Increased online presence • Increased social media followers • Generated more visits from existing customers. • More new customers gained. Goals Promo Requirements Spot and shoot a photo with the person wearing “I LOVE AYALA CENTER CEBU” @ Ayala Center Cebu. Value proposition Ayala Center Cebu is a regional mall that aims to provide high-class shopping of the most sought after brands and dining experience in Cebu. Ayala continues to offer the most unique and rewarding shopping and dining experience to both its local and foreign patrons. It is the ultimate place for premiere lifestyle, dining and entertainment destination. “Lovin’ Ayala” Photo Contest Facebook Likes 43,248 70%(out of 43,248 aware) = 30,274 30%(out of 30,274 can generate) = 9,082 x5 (invites) = 45,410 Newcomers! Every follower Counts When the number of followers reaches 45,000 Ayala will select a winner. Winners may be picked for every additional 5,000 followers. Conversion Funnel Brand Purpose *To increase the online presence of Ayala Center Cebu. * To increase the number of followers in social media by the created strategies promoting Ayala Center Cebu. * Utilize social networking sites to drive loyalty and increase frequency of visits. *To be able to attract and generate more customers out of their awareness of Ayala Center Cebu from social media. 1. Log on and like Ayala Center Cebu Facebook fanpage 2. Have your photo taken with Ayala Center Cebu assigned personnel (wearing the printed t-shirt - kindly refer to the above photo) during mall hours at Ayala Center Cebu. 3. Register and upload your photo at the “Ayala Center Cebu tab” found on the Facebook fanpage. You have the chance to take a photo with the person once everyday. You can only upload one (1) photo each day equivalent to 1 raffle entry. Winners will be selected randomly every 30th of the month. You can only win once. Winners will be notified on facebook and email(based on the registration form) Facebook ad Analysis and Optimization Data Collection Promo Mechanics Return on Investment (ROI) Net Income Current + Generated Followers = 95,234 50% will join = 47,617 60% out of 47,617 = 28,571 spends 300php in Ayala x300 Sales 8,571,300php Spot and shoot a photo with the person wearing “I LOVE AYALA CENTER CEBU” @ Ayala Center Cebu. Don’t forget, he/she has a big “THUMBS UP” at the back. Share your photo on our Facebook page. Content plan/Schedule I LOVE AYALA CENTER CEBU Channel Mix Spot, Shoot and Share! Create an interactive environment. Provide the latest activities, updated news and happenings of Ayala Center Cebu. Help Ayala Center Cebu increase customer awareness and customer engagement. Customer satisfaction Creating the Platform Overall Marketing Strategy and Tactics Take A Photo with you anywhere in Ayala! Include a photo caption with a maximum of 5 sentences. The picture with the most likes wins! The app, which will look like a simple online form, will ask the followers/ participants (who liked the page) to register for their email newsletter. Publicizing the Platform Name Age Address Contact Number Email “Help Ayala Get More Followers” Electronic Raffle Draw Promo Prizes: o October 30, 2013 - Nokia Lumia 1020 o November 30, 2013 - Sony Xperia Z1 o December 30, 2013 - Samsung Galaxy Note 3 o January 30, 2014 - iPhone 5s Digital Marketing Plan Ayala Center Cebu Existing Likes Age: 13-60 years old Gender: Male and Female Society: Middle to Upper Class, AB market Lifestyle: Highly digital, socially active online, social, shopper, trendy Digital lifestyle: active in social networking sites, online most of the time, search things online (read online blogs, reviews, articles), access to internet via PC, smartphone or laptop. Consumer Content Creation Profile: Facebook, Twitter, Instagram, blogs, foursquare, google, email, Viber, WeChat, Line, Kakao Talk Emotional Needs: freedom from stress, comfort, security, attention Core desires: family bonding, social acceptance, experience, satisfaction of curiosity, have fun in life, comfort and relaxing

Digital Marketing Plan

Transcript: DIGITAL MARKETING PLAN Velvex is the main focus brand It is the best time of the year to get consumers involved and see how much fun they can have with just posting creative toilet roll storage ideas. Age: 18-45 years Gender: Female Income: Average to high Demographics: Urban-suburban regions of Kenya BEHOLD! Increase brand awareness Increase sales Increase Facebook likes from 12,575 to at least 13,000 (realistically) THE MIND BLOWING IDEA! Welcome, My idea is to bring customers together to actually enjoy the Velvex moment and share their experiences with us. #VelvexForEveryMoment Comment Download Unlike Digital Marketing Plan THANK YOU! TIME FRAME TARGET MARKET Save this image Review OBJECTIVE OF THIS CAMPAIGN Basically, we want customers to share with us how they display their toilet rolls in their bathrooms/toilets with the #VelvexForEveryMoment and on a monthly basis, one best display winner gets a gift voucher or wins a 2 night trip to Mombasa. OR Consumers can post pictures, #VelvexForEveryMoment and then ask their friends to like on that picture and the one with the most likes wins! View post Customers now are very brand literate and are aware about advertising campaigns. Why not just reward them something that they will remember for a lifetime? Also, it will make many people want to share their bathroom photos with tissue displays. This campaign will make people learn new and creative storage ideas from each other. Like BRAND - Velvex This campaign should run for 3 months only so that consumers have enough time to pick up the trending #VelvexForEveryMoment and also they don't get bored of the campaign running for a very long time

Digital Marketing Plan Presentation

Transcript: How to grow our digital marketing Digital Marketing Plan There’s no denying that the Internet has penetrated nearly every aspect of our lives. “Google” is now a verb and the first place most people go for anything they need or want to know. What does this mean for us? To put it simply, creating and promoting content that appears in search results has never been more important. Digital marketing continues to be one of the most effective ways to reach online customers and followers. Following a thoughtful digital marketing strategy is key to helping businesses – small and large – grow their bottom line. understand your ideal customer ("Adele") understand their intent understand their challenges understand what they expect from a website like yours MAKE ALL WEBSITES CONVERSION-BASED Website Design for customers, not designers Left to their own devices, web designers will craft a website for design's sake, not necessarily for the customer. For instance, remember Flash? Now almost extinct, Flash initially turned the heads of designers and programmers as it provided immense visual capabilities. However, in the new era of SEO and mobile-friendly sites, Flash can't deliver what's required in the market. A user-friendly website has an impressive yet simple design. It's easy to navigate, quick to load, and efficient in guiding the customer towards conversion. Design for customers, not designers Place visible calls-to-action Even the most perfect piece of content balanced with flawless SEO tactics will fail to convert visitors into customers if it's missing a strategically placed call-to-action (CTA). Visitors will read your amazing content, but without a push in the right direction, they may go to another website where your competitor will be happy to assist them. A well-placed CTA will drive visitors to take the next step. It's wise to use only one CTA per page to avoid confusion. Don't forget: the CTA should create a sense of urgency that compels readers to act. Place visible calls-to-action Aim for user-friendly navigation Even the most perfect piece of content balanced with flawless SEO tactics will fail to convert visitors into customers if it's missing a strategically placed call-to-action (CTA). Visitors will read your amazing content, but without a push in the right direction, they may go to another website where your competitor will be happy to assist them. A well-placed CTA will drive visitors to take the next step. It's wise to use only one CTA per page to avoid confusion. Don't forget: the CTA should create a sense of urgency that compels readers to act. Aim for user-friendly navigation Provide relevant, fresh content Creating a solid content strategy is key to ensuring your website stays relevant and valuable to your audience. In order to create useful content, you must first understand the needs of your target audience. Consider creating content that answers questions already asked by your visitors. Use emotion, sincerity and authenticity to empathize and connect with your audience. Crucially, if you want your content to get discovered, make sure your posts and pages are SEO-optimized with smart keyword usage, metadata, and other on-page elements. Provide relevant, fresh content Don't compromise on speed People are not patient, and slow-loading webpages will almost certainly lead to a higher bounce rate. If your page takes longer than five seconds to load, it'll frustrate your visitors and give them a reason to search elsewhere. To increase the loading speed of your webpages, consider removing any nonessentials, such as videos or large images that take extra time to load. Compressing images will also reduce loading time. Finally, utilize browser caching for storing cached versions of static resources to speed up your pages significantly. Don't compromise on speed Establish trust & credibility Potential customers are less likely to enter their contact information or make a purchase if they suspect that your website is not secure or trustworthy. Communicate your trustworthiness by featuring customer testimonials, case studies, reviews, security badges and your privacy policy. Make sure your contact information is easy to find so visitors know they can reach you. All of these signals will help you establish trust and credibility as a reputable brand. Establish trust & credibility Many people approach SEO and PPC as completely separate strategies. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. Search Engine Optimization (SEO) and Pay Per Click (PPC) PCC and SEO Visibility The most obvious benefit of combining SEO and PPC efforts is added exposure on the search engine results pages (SERPs). Clients are often tempted to reduce PPC efforts once a search term ranks number one. However, it's important to remember

marketing plan template

Transcript: Sbitany Company Marketing Plan Template Marketing Plan Template Sbitany Home Appliances Company Co. Company Summary Company Summary Company Introduction 1961 AD A leading company in the field of retail and wholesale of electrical home appliances It has developed to become the leading company in the field of importing and marketing electrical and electronic devices, commercial and residential air conditioning, mobile phones and information technology devices for the Palestinian market. Branches It has more than 500 employees, 30 retail branches and 250 merchants, Sbitany offers unparalleled coverage in the Palestinian market, and its services not only stop at the end of the shopping process, but also provide after-sales services to 100% of its customers, Nablus Jenin Ramallah Jerusalem Hebron Jericho About Company Company Akram Sbitany & Sons' network of branches extends across all governorates of the country (30 branches). One of the company’s plans and future vision is to expand and increase the number of branches to reach fifty branches by the end of 2022. He company adopts in its branches the modern system in terms of design, decoration, ways of displaying goods and devices Products Some Products Akram Sbitany & Sons owns exclusive selling and marketing rights for more than 50 international brands of the finest and best brands in the world, which occupies the first rating positions in the manufacture of electrical and household appliances, which is proud and proud of these modern agencies, and among the most important of these brands. JOB TITLE #1 All Apple products such as iPhone, iPad, Apple watch, iMac, MacBook and more: JOB TITLE #2 Samsung has many products, including Galaxy, Tab, smart screens, washing machines, refrigerators. JOB TITLE #3 LG is similar and similar to Samsung, and these are some of its products. Market Analysis Electronic devices come in second place in terms of expenditures for the Palestinian citizen, as the average expenditure on devices per capita is 250 dinars annually, distributed as follows: 37.5 dinars in the West Bank and 28.2 dinars in the Gaza Strip, according to the reports of the Central Statistics Authority in 2011. Market Analysis Due to the lack of a suitable analysis of the percentage of the use of electrical and electronic devices in Palestine, I will give an example of the use of devices globally Competition Regarding the competition that the national industry is exposed to from imported goods, the share of Palestinian electrical appliances in the local market is more than 40%, and the consumer is free to choose what suits him. Competition It is noteworthy that official data indicated that 99 percent of Palestinian homes are connected to the electricity network, 97.2 percent of Palestinian families own a refrigerator, 97.3 percent own a washing machine, 98.3 percent own a television set, and 39.6 percent own cooking gas. Customers Customers Most appliance consumers are likely to be accustomed to shopping at retail and low-priced stores rather than from traditional stores (ie. supermarkets). Practical devices are becoming more and more popular due to greater flexibility in the demand for corporate rules Customers are looking for devices that are mid-priced and designed to be used for the longest possible time, and devices are now seen as things that cannot be disposed of as well as investments Quality still matters, but design and specifications play an even more important role in purchasing Customers like to express their own taste. The most demanding customers carefully consider each purchase, in terms of its monetary value Entering the market with high quality original equipment. Joining a national retailer to distribute products nationwide. Providing all options of shapes, colors and sizes. Provide easy payment to sell as many devices as possible. Promotion Communications are made in and out of stores to create awareness of the point of sale. Trying to attract as many customers as possible. Strategic Marketing Objectives Place Products and tools are displayed in stores belonging to a retailer targeting a large segment of customers. They are offered at different prices and strategies to attract customers' attention. Advertising and promotion budget In-store promotion Create a huge ad 3000 - 5000 2% for each employee sold through Subtotal (3000 - 5000) Marketing and finance strategy Out-of-store promotion Create press releases 1000 Create newsletters 500 Subtotal (1500) Total (8000 ) The problems facing the hardware sector in Palestine and Sbitany in particular Problems There are competitors for the company, such as Maslamani Home, and this may reduce the percentage of sales and profits of the company. An increase in the shipping price and taxes due to the Israeli occupation. Customers are not obligated to pay the monthly installments for electronic devices. The high prices of electricity in Palestine, and this may reduce the percentage of sales of electrical

Marketing Presentation - Template

Transcript: 1. Business Strategy - Formulation, Implementation, Management 2. Corporate Branding - Company Identity, Logos, Corporate House Style, Collateral, Trademark and Patent Registration 3. Market Research – Online Research, Data Collection and Field Work Services 4. Advertising – Online, Offshore (T.V.C’s, Newspapers, Billboards, Viral) 5. Marketing - Digital, Offshore 6. Concept Merchandising - In-house Merchandise, Corporate Gifting 7. IT Solutions - Web Development, SEO, SEM, Viral Videos 8. Maintenance and Support Services 9. Event Planning and Execution for promotion of th brand. 10. Participation in various property and lifestyle expo relevant to Isprava The Team Manager Web Designer Web Developer Copywriter Illustrator Market Analyst Digital Marketing Specialist Understanding of requirement 313s is an IT & Infrastructure corporation dedicated to provide green technology solutions to small/medium sized businesses and giant corporations. We provide you with affordable pricing solutions for your Information Technology needs. Be it Web Development, Software Development or Branding, Marketing and Campaigning your company. Our Services are delivered in a professionally backed by the best work force and experts to devise a solution to your problems. Every aspect of your problem is analyzed and necessary market research is conducted. Consultancy to your company is offered which in turn becomes a medium for both your company and us to understand one in a professional manner along with needs and possible solutions. Application Generating interest among the investors We are an IT and Infrastructure corporation dedicated to give green technology and Branding solutions to all sizes of businesses and corporations. Branding Marketing and Campaigning Online and offshore Advertising Reach out to high rollers and heavy spenders Create awareness among masses Creating Brand Strategy Creating Marketing Plans Copy writing of all content for Isprava Planning and managing yearly and promotional event Creating a media plan for using the right platforms to advertise Proposed Solution Digital Marketing On Social Media Platfoms Blogging and updating groups and pages Video AD's for internet, TV, Cinema Theaters, Malls Audio commercials for radio and trains Creating a brand hype by planning grand events with celebrity performance and appearance. About Three 13 Solutions Generating awareness and curiosity among masses with digital marketing and social media Boosting sales and inquiries for the villa and rate of conversion Our Understanding of Isprava as a brand Isparva is a notable real estate firm Builders of Luxury villas Focused on Design and construction Aim to create the most sophisticated properties Currently focused on Goa Develop an interest and awareness about Isprava and their work Showcasing the beautiful architecture and interior of Isprava Targeting high roller and heavy Spenders Achieving Sales targets

marketing plan template

Transcript: Objectives Support goals Economic Factors Our own brand will be made we want sale things like versace, aero, adidas, and all that other stuff. to become a global business be the store that everyone talks about make as much money as possible have the customers talking about us and telling their friends about us. have more than one business advertising Product description services we will provide Good quality of course do daily inventory checks put the money in a safe at the end of everyday go around and make sure that clothes aren't scattered all over the floor make sure windows are cleaned check clothes and make sure they aren't damaged Long term goals we will like do pullies wash and see if it fades or anything to see if any holes pops up it needs to be hand washed maybe check to see if its going to shrink they are tested every month we have actual testers, people who are coming in and testing the products will try different fabrics, material, designs, items and other things keep our customers updated on our sales and promotions that we have going on send them emails maybe with coupons in it make sure that our boutique is running properly check our financial portfolio at the end of everyday make sure i have loyal employees have only people that want to be here and help make us known apart of the business teams and our goals public works charlotte russe Direct market retail customers wholesales everybody we can economy goes down a lot of new businesses taxes goes up a great disaster can happen maybe a earthquake or something Activities we will use direct and wholesalers maybe retail different distributors we will go to for different things will do online ordering and over the phone want do packaging, will order from main company we will not do loading or packaging, they will have to order online and our main headquarters will send it to them. very convenient for you ships between 4-7 days it meets the needs because comparison our competition cant compete we have sales, we don't try to break you inventory will be on a clip board with everything and quantity of how many we pose to have it checked everyday because we need to know if anything got stole or damaged or anything else Summmary of marketing plan Competition Anaylsis build boards website; where you can order and look and see what we have in stock magazine BIG grand opening have a fashion show maybe showing some of the things that we will be selling to help us meet our financial needs help us become one with our customers able to pay everyone back that we had got loans from Describe the Product who we selling to? Pricing Unique characteristic is that we will have our name of the store plus a little heart like thing at the end so you will know that this is our brand and not any knock-off have sales blowing off the roof TRY to make our revenues all positive try not to on any dept break even every month, even if we have to have a sale too the prices will help with covering the expenses we put out for them plus for the company as a whole will vary highest thing maybe $40 cheapest $2.50 up to 75% off do the seasons sales, like mark downs hopefully cheaper than competitive most of the time but don't want to go into dept over it pricing will match our appearance manager will be in charge of checking the stock we will have a team to help calculate our sales as well Estimated number of customers (6) Estimated volume per customer ($8.25) Estimated sales volume ($0) Quality how will sales be calculate Packaging is going to depend on what you get Prices will range from maybe to $2.55-$36.99 co-adic boutique Factors That May Affect our Business

Digital Marketing Plan

Transcript: Digital Marketing Plan 18/08/2020 IDEAL BOOK DEPOT Summary Digital Platforms to be worked on Summary Social Media Marketing FB, Instagram, Youtube, Linkedin, Quora Website Static Website Creation & Management SEO & SMM Paid Marketing Search Engine Traffic Management, Social Media Advertising & Amazon, Flipkarts Ads Website Website Creation & Management FB Page Eg. Key Campaigns "Wow! Check This Out! Angela Leader is following us!" User name: Angelala Followers: 22,9k Average like: 958 / day SEO & SMM Paid Marketing 1 Volume of Posts SEO & SMM Paid Marketing 2 Facebook Insights Insights Next Steps Next Steps Twitter Total Likes: 10,508 Total Shares: 4,670 Total Impressions: 80,568 Top post Insights Insights Next Steps Next Steps Instagram Total Likes: 10,508 Total Shares: 4,670 Total Impressions: 80,568 Top post Insights Insights Next Steps Next Steps LinkedIn Total Likes: 10,508 Total Shares: 4,670 Total Impressions: 80,568 Top post Insights Insights Next Steps Next Steps Toolbox Here are some logos and other icons that you can use for other social media networks. Toolbox

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