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A Trifold Presentation

Transcript: Technology Integration Cutting-edge technologies like 3D printing and smart sensors are revolutionizing soccer cleats. Features such as enhanced traction systems and shock-absorbing insoles significantly improve athletes' performance on the field. Types of Soccer Cleats Importance of Proper Footwear Material Advances Different types of soccer cleats cater to specific playing conditions. Firm ground (FG) cleats are for grass fields, soft ground (SG) cleats have longer studs for wet fields, and artificial ground (AG) cleats are designed for synthetic pitches, each tailored to optimize performance based on surface. Proper footwear in soccer is crucial for performance and injury prevention. Soccer cleats provide players with necessary traction, comfort, and support to maintain agility and control on various playing surfaces, enabling optimal performance during matches. Recent developments in soccer cleat materials, such as lightweight synthetic fibers and durable mesh, enhance performance. These materials provide flexibility and breathability, ensuring foot comfort during play while maintaining structural integrity to withstand rigorous use. History of Soccer Cleats Custom Fit Options The first soccer cleats emerged in the 19th century, originally crafted from leather with iron studs for traction. Over the decades, advancements have introduced synthetic materials that enhance breathability and performance, transforming the cleats used today into high-tech equipment tailored for agility and speed. Custom fit technologies, including adaptive sizing and personalized insoles, are transforming how athletes select their gear. Brands offer services to tailor cleats to individual foot shapes, enhancing comfort and efficiency during play. Introduction to Soccer Cleats Innovation in Design This section highlights the latest advancements in soccer cleats, focusing on material innovations, technological integration, and customized fitting options that enhance player performance. Understanding these innovations provides insight into how modern design reflects the evolving needs of athletes. Soccer cleats have undergone significant evolution since their inception, impacting how the game is played. Understanding the history, importance, and types of soccer cleats can help players enhance their performance on the field. Comfort and Support Proper fit and cushioning are vital for player performance. Soccer cleats provide varying levels of arch support and padding, ensuring players can maintain comfort during extended play while reducing injury risk. Weight and Balance Traction and Grip Traction is crucial for maintaining stability and preventing slips during play. Modern soccer cleats utilize specialized stud configurations that optimize grip for various playing surfaces, enhancing agility and speed. The weight of soccer cleats directly affects a player's agility and speed. Lighter cleats allow for quicker movements, while proper weight distribution enhances balance, contributing to overall performance. Performance Considerations The right soccer cleats can significantly impact performance on the field. Key factors such as traction, comfort, and weight influence a player’s efficiency and effectiveness during a match. The Evolution of Soccer Cleats Consumer Preferences Today’s players prioritize comfort and performance, with increasing demand for customizable and lightweight options. Studies indicate that 68% of players consider fit to be the most crucial factor when selecting soccer cleats, reflecting a trend towards personalized gear. Leading Brands in Soccer Cleats Nike, Adidas, and Puma dominate the soccer cleat market, each employing distinct marketing strategies and innovation to attract players. Nike leads with proprietary technologies like Flyknit, while Adidas emphasizes sustainability with its Parley line, showcasing eco-friendly materials. Market Trends and Future of Soccer Cleats Analyzing the dynamics in soccer cleat brands reveals shifting consumer demands and innovative developments that shape the future of the market. Insights into current trends provide a clear outlook on how technology and preferences are evolving. Predictions for Future Developments A Deep Dive into Innovation and Performance The future of soccer cleats suggests a further integration of smart technology, offering real-time performance analytics. Additionally, brands will increasingly focus on sustainability, aiming to use 100% recycled materials in production by 2025, meeting the growing eco-conscious consumer base. Adding final touches... Hang on... Expand on the bold statement above. Provide statistics, go into detail, or more — whatever works best for your presentation. Give an overview of this subject here. You can use bullet points to keep it easy to read. Design at work... Almost there... Fine-tuning... Keep your words short and punchy so your audience stays focused. You can add imagery and frames to keep their attention where you want

Decoupage

Transcript: Step 4 - Use a glue appropriate for both your surface and your cut-outs and apply the glue Step 6 - Finished! What is decoupage? My students :) Sources We can do something like this... How to decoupage anything? Step 1 - Selecting what to decoupage Aleksandra Bielska Napkin http://www.doityourself.com/stry/decoupage#.UdHKK5ya_ul http://www.wikihow.com/Decoupage images and photos: http://images.google.com/ Decoupage (from the French word for cut out) is the art of decorating household objects, usually wooden furniture, with pictures cut out of paper or napkins. It originated in the 18th century, to simulate the beautiful, intricately hand-painted lacquer items that were being imported at great expense from Asia. Some famous people are known to have loved and enjoyed decoupaging during their lives including Marie Antoinette. Your work is finished! :) First, decide what you want to decoupage. The sky is the limit here. :) Any material can be decoupaged including wood, plastic, metal, ceramic, and paper. You might consider decorating an old piece of furniture. Other items that people have successful decoupaged include trash cans, vases, boxes, candles. Whatever what you choose, it should be clean and free of any dust or dirt! Step 3 - Prepare the surface Step 5 - Glue the cut-outs, piece-by-piece, to the object and let glue dry In my world of decoupage Step 2 - Selecting materials You can generally use plain white glue, but it'll be easier to use if you mix it with water it should be the ratio of 50% glue and 50% water. Why decoupage? Lay a piece of your cut paper onto the area to which you applied the glue. Apply the paper carefully to avoid bending or crumpling it. You can cut it with scissors or tear it out :) Step 6 - Apply varnish or lacquer Make sure the object you are decorating is clean and dry. If you want to paint it or refinish it, you should do this before pasting anything on it. I decided to choose this subject because I'm interested in decoupage technique. Since two years I have decorated some objects and I derive great pleasure from this. Use as specially-formulated decoupage finish, varnish, or lacquer. Let each coat dry thoroughly before applying the next one. You can use pictures from magazines, catalogs, or books. Wrapping paper, wallpaper, napkins, tissue paper, postcards, and fabric are other possibilities. You can buy specially made paper for decoupage. If you have a good printer, surf the Internet and print out your own pictures. You can even use your own personal photos. However, you may want to consider getting high-quality copies made first because the copies are usually easier to work with. After you have all your pictures cut out, decide how you want to arrange them on the item. Be creative!!!

TriFold

Transcript: Opportunities Out of Home Geodemographics Weaknesses High Price Balanced Personality: Trendy, current, cool, hipster Attitudes: Loves the latest and greatest, go-getter Interests/hobbies: Local breweries, concerts, downtown activities Lifestyles: Risk-taker, multitasker, blogger Behavior: Apple lovers Public Relations Brand Positioning Michelle Kellogg Dale Houser Ryan Rinke Brigitte Gjonaj Kevin Sporka Finally Something New YouTube video Banner Ads Press Conference Live stream Press Release User Friendly Spots running nationally Pre Launch/Launch: 60 second spots Post Launch: 30 Second Spots Sales generated via: Email to site traffic Vanity URLs Site traffic relative to commercial air time Return on Investment = Revenue generated from advertising - Advertising cost Product Introduction Age: 17-34 Location: United States. Urban/city areas. Gender: Male and Female Income level: $20,000-40,000 Education level: Currently in college or recently graduated Marital or family status: single Occupation: business student, marketing professional, creative personnel (photographer, videographer, i.e. adobe suite users) Direct Marketing Multiple screen displays Drag and Drop Touchscreen Ability to use all screens at once, or each on their own Psychographics 12 - 24 Month Financing Available Standard MacBook style 100% recycled material More eco-friendly Display Main screen: 15.4 – inch (diagonal) Side screens: 9.7 – inch (diagonal) each 2880 by 1800 pixels LED – backlit Retina display First mover advantage in new consumer category Patentable product Laptop/tablet aftermarket product Same old same old. We need a new idea. Demographics Advertisement Measuring Success Innovative Fun Creative Different Lifestyle Potential entrants from major consumer electronics firms Followers in the market High Tech Durable Good Battery Massive amount of storage Distribution Strengths Packaging Previous Purchase History of Relevant Products Ranked #1 most valuable brand by Forbes Continually considered one of the most innovative brands One of the most recognizable brands/logos in the world Licensing to a firm such as Apple, HP, Sony Royalty deal/structure Sell as an included accessory in new laptop packages What Image Does Our Brand Create? Magazine 2.5 GHz quad core Intel Core i7 processor 16 GB memory 1 TB flash storage Integrated 95-watt-hour lithium-polymer battery OS X Yosemite High Quality Television Advertising Low Quality SWOT Analysis Low Price Target Market CUSTOMER NEED/SITUATION ANALYSIS Apple lovers Has latest iPhone Sales Promotion Internet Advertising Not fully proprietary Relatively easy to reverse engineer May require the inclusion of expensive warranties Threats Email communications with CTAs Innovative Design Detroit Portland Denver Creativity Trustworthiness Great technology Great service Easy to take home and work on things you may otherwise only be able to do at work Able to travel and be able to get work done What Does Our Brand Stand For? Perceptual Map Capabilities Apple $2200 Features Student discounts Specifications

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