Digital Campaign
Transcript: Weaknesses and Threats Summary Strengths and Opportunities www.seznam.cz www.foryou.cz www.mediaguru.cz Campaign to support women in the FIGHT AGAINST BREAST CANCER www.foryou.cz Information about prevention and treatment Discrete exchange of experience Consultation with medical doctor Insurance 750 000 paid off in diagnosis Created by Symbio, Nýdrle and Optimics Recommendation Build awareness of breast cancer and its treatment Information, discussions Build brand awareness of ING New clients Nice visuals, emotional, good choice of patroness - Lucie Bílá Good timing - followed by Avon Walk for Breast Cancer Good choice of news servers PR articles - www.blesk.cz New form of iLayers in www.seznam.cz Big reach TV ads Build affinity - Blogs, targeted websites OOH during spring time - linked with Avon Walk Digital Campaing Info New form of iLayers Big Reach in news servers, lower afinity X Avon Walk For Breast Cancer Introduction Started on 6th December continuing in 2014 Sources Branding on idnes.cz, novinky.cz, aktuálně.cz, onadnes.cz, zena-in.cz, prozeny.cz Introduction Strengths Weaknesses Recommendation Sources FB ads, sponsored statuses, cross-selling, iLayer