Cupcake!
Transcript: To be that one Cupcake! experience that distinguishes us from every other bakery Owners Expert/Lead Baker Operations Manager Marketing Manager/ Comunity Liason Human Resources Finance/ Accounting Shared mission and goals: Our desire to build creativity. Capitalize on the strengths of our employees.Our leadership approach Our understanding of the Millennial generation in the work place Its not just a cupcake, its an experience: no other competitor allows the customer to be a part of the cupcake-making process Bustling beach town, even during the “winter” people tend to be around. Not highly bureaucratic, so change is more feasible. Balance of power- checks and balances with more people as owners Our desire to have constant change and stay with the fast pace culture We have a very particular product Southern California Beach locale is a strength and a weakness; client base is seasonal due to summer tourism, but there are also many events for artists throughout the year. There is a risk to starting a high-end business in an artistic-type community such as Laguna Beach. The cost to rent the building in itself will be high. A very specific product so it needs to do be done well A very specific culture could limit our customer interest with 4 owners, there is bound to be a clash between ideas and direction of the company, will require a lot of intentionality and communication to keep the business running smoothly. Need to stay “relevant” may ostracize certain demographics Conner, Daryl R. (1998). Leading at the Edge of Chaos: How to Create the Nimble Organization. New York, NY: John Wiley and Sons, Inc. DuBrin, Andrew J. (2007). Fundamentals of Organizational Behavior. Mason, OH: South-Western Cengage Learning. Weaknesses: Strategy: Peggy Forming, Storming, Norming, Performing, Adjourning Greeter I think that the working with a team of other individuals allowed me to see team dynamics and team building at work and was really able to understand the beginnings of it. http://www.abigailsmuse.com/index.html Cupcake! Market: Coffee and Baking Industry How to make it happen How to win the marketplace Economic Logic Intern Strengths: (cc) photo by theaucitron on Flickr (cc) photo by theaucitron on Flickr Structure: What we learned about organizational behavior Melissa Team Work: Culture: Goals: Culture is the product of beliefs and behaviors (Conner p. 223) A system of shared values and beliefs (Dubrin p. 337) We are Resilient (Dubrin p.341, Conner p. 189) Bring art back to life Mission: Floor Manager Resilient individuals operate at a high speed of change Focus on strengths Servant Leadership References Lauren Laguna Beach, Ca Highest quality customer care Reach out to the individual, community, even the world Stay relevent Viable business Competitive prices without sacrificing quality We are committed to our artist Dr. Ruth Anna Abigail Johanna Organizational Design can be complex; there are so many things to consider. I was interested in how individual personalities affected team dynamics. It was really wonderful working with this team. Cupcake Artist Personalities have a large influence in how your group works together and when personalities are considered and the strengths of those personalities are used it helps with cohesiveness Delegating allows for each individual to add their emphasis and have a large part in the project Organizational structure is so complex. I’m glad I wasn't a business major Baker
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