Customer Persona
Transcript: Customer Persona Intro Unmet Needs Challenges Possible Solutions Sarah Introduction TMU Alumni Sarah Sarah To learn more about Sarah, we will take a quick look at her background and demographics to get a better picture about who she is Background Background Recent TMU Alumni Majored in Marketing A tech-savy individual Enjoys exploring new places, cultures and learning new things Passion for technology Demographic Demograpic Single Mid 20s Resides in Toronto Does not own her home Uses public transit Goals Goals Career advancement Network with like-minded individuals Build market relevant skills Unmet Needs Unmet Needs Sarah has many unmet needs that are hindering her progress. Let's take a look at a few of them No Network Lack of Professional Network Building a professional network is crucial for career success, and many young graduates need assistance in this area. Upon leaving school, they do not have the right connections to find the right opportunities Lack of Skills Lack of Relevant Skills Even with a degree, many young graduates lack the hands-on experience and specialized skills that are required for many jobs. Bad Market Tough Job Market Many recent graduates need help finding job opportunities that align with their skills, experience, and career goals Challenges Challenges It is important to recognize the uniqe and often difficult challenges and issues new graduates like Sarah face when trying to join the work force. Lets take a look at a few of them to gain a better understanding. CLOSING Sarah's Problems Lack of relevant skills Fear of the job market Incecure about her experience Bullying from professionals. Meeting Objectives What Helps? Sarah and people like her clearly have many challenges and issues that they face. Although no solution fits all, here are some of the ways she can find support and continue to advance her career Networking Networking and Support A platform that will provide Sarah with a forum to connect with other professionals in her field, build her network, and make valuable connections that can help her advance her career. She should also be able to ask questions in a safe space, free of judgement or harassement E-Learning E-Learning The platform will offer online courses, workshops, and other resources to help Sarah develop her skills and knowledge. By taking advantage of these resources, Sarah can continue her education and become more competitive in the job market Career Oppurtunity Oppurtunities and Placements Sarah needs a platform that will allow her to search or match for and apply for job opportunities that are relevant to her interests and skills. By using such a platform, Sarah can access job openings that may not be available through other channels and receive recommendations and references
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